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A red banner labelled BRAND is displayed above a blue box, surrounded by stars, a dark plant silhouette, and a megaphone on a tripod against a blue abstract background. Marketing Made Clear

How to Measure Brand Recognition (Without Fooling Yourself)

Check out all my marketing content below:

  • A red banner labelled BRAND is displayed above a blue box, surrounded by stars, a dark plant silhouette, and a megaphone on a tripod against a blue abstract background. Marketing Made Clear

    How to Measure Brand Recognition (Without Fooling Yourself)

  • A person pushes a shopping trolley down a supermarket aisle at Aldi, passing shelves stocked with food items. Other shoppers are visible further down the aisle. Signs promote Aldi’s low prices and quality products. Marketing Made Clear

    Why Aldi Proves Competing on Price Isn’t a Race to the Bottom

  • A smiling couple in checked shirts sits close together in a sunlit field with tall grass and trees in the background, enjoying a warm, peaceful moment outdoors. Marketing Made Clear

    The Brand That Told You Not to Shop There: The Curious Marketing Story of Abercrombie & Fitch

  • A vintage yellow radio with large dials and buttons sits on a wooden surface. Headphones are draped over one side, and the background features an orange-yellow, slightly worn wall. Marketing Made Clear

    The Jingle That Saved a Cereal: Why Radio Advertising Still Works

  • Two men pose together with a happy white West Highland Terrier dog between them, against a dark background. One man wears a denim shirt, the other a checked blazer and glasses. Marketing Made Clear

    Podcast Appearance: Westies and Besties: Can Your Dog Really Become a £500,000 Brand?

  • A glass Coca-Cola bottle, a Chanel No. 5 perfume bottle, and an iPhone box are displayed upright on separate stone plinths against a dark background with soft lighting. Marketing Made Clear

    Why Packaging Is One of Marketing’s Most Powerful Weapons: The Bottle, The Box and the Silent Salesman

  • Why Every Great Marketer Should Be a Student of History

  • The First Viral Campaign? How the French Revolution Was Won with Rumours, Pamphlets and Propaganda

  • Brand Activation: The Marketing Phrase That Makes Me Reach for the Mute Button

  • Uber vs Taxis: The App That Didn’t Just Disrupt an Industry – It Changed Consumer Expectations

  • The Original Fake News? How Catherine the Great Used Propaganda to Take an Empire

  • Why Discounts Don’t Work on Premium Dog Food Consumers: What 2,300 Dog Owners Reveal About Value, Trust and Consumer Behaviour

  • Lead Nurturing: The Bit of Marketing Most People Ruin by Being Weird

  • When Marketing Sold a War: The Nigerian Civil War

  • Why Every Marketer Should Read Academic Papers (Even If They’re Painfully Boring)

  • Fyre Festival: The Greatest Marketing Campaign That Had Absolutely Nothing to Sell

  • Cannes Lions 2026: Less About AI, More About What We Do With It

  • PESTEL: A Powerful Framework Restored for the Modern Workplace

  • The Listerine Deception: How a Mouthwash Brand Sold the Fear of Bad Breath

  • Take Your Dog to Work Day? In This Heat, the Kindest Thing Might Be Leaving Them at Home

  • Brexit and the Politics of Nostalgia

  • A worn, vintage settee is draped with a British flag and a European Union flag, their segments partly covering the tattered upholstery. Nearby, a crumpled white cloth lies on a patterned carpet. Marketing Made Clear

    What Did the Europeans Ever Do for Us?

  • Ten Years Since Brexit: What Actually Happened?

  • Brexit: The Greatest Marketing Campaign in British Political History

  • Red Bull: How an Energy Drink Became a Media Empire

  • A blue and red rectangular logo with a tick over stylised red stripes, resembling a flag with distinct segments. Below the logo, the text reads FactCheck.org in blue and red letters, reflecting trusted marketing expertise. Marketing Made Clear

    How Marketers Can Use FactCheck.org

  • The Rise of the Holistic Dog Owner: Why Raw Feeding Is About More Than Food

  • Countercultures: Why Marketers Ignore Them at Their Peril

  • Levi’s, the Gold Rush, and One of the Greatest Market Opportunities in Business History

  • Consumer Culture Theory Explained: Why People Buy Identities, Not Just Products

  • Conversion Rate Optimisation (CRO): Turning More Visitors into Customers

  • Personalisation in Marketing: How Brands Turn Data Into Customer Loyalty

  • Reinventing Yourself: What Marketers Can Learn from Prince, Madonna and the Art of Starting Again

  • Why George Orwell’s 1984 Still Haunts Me 77 Years After It Was Published

  • World Environment Day: When Marketing Meets the Planet

  • Why Dog Owners Don’t Trust Big Pet Food Brands: The Rise of the Anti-Kibble Consumer

  • User-Generated Content (UGC): The Marketing Goldmine Brands Still Underestimate

  • What Happens to Luxury Goods in an Economic Downturn?

  • Subcultures and Marketing: How Brands Learned to Speak the Language of Tribes

  • D&AD Awards 2026: What the Winners Tell Us About the Future of Marketing

  • The Marketing War Between Raw and Kibble: Competing Narratives in the Battle for the Dog Bowl

  • The Law of Diminishing Marginal Utility: Why the Second Slice of Pizza Never Feels as Good as the First

  • Quiet Luxury: The Marketing Strategy of Saying Everything by Saying Very Little

  • The Mandela Effect: Why Millions of People Remember Things That Never Happened

  • When Southampton Lost the Narrative: What “Spygate” Teaches Us About Crisis Communications in Sport

  • When Brand Ambassadors Go Wrong: The Marketing Risks of Celebrity Endorsements

  • Reebok, Joe Foster and the Marketing Reinventions That Built the Brand

  • Cult of Personality: When Brands, Politics, and Business Stop Being About the Product

  • Purchasing Power Parity (PPP): Why £10 Doesn’t Always Mean £10

  • Storytelling in Marketing: Why Facts Tell, but Stories Sell

  • A fluffy dog stands on a paved surface, looking up at a bowl of raw meat in the foreground, which is out of focus—perfect for marketing campaigns targeting pet food segments. The scene is lit by natural sunlight. Marketing Made Clear

    Why Consumers Rarely Switch Dog Food; And What Finally Makes Them Do It

  • The Genius of the Marketing of Meat For Dogs

  • International Nurses Day: The Most Trusted Brand You’re Probably Not Marketing Properly

  • Buzzwords That Need to Be Put Out of Their Misery (and Why They Drive Me Up the Wall)

  • The Elastic Truth: How Brands Like Apple, Netflix, and Uber Turn Price Elasticity into a Marketing Weapon

  • How COVID-19 Rewired Consumer Behaviour: And Why Marketers Are Still Playing Catch-Up

  • A split-image comparing Tesco and Sainsbury’s supermarkets, featuring shopping trolleys with their logos, key facts, founding dates, and straplines. The image emphasises their rivalry across segments and highlights marketing strategies, loyalty schemes, strengths, and challenges. Marketing Made Clear

    Tesco vs Sainsbury’s: The Battle That Built British Supermarkets

  • From Star Wars to a Marketing Empire: How Lucasfilm and Disney Built One of the Most Powerful Brands in History

  • Google Trends in Action: What Netflix, Blockbuster and Global Search Behaviour Can Teach Marketers

  • From LEGO to Peloton: How Communities Turn Customers into Marketers

  • How Netflix, Amazon, and Google Predict the Future: A Marketer’s Guide to Trend Forecasting

  • Do You Really Know Who Makes Your Food? The Surprising Companies Behind the Brands You Buy

  • Publishing Truth in a Post-Truth World: Revisiting Homage to Catalonia on Its Anniversary

  • The Neil Patel Playbook: What Marketers Can Learn from a Content Machine

  • Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious Mind

  • From Barbie to Netflix: What Entertainment Marketing Teaches Us That Nike and Apple Can’t

  • Are Veterinarians Losing Their Influence on Dog Food Choices? Trust, Authority, and the Changing Landscape of Pet Food Marketing

  • Survival of the Smartest: Darwinian Thinking in Modern Marketing

  • Guerrilla Marketing: How brands like IKEA, The Blair Witch Project, and Coca-Cola turned unconventional ideas into unforgettable marketing moments

  • Meat for Dogs Launches with a Simple Idea: Feed Meat

  • The Fundamentals of Paid Advertising: How Brands Turn Budget into Attention, and Attention into Revenue

  • A middle-aged man with short, light brown hair and glasses, wearing a dark suit, white shirt, and red tie, looks confidently at the camera against a dark background that enhances his sharp definition. Marketing Made Clear

    Adaptive Tactics Under Pressure and the Art of Improvisation

  • Three musicians with long hair perform on stage, surrounded by dramatic smoke and shadows, capturing the dark and intense atmosphere typical of Norwegian black metal—a scene that highlights segmentation by subculture within heavy music. Marketing Made Clear

    How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belonging

  • Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More

  • National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug)

  • What Does a Marketing Plan Actually Look Like?

