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20 More Marketing Terms Every Marketer Should Know

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  • 20 More Marketing Terms Every Marketer Should Know

  • An Introduction to Email Marketing

  • An Introduction to Finance for Marketers

  • An Introduction to Social Media Marketing

  • An Introduction to Abraham Maslow: His Life, Theories, and Marketing Lessons

  • Opportunities for Marketers Around Valentine’s Day

  • The History of Valentine’s Day

  • Introduction to Content Marketing

  • 20 Marketing Terms Every Marketer Should Know

  • The History of SEO

  • Why Are So Many E-commerce Brands Choosing Shopify?

  • SEO Demystified

  • Welcome to the World of Dog Food

  • Introduction to Consumer Behaviour

  • The 7 P’s of Marketing

  • Advertising to Children

  • How to Design “Killer” Segments in Marketing

  • The Importance of Ethics in Marketing

  • Marketing Australia Day

  • AI Marketing Trends for 2025

  • Learning Marketing: Unlock Your Potential

  • Top 5 Emerging Marketing Roles for 2025

  • How Influencer Marketing Can Help Grow Your Brand

  • Marketing Like a Sniper: Precision Targeting

  • An In-Depth Guide to Multivariate Segmentation

  • The Ultimate Guide to Boosting Your Marketing with SEO

  • How to Find Your Content Sweet Spot: Insights from Yaz Porritt of Yorkshire Pooches Therapies

  • Why Understanding the History of Marketing is Key to Shaping Its Future

  • Understanding The STP Process Through Goldilocks

  • Writing a Marketing Positioning Statement

  • Mastering Marketing Targeting

  • Types of Marketing Segmentation

  • Media Selection in Marketing Targeting

  • Why I Find The “Segment of One” Concept Misleading

  • Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers

  • New Year’s Eve: An Opportunity for Marketers

  • The History and Origins of Celebrating New Year’s Eve

  • The Modern Marketing Opportunity of Christmas

  • Globalisation of Christmas

  • The Victorian Influence on Christmas

  • Podcast: BONUS – Happy Christmas

  • Christmas in Medieval Europe: The Evolution of Festive Traditions

  • The Religious Origins of Christmas: The Birth of Christmas in Christianity

  • The Origins of Christmas: Pre-Christian and Pagan Roots

  • The Power of Emotional Targeting in Marketing

  • Podcast: EP9 – Marketing Christmas

  • Norwegian Black Metal: Segmenting The Subculture

  • A Deep Dive into Marketing, Media, and Dogs with Anna Webb

  • Defining Segmentation, Targeting, and Positioning in Marketing

  • Southampton’s Forgotten Role in the Pilgrims’ Journey

  • How Marketers Can Win Over Value-Driven Consumers

  • Elevate Your Podcast with Audio Audit

  • Navigating Prescription Drug Marketing Restrictions in the UK: A Guide for Marketers

  • The Power of Marketing Positioning

  • Understanding Market Segmentation

  • A Deep Dive into Podcasting with Ray Hunt from In That Number

  • Why Nigel Adkins is So Well Loved at Southampton FC

  • Modern Thanksgiving: A Cornucopia of Traditions

  • The Founding of Thanksgiving in the USA: From Colonies to Country

  • Understanding Thanksgiving: A UK Perspective

  • Podcast: EP8 – What is Thanksgiving?

  • Developing a Marketing Mix Strategy: Kotler’s Stages of Implementation and Control

  • The Two Sub-Steps of Marketing Positioning Explained

  • The Two Sub-Stages of Marketing Targeting

  • The Two Sub-Stages of Marketing Segmentation:

  • The First Step in Segmentation, Targeting, and Positioning: Research

  • Top 10 Tips for Marketers Planning a Black Friday Campaign

  • The History of Black Friday: A Deep Dive for Marketers

  • Podcast: EP7 – The STP Framework – Segmentation, Targeting and Positioning

  • Publishing and Promoting Your Podcast: From Free Tools to Full Investment

  • How Do You Monetise Podcasting?