  • Why Dog Owners Feed Their Dogs Better Than Themselves? What Consumer Behaviour Reveals About Pet Food Marketing

  • The Role of Creativity in Marketing

  • Is There an Ideal Marketing Budget Ratio? From Procter & Gamble’s consistency to Amazon’s flexibility

  • The History of Paid Advertising: From Town Criers to Targeted Ads

  • A dog stares at a bowl of raw minced meat on a wooden floor in a modern kitchen, representing segments of canine curiosity, while another dog is blurred in the background—a perfect image for pet food marketing. Marketing Made Clear

    How Dog Owners Choose Dog Food: Insights from an MBA Study of Consumer Behaviour in the UK Pet Food Market

  • Abraham Maslow’s Birthday (1 April): The Psychologist Who Was No Fool

  • What I Learned From… Studying PRINCE2: Structure, Stakeholders, and What Happens When Theory Meets Reality

  • The Personality of a Brand: Why Even Something as Ordinary as Tea Needs a Character

  • When Cigarette Companies Bought Your Dinner: How Tobacco Giants Quietly Took Over the Food Industry

  • Ultra-Processed Foods and the Marketing War Over “Real Food” – What the NOVA Classification Means for the Food and Pet Food Industries

  • The Sound of Taste: How Sonic Branding Shapes the Way We Experience Food

  • What I Learned From… Surviving Toxic Workplaces: The Archetypes I’ve Met Along the Way

  • Microsoft vs. Apple: The Tech Rivalry That Shaped the Modern Computer Industry

  • From Prison Food to Fine Dining: The Curious Marketing Story of Lobster

  • The Dark Arts of Marketing – When Persuasion Becomes Manipulation

  • The Marketability of Zlatan Ibrahimović – How One Footballer Turned Personality into a Global Marketing Machine

  • St Patrick’s Day Marketing: How Irish Brands Turn a National Holiday into Global Gold

  • Are Care Homes Really Full of Horny Pensioners?

  • Marketing Mother’s Day (Part 2)

  • From Maslow to The Sims: How a Psychology Theory Became a Game Mechanic

  • A man in a suit and tie stands on a football pitch, smiling and holding a rectangular award. The stadium seats and spectators are visible in the background. Marketing Made Clear

    Nigel Adkins at 61 – The Leader Who Made Belief Scalable

  • Video: Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert

  • What I Learned From… Watching a Company Collapse Around Me

  • A woman with long, wavy dark hair, wearing a black blazer and white shirt, gazes thoughtfully to the side. The background is a blend of warm orange and cool blue abstract brushstrokes. Marketing Made Clear

    International Women’s Day: What Marketers Should Really Be Talking About

  • A tall pile of old hardback and paperback books sits on a wooden table, perfect for exploring different marketing segments, with a blurred bookcase filled with more books in the background. Marketing Made Clear

    World Book Day: The 5 Most Influential Marketing Books of All Time

  • Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy

  • The Slow Burn Effect in Marketing: When Momentum Builds – Or Reputation Unravels

  • A man in glasses sits in front of a chalkboard labelled Dyslexia? surrounded by question marks, jumbled letters, and an open book, highlighting the challenges faced by certain segments when it comes to reading or marketing to those with letter recognition difficulties. Marketing Made Clear

    What I Learned From… Growing Up With Dyslexia

  • What I Learned From… Learning Musical Instruments… And What it Taught Me About Becoming a Better Marketer

  • A cartoon man with glasses and blond hair looks frustrated while sitting in a white car, gripping the steering wheel tightly—showing how different segments react to stressful moments, perfect for marketing insights. Other cars and clouds are visible in the background. Marketing Made Clear

    What I Learned From… Commuting – and How to Turn ‘Dead Time’ into Useful Work

  • World Spay Day, Dogs and the Marketing of “Responsible Ownership”: Propaganda or Pragmatism?

  • Steve Jobs at 70: What Marketers Can Still Learn From Apple’s Master Storyteller

  • Sir Ken Robinson, Creativity and Why Marketers Should Care More Than They Think

  • AI and Automation in Marketing: Superpower, Threat, or Just Another Tool?

  • The Customer Isn’t Always Right: 5 Times the Public Got It Completely Wrong (Plus 5 Honourable Mentions)

  • Narcissism in Pet Ownership: When Love Meets Luxury (and Everyone Has to See It)

  • What I Learned From… Working In Paris: What A British Marketer Learned Inside A French Paper Giant

  • Year of the Horse: What This Zodiac Sign Teaches Marketers About Momentum, Freedom, and Brands That Refuse to Stand Still

  • Chinese New Year: The World’s Biggest Annual “Brand Reset” (and What Marketers Can Learn From It)

  • Anti-Valentine’s Day Marketing: How Brands Win by Not Trying Too Hard

  • Tesco Clubcard and the Psychology of Loyalty Cards: Why Points Feel Like Progress (and Why We Can’t Leave Them Behind)

  • UK National Apprenticeship Week: A Straight-Talking Guide for Businesses Hiring Apprentices

  • UK National Apprenticeship Week: How to Get an Apprenticeship Without a Perfect CV

  • UK National Apprenticeship Week: Marketing Apprenticeships and the Brands Doing Them Properly

  • UK National Apprenticeship Week: Why Apprenticeships Still Matter in a Skills-Obsessed World

  • MBA vs CIM for Marketers: Which One Is Better for Your Career?

  • Crocs: How an Ugly Shoe Became a Marketing Masterclass

  • Gap’s 2010 Logo Redesign: Timeline, Backlash, and Aftermath

  • A man with curly blond hair and a black blazer gestures urgently. Behind him are chaotic scenes: burning stadium, falling charts, flying papers, segments of marketing reports, a relegation sign, and smoke rising—symbolising crisis and stress. Marketing Made Clear

    When Communications Become the Story: Rasmus Ankersen, Sports Republic and the Southampton Fan Fallout

  • Jacob Rees-Mogg, Misinformation and the Performance of Power

  • Why Is David Beckham So Marketable?

  • The Skills Every Marketer Needs in 2026: The Non-Negotiable Skills Marketers Must Develop

  • Decision Paralysis: Why Too Much Choice Is Costing Brands Conversions

  • Telemarketing Explained: An Honest Introduction for Modern Marketers

  • An Introduction to Agile Methodology for Marketers

  • Sam Allardyce and His Management Style: What Marketers Can Learn From Football’s Most Pragmatic Operator

  • What I Learned From… Growing Up as a Dual National: What It Taught Me About Identity and Marketing

  • Burns Night: How Robert Burns Became Scotland’s Greatest Brand Ambassador

  • An Introduction to Scrum Marketing: How Brands like Spotify, IBM and ING Use Agile Thinking to Fix Slow, Bloated Marketing

  • Setting Career Goals in Marketing (Without Losing the Plot)

  • What I Learned From… Growing Up Loud: My Years in Rock and Metal Bands

  • Blue Monday: How Brands Use Emotion to Connect With Consumers (and Why It Works)

  • How Tropicana’s Packaging Changed the Game – and What Marketers Can Learn from Its High-Profile Missteps

  • A person sits at a desk using a large computer, with colourful abstract icons and graphics representing marketing segments, creativity, and digital information swirling around them on a painted background. Marketing Made Clear

    A Comprehensive Guide to GEO, AIO and How They Differ from Traditional SEO

  • What I Learned From… Playing in Orchestras and Brass Bands

  • New Year’s Eve in New York City: Times Square, the Ball Drop, and the World’s Countdown

  • Walk Your Dog Month: Why January Is the Perfect Time to Reset Your Mind, Body, and Marketing Strategy

  • How To Get Into Marketing With No Experience

  • New Year’s Eve in Samoa: Where the World’s Celebrations Begin

  • Six men, five wearing hats and one in sunglasses, stand together outdoors in front of a white vehicle, resembling segments of a marketing team, with trees in the background on a sunny day. Marketing Made Clear

    What I Learned From… Working on a Cattle Station in Remote Western Australia

  • Dry January, 0% Alcohol, and the Rise of the ‘Alibi Brand’: How Drinks Companies Found a Legal Loophole in Sobriety Season

  • New Year’s Eve in Kuala Lumpur: Skyscrapers, Fireworks, and a Multicultural Celebration

  • A vibrant, colourful painting of a city skyline at night with tall buildings and fireworks bursting in the sky, reflected in a river with small boats and glowing lights along the waterfront. Marketing Made Clear

    New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions

  • 10 Emerging Marketing Roles for 2026 and Beyond

  • What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy

  • New Year’s Eve in Sydney, Australia: Fireworks, Harbour Views, and a Global Icon

  • Marketing Year in Review 2025: How the Industry Shifted, Adapted and Occasionally Panicked – A Marketer’s Look Back

  • Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made

  • Why Is It Called Boxing Day? The Real History Behind Britain’s Most Misunderstood Holiday

  • Christmas in Beirut: A Festival of Lights, Faith, and Resilience

  • Christmas in Athens: Faith, Folklore, and Festive Lights

  • Christmas in Bethlehem: Faith, Festivals, and a City at the Heart of the Story

  • Christmas in Japan: Lights, Love, and Fried Chicken

  • Rage Against The Machine vs The X Factor: The Christmas Chart Rebellion Marketers Should Study

  • Marketing Salaries 2020–2030: What the Data Tells Us About a Decade of Change

  • Celebrating Christmas in Australia: Sun, Surf, and Santa in Shorts

  • The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour

  • 8 Controversies Surrounding Christmas

  • Why History Is Unlikely to Be Kind to Donald Trump: Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era

  • Soldiers in muddy uniforms and helmets play football on a rain-soaked, muddy field, splashing as they chase the ball. Other soldiers are visible in the background on the foggy field. Marketing Made Clear

    10 Myths About Christmas

  • A cartoon rabbit stands with its front paws on the back of a large brown bear. Both animals look ahead against a soft, natural outdoor background with trees and sky. Marketing Made Clear

    My Top 5 Christmas Marketing Campaigns

  • Do Marketing Salaries Keep Up With Inflation? A Data-Led Look at 20 Years of Pay, Pressure and Perception

  • Two soldiers in uniform holding rifles stand back to back, looking determined. Behind them, large red and orange flames create a dramatic and intense background, illustrating bold segments of colour in a striking, marketing-inspired style. Marketing Made Clear

    When Spin Meets Reality: Political, Wartime and Social Justice Propaganda Failures

  • When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality

  • A man with glasses and short hair, wearing a checked jacket and dark shirt, stands indoors in front of a wall displaying several electric and bass guitars—creating striking visual segments in this black-and-white image reminiscent of classic marketing photos. Marketing Made Clear

    What I Learned From… Making Bass Guitars

  • “Woke”: How a Word Changed Meaning – and Why You Should Care

  • Conspicuous Consumption: Why We Buy to Be Seen (and What Marketers Need to Know)

  • Domino’s vs Pizza Hut: The Pizza Wars That Re-Shaped the UK Takeaway Market

  • The Top Paying Marketing Roles for 2026 (UK) and How the Big Money has Shifted in 20 Years

  • A car emits exhaust fumes from its tailpipe on a city street at dusk, with rear lights glowing and other vehicles visible in the blurred background. Marketing Made Clear

    When Corporate Spin Backfires: From Pepsi’s Protest Fiasco to Dieselgate

  • Electroencephalography (EEG) in Marketing: How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour

  • The Opportunities for Automation in Marketing: Smarter Workflows, Better Personalisation, and More Time for Actual Strategic Thinking

  • How To Choose A Marketing Agency: A Practical Guide For Marketers

  • What is Stakeholder Management?

  • The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy

  • Lessons from Past Cost-of-Living Crises – What Marketers Can Learn

  • Marketing Job Titles Explained: From Interns to CMOs

  • Black Friday 2025: What Marketers Need to Know

  • Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable

  • The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour

  • Lionel Messi vs Cristiano Ronaldo: The Marketing Heavyweights Behind Football’s Greatest Rivalry

  • Reefer Madness, D.A.R.E. and the Video Nasties: Marketing Lessons from Propaganda Fails

  • The Marketing Career Ladder: How to Build a Meaningful Path in Marketing

  • More Lessons from the Locker‑Room: What Marketers Can Borrow from Elite Sport

  • Hard vs Soft Bounces in Email Marketing: What They Mean (and Why You Should Care)

  • When Marketing Blames Sales (and Sales Blames Marketing): Fixing the Broken Lead Pipeline

  • The Manager Market: Leaks, Rumours and Reality: A Deep Dive into the Strange World of Modern Football Speculation

  • WTF is a MOFU? Why Marketing’s Acronym Addiction Needs an Intervention

  • What is Programmatic Marketing? How The Economist, Netflix and Paddy Power Built Audiences Through Automation

  • The Korean Wave: From Gangnam Style to Squid Game and K-Pop Demon Hunters

  • Happy Birthday Gary Vaynerchuk: The Loudest Voice in Modern Marketing

  • Managing Stress in the Workplace: Practical Advice for Today’s Tougher Times

  • Does Free Marketing Exist? Exploring Zero-Budget Marketing Strategies

  • Controversies Around Thanksgiving

  • A turkey wearing glasses, a hat, a bow tie, and a checked jacket stands outdoors in an autumn setting with orange leaves in the background. Marketing Made Clear

    Thanksgiving in Marketing: Strategies for Success

  • The Death of MTV: How Music Television Faded to Black (and Why It Might Rise Again)

  • A blue brain with circuit-like patterns floats above a complex, dark labyrinth, symbolising intelligence, navigating challenges, and solving problems across diverse marketing segments. Marketing Made Clear

    Why the Best Adverts Appeal to Both System One and System Two Thinking

  • The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns

  • Guy Fawkes: The Man, the Myth, and the Marketing of a Martyr

  • The Persuaders: The Top 5 Most Famous Uses of Propaganda

  • Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark

  • What’s the Average UK Marketing Salary in 2025? By Role, Region, and Trends

  • Día de los Muertos: How Brands Celebrate the Day of the Dead (Without Losing Their Souls)

  • Halloween in Tokyo, Japan: From Cosplay Crossings to Pumpkin KitKats

  • Halloween in Transylvania, Romania: Dracula’s Homeland or Clever Tourism?

  • Halloween in Mexico City, Mexico: Between Pumpkins and Marigolds

  • A silhouette of a woman's head in profile with colourful squares and pixels emerging from her head, symbolising thoughts, imagination, or digital marketing segments blending seamlessly with creativity. Marketing Made Clear

    What Marketers Can Learn from Cognitive Behaviour Theory

  • Can Marketing Qualify for R&D Tax Relief? When Marketing Counts as R&D

  • An Introduction to Research and Development: Lessons from Dyson, Tesla and Coca-Cola

  • Public Relations vs Propaganda: A Historical Perspective for Marketers

  • An Introduction to PR: How Dove and KFC Got It Right (and Pepsi and United Airlines Didn’t)

  • A translucent human head sculpture filled with digital patterns sits on a book in a library aisle, surrounded by bookshelves, symbolising the intersection of technology, knowledge, and the evolving segments of marketing. Marketing Made Clear

    The Psychology of Persuasion: How Amazon, Colgate, Innocent and John Lewis Influence Us

  • Frightening the Competition: The Dark Art of Fear-Based Marketing

  • The Nobel Peace Prize: When the Merchant of Death Became the Patron Saint of Peace

  • Psychology, Research, and Marketing: How to Turn What People Say into What Brands Should Do

  • Shopify logo featuring a green shopping bag icon with a white S on it, next to the word shopify in bold, black letters, symbolising seamless marketing for all segments of online businesses. Marketing Made Clear

    How to Start a Shopify Site: A Beginner’s Guide – Get Selling like Gymshark and Heinz

  • An Introduction to Supply Chain: Why Marketers Should Care

  • A man in a suit and overcoat leans against a stone wall, looking at the camera. Two other men stand in the background near the building. The image is black and white, with a rural setting. Marketing Made Clear

    What Marketers Can Learn from George Orwell’s Homage to Catalonia

  • An Introduction to KPIs: Making Performance Meaningful

  • 20 Years On: Roadrunner United – The All-Star Sessions Revisited

  • A smiling Earth illustration with a green ribbon wrapped around it, reading World Mental Health Day 10 Oct. A Mental Health Foundation logo with a ribbon appears above. The black background highlights key segments for marketing awareness. Marketing Made Clear

    World Mental Health Day: How Brands are Responding to a Global Movement

  • What Part of the Brain Does Marketing Really Affect? A Modern, Practical Guide for Marketers

  • Neuromarketing in Action: What Cheetos, Campbell’s, Hyundai and PayPal Can Teach Us

  • How to Sell on TikTok: A Marketer’s Guide

  • An Introduction to Direct Marketing: Lessons from Dell, American Express, and Boden

  • Black-Owned Brands That Changed the Game: Black History Month

  • Celebrating Black Marketers Who Changed the Industry

  • Black History Month: What Marketers Need to Know

  • Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?