  • Podcasting by Numbers: 500 Million Listeners Can’t Be Wrong

  • The History of Podcasting, So Far: From iPods to World Domination

  • Guy Fawkes Night: Unpacking Marketing Opportunities for Brands

  • The Controversies Surrounding Fireworks Night

  • The Cultural Significance of V for Vendetta and the Guy Fawkes Mask

  • The Explosive Legacy of Guy Fawkes Night: A Deep Dive into History and Tradition

  • The Best Podcast Software and the Rise of AI in Podcasting

  • Podcast: EP6 – Guy Fawkes Night – Remember, remember the 5th of November – Bonfires and Fireworks

  • The Origins and Cultural Evolution of Halloween: A Deep Dive

  • Awesome Halloween Campaign: Burger King’s “Scary Clown Night”

  • 7 Essential Themes to Elevate Your Halloween Marketing Campaign

  • Why I Love The Addams Family Films of the 90s

  • EA Sports Scores an Own Goal: How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing

  • What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me)

  • Discovering Ikigai: A Path to Purpose and Fulfilment

  • Haters and Heroes of Marketing: A Look into the Debate Around Being a Marketer

  • Banned Tales of Advertising: Ads That You Don’t See Anymore

  • The Great British Fast Food Crackdown: Adverts Under Attack

  • Podcast: EP5 – Halloween, The Haunting History of Halloween – for Marketers

  • Breaking Down the Madness: Why Football Clubs Launch New Kits Every Year (And Why It’s Completely Bonkers)

  • The Annual FC Madness: How Repackaging the Same Game Every Year Is a Marketing Gold Mine

  • The Evolution of Cigarette Marketing in the UK: A Marketer’s Perspective

  • The Ever-Evolving Spirit of Alcohol Marketing in the UK: A Marketer’s Challenge

  • The Debate Around Gambling Marketing: A Double-Edged Sword

  • Exploring the Marketing of Legal Brothels: A Look at the USA and Amsterdam

  • Is the UK Ready to Go Green? The Hazy Future of Cannabis Legalisation and Marketing

  • Does Sex Really Sell? Let’s Unbutton the Truth!

  • Embrace the Shift to Natural Dog Foods or Face Extinction: A Lesson for Highly Processed Dog Food Manufacturers from Market History

  • The Rise and Fall of Napster: A Marketing Perspective on the Missed Opportunity for Digital Music

  • The Climate Change “Debate”: How Oil Giants Finance Anti-Climate Campaigns to Protect Their Bottom Line

  • The Sparkling Deception: How De Beers Convinced the World to Spend a Fortune on Engagement Rings

  • The Truth Behind the Kellogg’s Marketing Lie: Is Breakfast Really the Most Important Meal of the Day?

  • Podcast: BONUS: Personal Update: Ribbing You: Recovering from Surgery, Strong Drugs, and Returning to Work Life

  • What the Censuswide “Voice of the CMO” Report Means for Marketers

  • Peloton’s “The Gift That Gives Back” Campaign: A Journey into the Past, or Just Tone-Deaf Marketing?

  • McDonald’s “I’d Hit It” Campaign: The Double Cheeseburger Disaster

  • New Coke: A Deliciously Disastrous Debacle or Secret Marketing Genius?

  • KFC “Mouthfull” Advert: Finger Lickin’ Bad or Just a Bit of Fun?

  • The “Wrigley’s Xcite Dog Breath” Ad: A Howl of Car Crash Marketing or Just a Breath of Fresh Air?

  • The Pot Noodle Horn: A Case Study in Not-So-Car Crash Marketing

  • Pepsi’s Kendall Jenner Ad: A Masterclass in Car Crash Marketing

  • Nestlé’s Breast Milk Scandal: A Car Crash of Corporate Greed and Deception

  • Operation Berkshire: Big Tobacco’s Deceitful Dance with Death – A Case Study in Car Crash Marketing

  • Dieselgate: A Case Study in Car Crash Marketing

  • The Hatred of Hype: A Hilarious (but True) History of Marketing’s Most Notable Haters

  • Marketing Practices People Hate (and How to Avoid Them Like the Plague)

  • Click Here to Be Annoyed: The Ad Formats We Love to Hate

  • Data Protection for Marketers: Balancing the Art of Engagement with Privacy Concerns

  • Understanding Consumer Perceived Risks: A Guide for Buyers and Marketers

  • Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food Industry

  • Top 5 Times TV Has Gone Wrong on Live Selling Channels

  • Why People Hate “Hard Selling” and “Pressure Selling” in Marketing and Advertising: Insights for Marketers

  • The Importance of Advert Quality: Why Attention to Detail is Crucial

  • The Power of Entertainment in Advertising: A Lesson from Snickers

  • Relevance in Advertising: Why Targeting Matters More Than Ever

  • The Annoyance of Advertising Repetitiveness: Striking the Right Balance

  • The Evolution of YouTube: From Humble Beginnings to a Global Media Giant

  • Sports TV Adverts in the USA vs. the UK: How Much Is Too Much?

  • UK Football Teams Score Big with Diverse Sponsorship Deals

  • Podcast: BONUS: Personal Update: A Personal Update: My Hospital Experience and Recovery Journey

  • The Dawn of Television Advertising: “America Runs on Bulova Time”

  • Navigating the Complexities of Marketing and Internal Issues: Strategies for Success

  • Why Do People in a Company Hate Their Marketing Colleagues?

  • How to Change Your Marketing Strategy

  • What Does a Marketing Strategy Actually Look Like?

  • Podcast: BONUS: Personal Update: Taking a Health Break from the Podcast

  • What Elements Should a Marketing Strategy Cover?

  • Podcast: BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies

  • Who Creates a Company’s Marketing Strategy?

  • Podcast: BONUS: Starting a Podcast! Mike Hanson from Pod People Productions

  • Podcast: BONUS: Starting a Podcast! Damian Moore from Audio Audit

  • Key Learnings from Philip Kotler’s Marketing Insights from A-Z

  • Podcast: BONUS: Anna Webb from A Dog’s Life Podcast and the BBC: Advice for New Podcasters

  • Podcast: BONUS: Ray Hunt of In That Number: Advice for New Podcasters

  • Podcast: BONUS: Esther Logue of Paleo Ridge Advice for New Podcasters

  • Tips for Creating a Value Proposition and Strategy

  • Value Propositions: Four Brands That Redefined Their Industries

  • The Importance of a Strong Marketing Value Proposition

  • Understanding Marketing Objectives: A Strategic Guide

  • Podcast: EP4: Starting a Podcast! Finding Your Voice with Podcasting: Advice for New Podcasters

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Supply Chain with Chris Jones

  • How Marketers Can Use a SWOT Analysis

  • Marketing Strategy vs. Marketing Plan

  • Porters Three Generic Competitive Strategies

  • What is a Marketing Strategy?

  • Marketing Strategy vs. Marketing Tactics

  • Podcast: EP3: Why Do People Hate Marketers?

  • Navigating the Competitive Landscape: The Role of Strategic Marketing

  • Understanding Marketing Strategy: Definitions and Insights

  • Moving from Chaos to Structure: The Importance of Marketing Strategy

  • Why is Marketing Called Marketing?

  • How Do You Know if Marketing Has Worked? Measuring Marketing Effectiveness

  • Is Marketing Evil?

  • What’s the Difference Between Marketing Thought and Marketing Practice?

  • Who Invented Marketing?

  • Exploring Career Paths in Marketing

  • Podcast: EP2: Marketing Strategy

  • What is Marketing from an Academic Perspective? Should I go to University?

  • Trends: Marketing Jobs in the UK

  • Understanding Marketing: A Marketers Perspective

  • What is Marketing?

  • Podcast: EP1: What is Marketing and How to Become a Marketer

  • Podcast: What is Marketing Made Clear? And Who is Will Green?