  • Subliminal Marketing and the Freudian Id: Appealing to Primal Desires

  • Marketing On Meta: A Practical Guide To Facebook And Instagram In 2025

  • Maslow’s Forgotten Sixth Level: Self-Transcendence And What It Means For Marketers

  • Marketing In Russia: What Works, What Changed, And How To Adapt

  • Studying a BSc or BA in Marketing in the UK: what it teaches you, how it lifts your career, and what you’ll need to get in

  • A serious older man with deep wrinkles and a moustache looks into the camera, holding a lit cigarette in his mouth. Smoke drifts from the cigarette in front of him. The image is black and white. Marketing Made Clear

    A Study Guide to George Orwell’s Homage to Catalonia

  • What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda

  • Introduction To Sales For Marketers

  • Adverts, Abs, and the Pendulum Problem: How Beauty Marketing Went Bonkers

  • B. F. Skinner, Operant Conditioning, and What Marketers Can Learn

  • The Do’s and Don’ts of Marketing to Gen Z

  • Apple vs Samsung: Frenemies, lawsuits and legendary marketing jabs

  • What Modern Marketers Can Learn from the Rules of Heraldry

  • Marketing in China Explained – Platforms, Policy and Practice

  • Airbus vs Boeing: A Marketing and Trade War at 35,000 Feet

  • Emergency Services Day: What Marketers Can Learn from Our Everyday Heroes

  • Flags, Hotels and Slogans: Propaganda and the New Nationalist Movement in the UK

  • The Business of Giving: What Marketers Can Learn from the International Day of Charity

  • A stylised illustration of a person with glasses and a mohawk, holding their chin and looking puzzled, surrounded by multiple large, orange question marks—perfect for conveying questions about marketing segments on a dark background. Marketing Made Clear

    How to Get Promoted in Marketing (Without Losing Your Soul)

  • A colourful, sketch-style illustration of two men in suits facing each other with raised fists, one on a blue background and the other on an orange background, suggesting a confrontational or competitive stance. Marketing Made Clear

    Biden vs Trump: A Deep Dive into the 2020 and 2024 US Presidential Campaign Marketing Strategies

  • A graphic showing a purple Amazon parcel facing a brown FedEx parcel with “vs” in bold red letters between them, symbolising competition between Amazon and FedEx. Marketing Made Clear

    The Marketing Battle: Amazon vs FedEx

  • Understanding Seasonal Consumer Behaviour: Insights from the UK and USA

  • Why Study an MBA? The Benefits for Marketers

  • A German Shepherd dog walks down a sunlit, grassy path surrounded by tall plants and trees, with its tongue out and ears pricked up. Marketing Made Clear

    From Ceaușescu’s Strays to Pandemic Puppies: An Anecdotal Journey Through Dogs and Culture

  • Crash of the Cymbal Titans: Zildjian vs. Sabian – A Family Feud Forged in Bronze

  • National Dog Day: A Marketer, a Bulldog, and a Call for Responsible Representation

  • A fluffy dog stands on a paved surface, looking up at a bowl of raw meat in the foreground, which is out of focus—perfect for marketing campaigns targeting pet food segments. The scene is lit by natural sunlight. Marketing Made Clear

    A History of Dog Food: From Table Scraps to Kibble and the Rise of Raw

  • Logo for AWIN on a black background, featuring stylised overlapping orange, red, and yellow segments to the left of the word AWIN in bold, white capital letters—perfect for modern marketing. Marketing Made Clear

    What is AWIN? A Clear Introduction to the Affiliate Marketing Platform

  • A person stands among clouds, facing a screen that displays a sky full of floating segments, whilst more boxes drift around them in the air, creating a surreal, dreamlike scene. Marketing Made Clear

    Marketing SaaS vs Physical Products: What Marketers Need to Know

  • Oasis Live ’25: The Marketing Behind the Biggest Britpop Reunion Ever

  • The Power of Storytelling in Marketing: Why Facts Don’t Always Sell, but Stories Do

  • A young girl with glasses and plaited hair, wearing a checked school uniform, looks upward thoughtfully. Colourful pencils are arranged in marketing-inspired segments forming a semi-circle on a blue background. Marketing Made Clear

    Back to School Marketing: Nostalgia, Seasonality, and the Great Pencil Case Comeback

  • Two detailed, illustrated pigs appear in the foreground against a vivid red sky. Black birds fly overhead, and a windmill stands among silhouetted trees, giving the scene an intense atmosphere divided into striking visual segments. Marketing Made Clear

    Remembering Animal Farm at 80: The Political Fable That Publishers Feared

  • A woman with red lipstick and a black beaded necklace—perfect for lifestyle marketing segments—holds a piece of grilled steak on a fork close to her mouth. Her face is partially obscured by a black hat. Marketing Made Clear

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  • A glass of sparkling wine on a wooden table, with bubbles rising inside. Nearby, a small plate holds wine corks. Warm sunlight creates a marketing-worthy glow and illuminates wisps of smoke or mist in distinct segments behind. Marketing Made Clear

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  • A person in a coat and cap shouts into a megaphone before a large crowd holding red flags, rallying different segments of people against an industrial backdrop with bold red tones dominating the scene. Marketing Made Clear

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  • Illustration of two politicians facing each other with a split American flag background and VS. in the middle, symbolising a political showdown or debate with clear segments—perfect for marketing election events or campaign materials. Marketing Made Clear

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  • A collage of eight close-up cat faces features different fur patterns and colours, each feline staring directly at the camera—like distinct segments in a marketing campaign, each expression uniquely captivating. Marketing Made Clear

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  • Illustration of a person walking while speaking into a megaphone, surrounded by floating digital documents and folders on an orange background, symbolising marketing communication or information sharing across segments. Marketing Made Clear

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  • Four men in suits stand behind colourful blocks with perfume bottles, plants, and fruit segments arranged in front. The scene’s orange and teal backgrounds create a balanced, contrasting composition reminiscent of creative marketing visuals. Marketing Made Clear

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  • A person holds out both hands, each palm displaying a single pill—one red and one blue—like segments in a marketing strategy, set against a neutral, blurred background. Marketing Made Clear

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  • Vintage-style world map featuring major oceans, continents, and numerous illustrated historical ships sailing in the seas, ideal for marketing unique travel segments, with ornate decorative borders and maritime-themed embellishments throughout. Marketing Made Clear

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  • A pile of assorted junk food, perfect for different marketing segments, including burgers, chips, chocolate bars, biscuits, cheese, pastries, popcorn, and sweet treats is displayed on a pink background. Marketing Made Clear

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  • A woman sits with a laptop surrounded by shopping bags with percentage signs, coins, and a shop awning, highlighting online shopping and sales segments in modern marketing. Marketing Made Clear

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  • International Day of Friendship – What Marketers Can Learn from Real Relationships

  • A dog stares at a bowl of raw minced meat on a wooden floor in a modern kitchen, representing segments of canine curiosity, while another dog is blurred in the background—a perfect image for pet food marketing. Marketing Made Clear

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  • A rock band stands on stage facing a cheering crowd, silhouetted by bright stage lights and smoke, as audience members from different sections raise their hands in excitement. Marketing Made Clear

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  • A smiling man holding a bouquet stands in front of a large, friendly monster with spikes, surrounded by oversized flowers and a box labelled CREAM. This whimsical and colourful scene could charm all segments of marketing campaigns. Marketing Made Clear

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  • A greyscale illustration of a man with long dark hair and round sunglasses, wearing ornate clothing and sitting on an elaborate throne, holding a large decorative key. The background features intricate segments forming striking patterns. Marketing Made Clear

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  • A large red fish with an N on its head prepares to eat a smaller blue fish with a B on its body, symbolising dominance or competition between segments in an underwater marketing setting. Marketing Made Clear

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  • A man in a suit and tie poses thoughtfully, resting his chin on his hand and looking slightly to the side, as if considering key marketing segments. The photo is black and white with a plain background. Marketing Made Clear

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  • A brightly lit petrol station with multiple fuel pumps stands empty at night, reflecting light on the wet pavement; segments of dark surroundings and trees are visible in the background. Marketing Made Clear

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  • A footballer stands facing forwards, wearing a red and white vertically striped shirt with segments of colour, black shorts, and white socks with red and blue stripes, set against a dark background. Marketing Made Clear

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  • A painted portrait of a woman wearing a white blouse and a black face mask that extends around her neck, set against an abstract, colourful background that reflects diverse segments of modern marketing and society. Marketing Made Clear

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  • A split image highlights two segments: a basic Nokia phone for classic users on a blue background with the Nokia logo, versus a modern iPhone with app icons representing advanced technology and marketing appeal on the right, Apple logo featured. VS is in the centre. Marketing Made Clear

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  • A digital illustration of a smiling bald man with glasses, wearing a yellow jacket over a black shirt, set against a vibrant yellow background—perfect for marketing segments seeking bold and approachable visuals with subtle textured detail. Marketing Made Clear

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  • Grow with Google marketing text featuring the Google logo inside a white circle on a light grey background, appealing to various business sectors. Marketing Made Clear

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  • Four segments of dark chocolate are stacked on a rustic wooden surface, with small chocolate crumbs scattered around them. The chocolate has a slightly rough texture and appears rich and dense. Marketing Made Clear

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  • A vintage teal typewriter sits on a worn wooden surface against a distressed blue wall, its round black keys and metal levers evoking nostalgia—perfect for marketing segments seeking timeless inspiration. Marketing Made Clear

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  • A computer monitor and a smartphone display a website for raw dog food, showcasing targeted marketing with the words PALEO and RAW DOG FOOD, whilst a real dog looks at the screen from behind a white desk. Marketing Made Clear

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  • A colourful display of vintage electronics, TVs, radios, and retro Coca-Cola memorabilia arranged on shelves showcases marketing strategies targeting different nostalgic segments through classic products and packaging. Marketing Made Clear

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  • Colourful digital application icons burst outward against a dark background with glowing light trails, creating a dynamic visualisation of fast-moving technology and digital connectivity. Marketing Made Clear

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  • A person walks down a narrow, cobbled street lined with shops and marketing signs on a sunny day. A few other people walk in the distance, and the buildings cast long shadows across different segments of the path. Marketing Made Clear

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  • The HubSpot logo features the word HubSpot in dark grey letters, with the "o" stylised as an orange, molecule-like design—symbolising how marketing seamlessly connects various segments. Marketing Made Clear