  • Podcast Appearance: In That Number: End of Season Awards

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Sharon Daly and the History of Paleo Ridge

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – How Much to Feed Your Dog

  • Podcast Appearance: In That Number: James Beattie Special

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Tyler Daly and the History of Paleo Ridge

  • Podcast Appearance: Crufts Special – Sunday with Will, Esther, Kolade, Rachel Bean, Stef’s Pet Food Pantry, Gill, Jess, Esther, Kayleigh, Sharon and Tyler – The Paleo Podcast – The Home of Raw Dog Food

  • Crufts Special – Saturday with Kolade Bolorunduro, Hounds with Hannah, What’s In Half an Inch, Edition Dog and Service Dogs UK – The Paleo Podcast – The Home of Raw Dog Food

  • Podcast Appearance: Crufts Special – The Paleo Podcast – Friday with Toby Rose, Joe Flanagan and Tails We Win

  • Podcast Appearance: Crufts Special – The Paleo Podcast – Thursday with Summer Clark, Anna Webb and Yaz Porritt

  • Podcast Appearance: Crufts Special – The Paleo Podcast – Wednesday with Gill Synnuck

  • Podcast Appearance: The Paleo Podcast – Paleo Plus

  • Podcast Appearance: The Paleo Podcast – Switching to Raw Dog Food

  • Podcast Appearance: The Paleo Podcast – Introduction

  • FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing

  • Paleo Ridge Unveils Exciting Rebrand for Premium Raw Dog Food Range Paleo Plus

  • Podcast Appearance: In That Number: Southampton FC vs. Watford

  • Paleo Ridge Receives Trusted Service Award Five Years in a Row

  • Podcast Appearance: In That Number: Southampton FC vs. Swansea City AFC

  • Paleo Ridge Named in List of the World’s Top 200 Ethical Companies

  • Media Selection in Marketing Positioning

  • The Growth of Raw Dog Food and Associated Markets

  • Podcast Appearance: A Dog’s Life Podcast: London Vet Week

  • Paleo Ridge Unveil Brand New Christmas Product Ahead of the Festive Season

  • The Psychology of Owning a Dog: Dogs as an Extension of Ourselves

  • Blog: Gig Diaries from Ministry of Sound Tours, 2008

  • Sample: Website Brief for Recycled-Papers.co.uk

  • Essay: Could Paper Be Key In The Fight Against Climate Change?

  • Video Appearance: Paleo Ridge Spend the Day With Tails We Win

  • Paleo Ridge is Now Available at Pets at Home.

  • Sainsbury’s Partner with Paleo Ridge, the UK’s Leading Raw Dog Food Brand

  • Article: What is AI? An Article Written by AI!

  • Podcast Appearance: A Dog’s Life Podcast: Sustainability Featuring Will Green

  • Paleo Ridge Establishes New Executive Leadership Team to Drive Growth

  • Paleo Ridge Secures Funding To Support Expansion

  • Blog: The Environmental Impact of Pet Ownership

  • Podcast Appearance: A Dogs Life with Anna Webb – Paleo Ridge

  • News Archive: Arjowiggins Graphic UK Helping to Conserve Great Crested Newts

  • Sample: Competitor Website Evaluation

  • Sample: Questionnaire used for Clubbers at Ministry of Sound

  • Sample: Conclusions/Recommendations of Project 1: Housexy – Ministry of Sound Research Project

  • Sample: Consultancy Proposal for Housexy – Ministry of Sound Brand

  • News Archive: 20 Things You Didn’t Know About Recycled Paper

  • VIDEO SERIES: Innovation and Sustainability – Sustainable Printing with HP and Cocoon

  • News Archive: Print’s role in the marketing mix

  • The Endless Possibilities of Digital Print

  • News Archive: Arjowiggins Graphic Continues Commitment to Local Conservation

  • BLOG: Drupa 2016

  • BLOG: Matt Powell of Mud

  • News Archive: Arjowiggins Graphic Team Helps Conserve Great Crested Newts

  • News Archive: Arjowiggins Graphic Scoops WebAward

  • News Archive: Article featured in Creative Bloq 17th March 2015

  • News Archive: Paper can speak volumes

  • News Archive: Arjowiggins Graphic Launches New Look Website

  • News Archive: Local Arjowiggins Graphic team helps restore Chineham Woodland

  • Guinness World Record Attempt

  • News Archive: Arjowiggins Graphic & Antalis Attempt Guinness World Record™