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  • A worn, vintage settee is draped with a British flag and a European Union flag, their segments partly covering the tattered upholstery. Nearby, a crumpled white cloth lies on a patterned carpet. Marketing Made Clear

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  • The HubSpot logo features the word HubSpot in dark grey letters, with the "o" stylised as an orange, molecule-like design—symbolising how marketing seamlessly connects various segments. Marketing Made Clear

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  • Three people work in a large warehouse filled with stacked cardboard boxes and pallets; one uses a clipboard to track segments, while the others organise and move boxes as part of an efficient marketing operation. Marketing Made Clear

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  • The SEMrush logo features an orange comet-like icon with a white circle and a notch, representing dynamic marketing segments, positioned above bold black text that reads SEMRUSH on a white background. Marketing Made Clear

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  • A colourful digital illustration shows a desktop computer, tablet, and laptop displaying vibrant marketing web pages, surrounded by playful 3D shapes and plants on a blue background, representing modern digital design and targeting different segments. Marketing Made Clear

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  • A young boy hands a wrapped present with a blue ribbon to a smiling man with a beard, both standing in warm, glowing sunlight—capturing the perfect marketing moment across all segments amid soft, colourful foliage in the background. Marketing Made Clear

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  • A man holds a smiling baby on his lap near a sunlit window with a vase of flowers beside them. Both appear happy, sharing a warm, tender moment in a cosy setting—perfect for marketing to family-oriented segments. Marketing Made Clear

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  • Illustration of a person touching their temples, looking puzzled, with question marks and thought bubbles floating around their head, symbolising confusion or trying to solve a problem. Marketing Made Clear

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  • Three large shoes—yellow, red, and blue—are displayed side by side on stands with price labels, highlighting different marketing segments. The shoes are worn by people behind the stands; only their lower legs are visible. Marketing Made Clear

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  • The image shows the Microsoft Bing logo, a stylised lowercase b in a gradient of blue and turquoise, set against a light background with curved segments in matching colours on the sides. Marketing Made Clear

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  • A person dressed in vibrant, rainbow-coloured carnival attire with feathers, sequins, and large sunglasses smiles brightly in the midst of a lively outdoor parade, surrounded by people from all segments celebrating with rainbow flags. Marketing Made Clear

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  • Logos of Maplewood Brewery, Olivia, The Trevor Project, Drag Society, Autostraddle, and Aēsop are displayed in white text on horizontal rainbow segments—a vibrant marketing nod to LGBTQ+ pride. Marketing Made Clear

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  • Abstract art with swirling segments of vivid rainbow colours—red, orange, yellow, green, blue, and purple—blending seamlessly together, with white speckles resembling stars scattered throughout. Marketing Made Clear

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  • Silhouettes of people walk in a line across a horizontal path, set against a vibrant background transitioning from warm yellow and orange to cool blue segments, with paint drips below. Marketing Made Clear

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  • A vibrant abstract image of folded and wavy fabric, arranged in rainbow-coloured segments from red and orange to purple, creating a dynamic, textured appearance ideal for marketing visuals. Marketing Made Clear

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  • Rows of ceramic pots and jars are displayed on tables inside a spacious, sunlit pottery workshop, organised into segments for marketing purposes, with shelves and more pottery visible in the background. Marketing Made Clear

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  • Text reading Global Grand Prix Winners THE WARC AWARDS 2025 on a soft gradient blue and green background, celebrating outstanding marketing sectors worldwide. Marketing Made Clear

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  • Two stylised foxes, one blue and one orange, face each other with bushy tails forming a swirling, heart-shaped pattern. Their eyes closed in peace, they symbolise harmony between different segments against a soft gradient background. Marketing Made Clear

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  • A woman with long brown hair, seen from behind, holds a round turquoise object against a vibrant, circular rainbow mural—an image perfect for marketing vibrant lifestyle sectors. Marketing Made Clear

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  • A colourful, expressive painting of an older man with glasses, looking thoughtfully to the side, with a vibrant background of abstract circles in warm and cool tones. Marketing Made Clear

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  • A colourful digital illustration shows a desktop computer, tablet, and laptop displaying vibrant marketing web pages, surrounded by playful 3D shapes and plants on a blue background, representing modern digital design and targeting different segments. Marketing Made Clear

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  • Silhouettes of two people in suits talking and gesturing in a busy, modern office setting with other figures in the background, all in shades of blue. Marketing Made Clear

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  • Animated chocolate bars with angry faces float above the ground amid clouds of brown dust and flying debris, creating a dramatic and intense scene that highlights unique marketing sectors. Marketing Made Clear

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  • A man wearing a shiny, sequinned jacket sings into a microphone on stage, captivating different audience segments amid colourful, out-of-focus lights. Marketing Made Clear

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  • A close-up of a human eye surrounded by shimmering gold glitter, with golden sparkles covering the skin and reflecting in the hazel iris, creating a radiant effect reminiscent of marketing segments shining with vibrancy and allure. Marketing Made Clear

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  • A green ribbon next to bold text reading “Mental Health Awareness Week” sits inside a green rectangular border on a white background—perfect for marketing campaigns targeting wellbeing-focused segments. Marketing Made Clear

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  • A green ribbon next to bold text reading “Mental Health Awareness Week” sits inside a green rectangular border on a white background—perfect for marketing campaigns targeting wellbeing-focused segments. Marketing Made Clear

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  • A green ribbon next to bold text reading “Mental Health Awareness Week” sits inside a green rectangular border on a white background—perfect for marketing campaigns targeting wellbeing-focused segments. Marketing Made Clear

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  • A green ribbon next to bold text reading “Mental Health Awareness Week” sits inside a green rectangular border on a white background—perfect for marketing campaigns targeting wellbeing-focused segments. Marketing Made Clear

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  • A green ribbon next to bold text reading “Mental Health Awareness Week” sits inside a green rectangular border on a white background—perfect for marketing campaigns targeting wellbeing-focused segments. Marketing Made Clear

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  • A woman sits with her chin in her hands, looking thoughtful. Around her are doodles of books, light bulbs, a clock, and paper—hinting she’s brainstorming ideas for marketing or analysing different market segments. Marketing Made Clear

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  • Split image highlighting marketing segments: the Adidas logo on a blue background and the Puma logo on red, divided diagonally by a torn paper effect. Marketing Made Clear

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  • An elderly man with white hair, a beard, and round glasses sits thoughtfully, resting his chin on his hand—his expression suggesting he's pondering marketing segments, with bookshelves softly blurred in the background. Marketing Made Clear

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  • The image shows the WordPress logo with a white W inside a circle next to the word WordPress in white text, all on a blue background with a subtle dotted pattern, representing segments of digital marketing. Marketing Made Clear

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  • A Spotify Advertising webpage shows a mobile phone with a happy woman listening to music, surrounded by colourful graphics. Text reads “Your audience is here to listen,” highlighting marketing segments with a Spotify advert interface and navigation options above. Marketing Made Clear

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  • Nike and Adidas logos on a dark background represent two major segments, with the text VS. between them and NIKE VS. ADIDAS boldly below, highlighting their marketing rivalry. Marketing Made Clear

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  • A man wearing a beige coat and grey jumper stands outdoors in an urban setting, looking intently at his mobile phone, perhaps analysing marketing segments, with modern glass buildings in the background. Marketing Made Clear

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    St George’s Day: The Story Behind England’s Flag

  • A smiling man in glasses and a checked blazer sits in front of colourful doodles. Next to him, text reads The Psychology of Owning a Dog with a dog and a red heart below the text. Marketing Made Clear

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  • A smiling man in glasses and a checked blazer sits in front of colourful doodles. Next to him, text reads The Psychology of Owning a Dog with a dog and a red heart below the text. Marketing Made Clear

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  • A painting depicts Jesus with a radiant halo, speaking to a group of attentive followers—distinct segments of listeners. He raises one hand as he teaches, whilst the crowd listens closely against a backdrop of trees and distant buildings. Marketing Made Clear

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  • Illustration of Daniel Kahneman surrounded by colourful charts, graphs, and icons representing cognitive biases, system 1 and system 2 thinking, marketing strategies, segments, and key psychological concepts. Marketing Made Clear

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    Podcast: EP11 – The History of Mother’s Day & How It Became a Marketing Phenomenon

  • A smiling man in glasses and a checked jacket sits in front of colourful doodles. Text reads: The History of Mother’s Day and Unstoppable Women with a large red heart. Marketing Made Clear

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    An Introduction to Email Marketing

  • Illustration of a man in a suit presenting financial data to two colleagues in an office, with charts, graphs, and currency symbols displayed on the walls and desks. Marketing Made Clear

    An Introduction to Finance for Marketers

  • A burst of colourful social media app icons, including Twitter, Facebook, Instagram, and Pinterest, radiating outward from a bright central point on a dark background, creating a dynamic sense of digital explosion. Marketing Made Clear

    An Introduction to Social Media Marketing

  • A man in a suit stands beside a blackboard, pointing at a large pyramid diagram drawn with chalk, illustrating marketing segments surrounded by geometric shapes and symbols. Marketing Made Clear

    An Introduction to Abraham Maslow: His Life, Theories, and Marketing Lessons

  • A couple dressed formally stand close together, smiling softly as they hold a red card with a white heart—a perfect image for marketing segments focused on romance—against a warm, pink and orange background. Marketing Made Clear

    Opportunities for Marketers Around Valentine’s Day

  • Two small birds, one with an orange chest and the other with grey and brown plumage, perch facing each other on a tree branch with a few hanging orange berries, resembling distinct segments in nature against a soft, blurred background. Marketing Made Clear

    The History of Valentine’s Day

  • A colourful digital illustration of a megaphone projecting vibrant icons, such as envelopes and chat bubbles, symbolises communication, marketing targeting, and digital messages on a blue textured background. Marketing Made Clear

    Introduction to Content Marketing

  • The word definition is written in large, chalk-like letters on a blackboard filled with colourful, handwritten notes, marketing ideas, and diagrams divided into segments in the background. Marketing Made Clear

    20 Marketing Terms Every Marketer Should Know

  • A person sits at a desk using a large computer, with colourful abstract icons and graphics representing marketing segments, creativity, and digital information swirling around them on a painted background. Marketing Made Clear

    The History of SEO

  • Shopify logo featuring a green shopping bag icon with a white S on it, next to the word shopify in bold, black letters, symbolising seamless marketing for all segments of online businesses. Marketing Made Clear

    Why Are So Many E-commerce Brands Choosing Shopify?

  • A colourful 3D bar graph shows marketing segments alongside a white line graph on a printed sheet, set on a wooden table with green plants blurred in the background. Marketing Made Clear

    SEO Demystified

  • Welcome to the World of Dog Food

  • A man in a suit stands in front of a chalkboard, pointing upwards. The chalkboard displays a pyramid diagram divided into marketing segments. The setting appears to be a classroom or lecture theatre. Marketing Made Clear

    Introduction to Consumer Behaviour

  • A colourful diagram illustrating the 7Ps of the marketing mix: Product, Promotion, Price, Place, People, Process, and Physical evidence—each in a coloured circle—highlighting how marketing strategies target different segments above “The 7Ps Marketing Mix.”. Marketing Made Clear

    The 7 P’s of Marketing

  • Three children sit on the floor closely watching a television displaying a black-and-white marketing scene of people holding hands, with warm lighting and a potted plant in the background. Marketing Made Clear

    Advertising to Children

  • Six mannequins in a shop window display wear eclectic punk-inspired outfits, targeting different marketing segments. Checked trousers, kilts, leather jackets, and layered skirts stand out against a boutique interior with more clothing visible. Marketing Made Clear

    How to Design “Killer” Segments in Marketing

  • The Importance of Ethics in Marketing

  • A pair of flip-flops decorated with the Australian flag are standing upright in the sand on a beach, with the sea and waves in the background—perfect for targeting summer marketing segments. Marketing Made Clear

    Marketing Australia Day

  • A person wearing glasses and a striped jumper works intently on a laptop in a dimly lit room with warm fairy lights, analysing marketing segments late into the night. Marketing Made Clear

    AI Marketing Trends for 2025

  • Learning Marketing: Unlock Your Potential

  • A young woman with curly hair and glasses smiles confidently in a modern, sunlit marketing office with desks, computers, and a blurred colleague in the background. Marketing Made Clear

    Top 5 Emerging Marketing Roles for 2025

  • Three young women with different hair types smile whilst holding pastel-coloured skincare jars against a soft pink background. Marketing Made Clear

    How Influencer Marketing Can Help Grow Your Brand

  • A soldier in tactical gear aims a rifle while kneeling on a building rooftop beneath a large, doughnut-shaped sign on a foggy or smoky day. Marketing Made Clear

    Marketing Like a Sniper: Precision Targeting

  • Colourful fish of various species swim among coral and plants in a vibrant, sunlit underwater scene, where natural segmentation is highlighted by bubbles rising to the surface. Marketing Made Clear

    An In-Depth Guide to Multivariate Segmentation

  • A woman with curly hair, wearing a yellow jumper, sits at a desk working on marketing segments on her laptop in a bright, modern room with plants and warm lighting. Marketing Made Clear

    The Ultimate Guide to Boosting Your Marketing with SEO

  • A man in glasses stands in front of a colourful, illustrated brain with icons. Inset shows a person with a dog, labelled “BONUS.” Text reads: “Yaz Porritt Yorkshire Pooches Therapies.”. Marketing Made Clear

    How to Find Your Content Sweet Spot: Insights from Yaz Porritt of Yorkshire Pooches Therapies

  • Why Understanding the History of Marketing is Key to Shaping Its Future

  • A cheerful young girl with blonde hair, wearing a yellow dress, sits at a rustic wooden table mixing batter in a bowl. Sunlight streams through a window, illuminating a cosy kitchen filled with baking ingredients and utensils. Marketing Made Clear

    Understanding The STP Process Through Goldilocks

  • A colourful, abstract collage of various digital screens and electronic devices highlights the dynamic world of marketing targeting, with computers, tablets, and phones arranged against a dark background with vibrant reds, blues, and yellows. Marketing Made Clear

    Writing a Marketing Positioning Statement

  • A gold dart, symbolising precise marketing targeting, is perfectly centred in the bullseye of a red and white target painted on worn, distressed wood with black and yellow patches. Marketing Made Clear

    Mastering Marketing Targeting

  • A layered, artistic image of five young adults’ faces—both in profile and front view—blends together with warm, textured overlays and subtle segmentation, creating an abstract, introspective effect. Marketing Made Clear

    Types of Marketing Segmentation

  • A colourful, abstract collage of various digital screens and electronic devices highlights the dynamic world of marketing targeting, with computers, tablets, and phones arranged against a dark background with vibrant reds, blues, and yellows. Marketing Made Clear

    Media Selection in Marketing Targeting

  • A young person with short, messy dark hair and wide blue eyes looks surprised. They wear a brown checked shirt and stand against a plain light background, as if reacting to unexpected segments in a marketing presentation. Marketing Made Clear

    Why I Find The “Segment of One” Concept Misleading

  • A man in glasses and a white shirt stands in front of a colourful illustrated brain with icons. Next to him is a circular photo of another man in a studio, with text: “BONUS Mike Hanson Pod People Productions.”. Marketing Made Clear

    Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers

  • A group of young adults celebrate at a festive party, smiling and raising drinks whilst holding sparklers. They wear sparkling headbands, and warm lights create a joyful, lively atmosphere. Marketing Made Clear

    New Year’s Eve: An Opportunity for Marketers

  • A vibrant, colourful painting of Sydney at night, with fireworks lighting up the sky above the city skyline and Sydney Opera House, reflecting in the water below. Boats float on the illuminated harbour. Marketing Made Clear

    The History and Origins of Celebrating New Year’s Eve

  • A smiling teenager in a Santa hat and red coat holds a mobile phone, standing outdoors at night with falling snow and festive lights blurred in the background. Marketing Made Clear

    The Modern Marketing Opportunity of Christmas

  • Father Christmas in a red suit and white beard is smiling whilst drinking from a glass Coca-Cola bottle, with festive lights and a decorated Christmas tree blurred in the background. Marketing Made Clear

    Globalisation of Christmas

  • A snowy, festive village at night with decorated timber houses, glowing lanterns, and a large Christmas tree topped with a star. Snow falls gently, creating a warm, magical holiday atmosphere. Marketing Made Clear

    The Victorian Influence on Christmas

  • Podcast: BONUS – Happy Christmas

  • A snowy, festive village at night with decorated timber houses, glowing lanterns, and a large Christmas tree topped with a star. Snow falls gently, creating a warm, magical holiday atmosphere. Marketing Made Clear

    Christmas in Medieval Europe: The Evolution of Festive Traditions

  • A nativity scene shows Mary and Joseph with baby Jesus in a manger, surrounded by shepherds, wise men, animals, and angels under a bright starry night sky with a radiant star above the stable. Marketing Made Clear

    The Religious Origins of Christmas: The Birth of Christmas in Christianity

  • A crowd gathers outdoors on a snowy evening, holding lit torches. People wear winter clothes and hats, and festive lights illuminate the scene, creating a warm and lively atmosphere amidst snow-covered trees and buildings. Marketing Made Clear

    The Origins of Christmas: Pre-Christian and Pagan Roots

  • A man wearing a wide-brimmed cowboy hat and a buttoned shirt smokes a cigarette, partially obscured by swirling smoke and shadows. The image has a sepia tone and a dramatic, gritty atmosphere. Marketing Made Clear

    The Power of Emotional Targeting in Marketing

  • Podcast: EP9 – Marketing Christmas

  • Three musicians with long hair perform on stage, surrounded by dramatic smoke and shadows, capturing the dark and intense atmosphere typical of Norwegian black metal—a scene that highlights segmentation by subculture within heavy music. Marketing Made Clear

    Norwegian Black Metal: Segmenting The Subculture

  • A man in glasses and a white shirt stands in front of a colourful illustrated brain. Next to him is a photo of a woman with a dog on a sofa, a “BONUS” label, and the text: “Anna Webb A Dog’s Life.”. Marketing Made Clear

    A Deep Dive into Marketing, Media, and Dogs with Anna Webb

  • A man in a suit and glasses reads a document in a dimly lit archive or library, surrounded by tall shelves filled with neatly organised file boxes and folders. Marketing Made Clear

    Defining Segmentation, Targeting, and Positioning in Marketing

  • Southampton’s Forgotten Role in the Pilgrims’ Journey

  • How Marketers Can Win Over Value-Driven Consumers

  • Elevate Your Podcast with Audio Audit

  • A variety of colourful capsules and tablets float in mid-air against a dark, blurred background, with light reflecting off the surfaces of the pills and small droplets suspended among them. Marketing Made Clear

    Navigating Prescription Drug Marketing Restrictions in the UK: A Guide for Marketers

  • A man in a suit points directly at a red and white target with an arrow in the bullseye, looking focused and determined—a perfect symbol of marketing precision against a dark background. Marketing Made Clear

    The Power of Marketing Positioning

  • Two men in suits stand in front of large, cylindrical server stacks, engaged in conversation, with one holding a laptop. The background is a bold red and orange gradient, creating a dramatic, futuristic atmosphere. Marketing Made Clear

    Understanding Market Segmentation

  • A man in glasses and a white shirt stands with crossed arms in front of a colourful illustrated brain. Next to him is a podcast logo and text: BONUS Ray Hunt In That Number. Marketing Made Clear

    A Deep Dive into Podcasting with Ray Hunt from In That Number

  • A man in a suit and tie stands on a football pitch, smiling and holding a rectangular award. The stadium seats and spectators are visible in the background. Marketing Made Clear

    Why Nigel Adkins is So Well Loved at Southampton FC

  • A whole roasted turkey with crispy, golden-brown skin sits on a white plate garnished with fresh rosemary sprigs, ready to be served on a wooden table. Marketing Made Clear

    Modern Thanksgiving: A Cornucopia of Traditions

  • The Founding of Thanksgiving in the USA: From Colonies to Country

  • A turkey wearing glasses, a hat, a bow tie, and a checked jacket stands outdoors in an autumn setting with orange leaves in the background. Marketing Made Clear

    Understanding Thanksgiving: A UK Perspective

  • Podcast: EP8 – What is Thanksgiving?

  • An older man with glasses and a dark suit stands in front of a colourful, abstract painting of a face wearing glasses that resembles him, with warm tones of red, orange, and yellow dominating the background. Marketing Made Clear

    Developing a Marketing Mix Strategy: Kotler’s Stages of Implementation and Control

  • A soldier with a rifle crouches on a rooftop at dusk, aiming near a large, glowing pink doughnut sign with sprinkles. The scene combines military and whimsical elements in a dimly lit urban setting. Marketing Made Clear

    The Two Sub-Steps of Marketing Positioning Explained

  • A colourful silhouette illustration of a group of children and two adults standing in a row, holding hands. The figures transition from warm orange to cool blue tones across a white background. Marketing Made Clear

    The Two Sub-Stages of Marketing Targeting

  • A diverse group of seven people of different ages and ethnicities stand side by side, facing the camera with neutral expressions, against a dark background. Marketing Made Clear

    The Two Sub-Stages of Marketing Segmentation:

  • A man with glasses and a beard, wearing a mustard yellow jumper, sits at a desk looking up thoughtfully at papers and sticky notes hanging above him in a cluttered office. Marketing Made Clear

    The First Step in Segmentation, Targeting, and Positioning: Research

  • Shoppers walk along a busy city street, many carrying large shopping bags. People wear winter coats, and shop windows are decorated, suggesting a holiday shopping season. The atmosphere is lively and bustling. Marketing Made Clear

    Top 10 Tips for Marketers Planning a Black Friday Campaign

  • Colourful shopping bags sit outside a shop window on a city street at night, with festive holiday lights and blurred decorations creating a warm, inviting atmosphere in the background. Marketing Made Clear

    The History of Black Friday: A Deep Dive for Marketers

  • Podcast: EP7 – The STP Framework – Segmentation, Targeting and Positioning

  • A person wearing headphones and speaking into a microphone streams at a computer, surrounded by colourful pound signs, suggesting online earning or gaming in a vibrant, neon-lit room. Marketing Made Clear

    Publishing and Promoting Your Podcast: From Free Tools to Full Investment

  • Illustration of a man with a beard wearing headphones and speaking into a microphone whilst using a computer, with pound signs floating around him and a coffee cup nearby, suggesting online earning or streaming. Marketing Made Clear

    How Do You Monetise Podcasting?

  • A person wearing headphones sits at a desk with dual monitors and a keyboard, creating music in a home studio filled with plants, illuminated by warm, colourful lighting from a large window. Marketing Made Clear

    Podcasting by Numbers: 500 Million Listeners Can’t Be Wrong

  • A man wearing glasses and a black polo neck speaks into a microphone on a dark stage, gesturing with his hands whilst giving a presentation. Marketing Made Clear

    The History of Podcasting, So Far: From iPods to World Domination

  • Three golden firework bursts shoot upwards and explode in the night sky, creating symmetrical, palm-like patterns against a black background. Marketing Made Clear

    Guy Fawkes Night: Unpacking Marketing Opportunities for Brands

  • A person in a hooded jacket stands at night, silhouetted against bright, sparkling fireworks. Streetlights and haze from the smoke fill the background, creating a dramatic and moody atmosphere. Marketing Made Clear

    The Controversies Surrounding Fireworks Night

  • A Guy Fawkes mask with hollow eyes is engulfed in bright, dramatic flames, creating an intense and mysterious atmosphere against a dark background. Marketing Made Clear

    The Cultural Significance of V for Vendetta and the Guy Fawkes Mask

  • A detailed, vintage-style sketch of a man with long curly hair, a wide-brimmed hat, a curled moustache, and a pointed beard, wearing period clothing and gazing intently forward. Marketing Made Clear

    The Explosive Legacy of Guy Fawkes Night: A Deep Dive into History and Tradition

  • A home music studio with two computer monitors displaying audio editing software, synthesisers, mixing equipment, speakers, and dim ambient lighting, creating a creative workspace for music production. Marketing Made Clear

    The Best Podcast Software and the Rise of AI in Podcasting

  • Podcast: EP6 – Guy Fawkes Night – Remember, remember the 5th of November – Bonfires and Fireworks

  • A carved jack-o’-lantern glows with a candle inside, sitting on fallen leaves in a dark, misty forest. The pumpkin has a wide, toothy grin and triangular eyes, creating a spooky Hallowe’en atmosphere. Marketing Made Clear

    The Origins and Cultural Evolution of Halloween: A Deep Dive

  • Awesome Halloween Campaign: Burger King’s “Scary Clown Night”

  • Three glowing jack-o’-lanterns with carved faces sit on a wooden surface surrounded by autumn leaves, with spooky bats flying above, set against a dark, misty forest backdrop. Marketing Made Clear

    7 Essential Themes to Elevate Your Halloween Marketing Campaign

  • A group of seven people, dressed in dark, gothic clothing, stand together against a plain white background. They have serious expressions and include both adults and children, with one child holding a headless doll and another holding a furry creature. Marketing Made Clear

    Why I Love The Addams Family Films of the 90s

  • A group of football players in blue, red, and green kits sprint forward on a brightly lit stadium pitch, with a cheering crowd in the background and rain sprinkling onto the grass. Marketing Made Clear

    EA Sports Scores an Own Goal: How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing

  • A close-up of a microphone on a stand outdoors, with warm sunlight and blurred trees in the background, creating a golden, inviting atmosphere. Marketing Made Clear

    What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me)

  • A person sits cross-legged by a calm lake at sunrise, facing Mount Fuji. Autumn trees frame the scene, and mist rises from the water, reflecting the golden light and mountain. Marketing Made Clear

    Discovering Ikigai: A Path to Purpose and Fulfilment

  • Two women pose side by side; one wears white angel wings and a white outfit, while the other wears red horns, a red leather outfit, and holds a black stick, standing against a wooden background. Marketing Made Clear

    Haters and Heroes of Marketing: A Look into the Debate Around Being a Marketer

  • A red sign with the word CANCELLED is displayed at a railway station platform, with blurry figures of people and a train visible in the background. Marketing Made Clear

    Banned Tales of Advertising: Ads That You Don’t See Anymore

  • A cheeseburger with lettuce, tomato, cheese, ketchup, and a sesame seed bun is surrounded by flames and smoke, creating a dramatic and fiery atmosphere. Marketing Made Clear

    The Great British Fast Food Crackdown: Adverts Under Attack

  • Podcast: EP5 – Halloween, The Haunting History of Halloween – for Marketers

  • Five football players in red and white striped jerseys stand confidently on a pitch under dramatic stadium lights, with mist and a glowing red aura in the background. Marketing Made Clear

    Breaking Down the Madness: Why Football Clubs Launch New Kits Every Year (And Why It’s Completely Bonkers)

  • A footballer in an orange shirt kicks a football on a grassy pitch with dirt flying, in a sunlit stadium filled with spectators. Marketing Made Clear

    The Annual FC Madness: How Repackaging the Same Game Every Year Is a Marketing Gold Mine

  • A man wearing a wide-brimmed cowboy hat and leather jacket stares intently at the camera, with a lit cigarette in his mouth and smoke swirling around his face against a dark background. Marketing Made Clear

    The Evolution of Cigarette Marketing in the UK: A Marketer’s Perspective

  • A cold, amber beer bottle sits on a wooden table in a cosy sunlit room, with an open window overlooking a city at sunset. Dew droplets cover the bottle, and soft light enhances the inviting, relaxed atmosphere. Marketing Made Clear

    The Ever-Evolving Spirit of Alcohol Marketing in the UK: A Marketer’s Challenge

  • A confident man in a red suit stands in a casino, surrounded by floating red dice and poker chips, with blue and purple lighting creating a dramatic, energetic atmosphere. Marketing Made Clear

    The Debate Around Gambling Marketing: A Double-Edged Sword

  • A nighttime cityscape of a canal lined with historic buildings, warmly lit windows, and glowing street lamps reflecting on the water. Trees and empty benches line the cobbled path beside the canal. Marketing Made Clear

    Exploring the Marketing of Legal Brothels: A Look at the USA and Amsterdam

  • Big Ben clock tower rises in the background, framed by tall green cannabis plants under a blue sky with white clouds. Marketing Made Clear

    Is the UK Ready to Go Green? The Hazy Future of Cannabis Legalisation and Marketing

  • A blonde woman in a black crop top and denim shorts sits on a black motorbike in front of a weathered blue wooden wall, looking towards the camera with a serious expression. Marketing Made Clear

    Does Sex Really Sell? Let’s Unbutton the Truth!

  • Two happy dogs stand in the aisle of a brightly lit supermarket, surrounded by shelves filled with various food products and jars, with sunlight streaming in from a window at the back. Marketing Made Clear

    Embrace the Shift to Natural Dog Foods or Face Extinction: A Lesson for Highly Processed Dog Food Manufacturers from Market History

  • The Napster logo featuring a stylised white cat face with green eyes and blue headphones, above the word napster in grey lowercase letters. Marketing Made Clear

    The Rise and Fall of Napster: A Marketing Perspective on the Missed Opportunity for Digital Music

  • Two men in suits place wads of cash into an overflowing briefcase against a dark, dramatic background, creating a sense of secrecy and wealth. Marketing Made Clear

    The Climate Change “Debate”: How Oil Giants Finance Anti-Climate Campaigns to Protect Their Bottom Line

  • A close-up of a sparkling diamond solitaire ring with a silver band, set against a blurred background of blue and white lights, creating an elegant and luxurious effect. Marketing Made Clear

    The Sparkling Deception: How De Beers Convinced the World to Spend a Fortune on Engagement Rings

  • Rows of textured oval cereal pieces are arranged on four pastel backgrounds: pink, orange, yellow, and blue. Each row matches the background colour, creating a visually striking, colour-coordinated pattern. Marketing Made Clear

    The Truth Behind the Kellogg’s Marketing Lie: Is Breakfast Really the Most Important Meal of the Day?

  • Podcast: BONUS: Personal Update: Ribbing You: Recovering from Surgery, Strong Drugs, and Returning to Work Life

  • An older man in a suit sits at a desk, looking up as numerous papers with notes and sketches float in the air above him, suggesting chaos or overwhelm in an office setting. Marketing Made Clear

    What the Censuswide “Voice of the CMO” Report Means for Marketers

  • Peloton’s “The Gift That Gives Back” Campaign: A Journey into the Past, or Just Tone-Deaf Marketing?

  • A woman with long hair and a concerned expression stands with arms folded in front of a blurred McDonald’s sign inside a brightly lit restaurant. Marketing Made Clear

    McDonald’s “I’d Hit It” Campaign: The Double Cheeseburger Disaster

  • A group of people stand facing a large, vintage red Coca-Cola mural. The mural features the classic white Coca-Cola script logo, and the people appear to be admiring or observing the artwork. Marketing Made Clear

    New Coke: A Deliciously Disastrous Debacle or Secret Marketing Genius?

  • A young woman with blonde hair and wide eyes holds a chicken burger with lettuce and tomato close to her mouth, appearing surprised or excited, in a modern, softly lit café setting. Marketing Made Clear

    KFC “Mouthfull” Advert: Finger Lickin’ Bad or Just a Bit of Fun?

  • A man with wide eyes and an open mouth sits on a sofa next to a small, brown dog. Both appear surprised or shocked, mirroring each other's expressions in a cosy living room setting. Marketing Made Clear

    The “Wrigley’s Xcite Dog Breath” Ad: A Howl of Car Crash Marketing or Just a Breath of Fresh Air?

  • A brass horn is pictured below bold gold text that reads, HAVE YOU GOT THE POT NOODLE HORN? on a black background. Marketing Made Clear

    The Pot Noodle Horn: A Case Study in Not-So-Car Crash Marketing

  • A young woman with long dark hair smiles joyfully in a crowd at an outdoor protest or rally, holding signs and banners, with people and colourful placards visible in the background. Marketing Made Clear

    Pepsi’s Kendall Jenner Ad: A Masterclass in Car Crash Marketing

  • A painting of a smiling woman gently cradling a baby in her arms. The woman looks lovingly at the infant, and both are surrounded by soft, blue and light-coloured brushstrokes in the background. Marketing Made Clear

    Nestlé’s Breast Milk Scandal: A Car Crash of Corporate Greed and Deception

  • A group of men in dark suits sit around a large wooden table in a formal, dimly lit room, with portraits hanging on the walls and papers spread out before them, suggesting a serious meeting or discussion. Marketing Made Clear

    Operation Berkshire: Big Tobacco’s Deceitful Dance with Death – A Case Study in Car Crash Marketing

  • A car emits exhaust fumes from its tailpipe on a city street at dusk, with rear lights glowing and other vehicles visible in the blurred background. Marketing Made Clear

    Dieselgate: A Case Study in Car Crash Marketing

  • A stern-faced man in a cowboy hat stares intently, with furrowed brows and pursed lips. The image is in black and white, giving it a classic, old Western feel. Marketing Made Clear

    The Hatred of Hype: A Hilarious (but True) History of Marketing’s Most Notable Haters

  • An older woman with short white hair wearing a bright orange long-sleeved top stands against a plain background. She has her arms folded and is frowning, looking directly at the camera with a displeased expression. Marketing Made Clear

    Marketing Practices People Hate (and How to Avoid Them Like the Plague)

  • A person sits at a desk facing a computer screen filled with digital documents, while more papers and notes float around, suggesting multitasking or information overload in a modern workplace. Marketing Made Clear

    Click Here to Be Annoyed: The Ad Formats We Love to Hate

  • Data Protection for Marketers: Balancing the Art of Engagement with Privacy Concerns

  • A woman with long hair, wearing a vest and denim shorts, stands facing four closed doors in blue, yellow, pink, and teal on a stone building, appearing to contemplate her choice. Marketing Made Clear

    Understanding Consumer Perceived Risks: A Guide for Buyers and Marketers

  • A brown and white dog with long ears lies on a blue sofa, gazing up with large, soulful eyes. Its head rests on its paw, creating a calm and gentle expression. Marketing Made Clear

    Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food Industry

  • A smiling female newsreader stands in a TV studio with a camera, a large fire in the background, and her image displayed on a monitor, creating a dramatic news scene. Marketing Made Clear

    Top 5 Times TV Has Gone Wrong on Live Selling Channels

  • Why People Hate “Hard Selling” and “Pressure Selling” in Marketing and Advertising: Insights for Marketers

  • People toss oranges and pears in the air in front of a large vintage hoarding featuring a smiling woman holding a bowl of oranges, set against an urban background with buildings and a partly cloudy sky. Marketing Made Clear

    The Importance of Advert Quality: Why Attention to Detail is Crucial

  • A person dressed as a ninja in black attire holds a sword and looks intently at the camera, with a wooden background behind them. Marketing Made Clear

    The Power of Entertainment in Advertising: A Lesson from Snickers

  • A tough-looking man in a leather jacket holds a colourful make-up palette, frowning sceptically. The scene is set indoors with a dim, rugged background. Marketing Made Clear

    Relevance in Advertising: Why Targeting Matters More Than Ever

  • A busy city square at night with crowds of people and numerous brightly lit billboards, many displaying images of hamsters and mice. The wet pavement reflects the colourful neon lights. Marketing Made Clear

    The Annoyance of Advertising Repetitiveness: Striking the Right Balance

  • A vintage television displays a large YouTube play button on its screen, set in a dimly lit room with a modern tech atmosphere. Marketing Made Clear

    The Evolution of YouTube: From Humble Beginnings to a Global Media Giant

  • A man with glasses and a beard, wearing a red and yellow hoodie, sits on a sofa watching a football match on a large TV in a dimly lit room. Marketing Made Clear

    Sports TV Adverts in the USA vs. the UK: How Much Is Too Much?

  • UK Football Teams Score Big with Diverse Sponsorship Deals

  • Podcast: BONUS: Personal Update: A Personal Update: My Hospital Experience and Recovery Journey

  • A vintage advertisement shows a clock with Bulova Watch Time inside the outline of the United States, with the text AMERICA RUNS ON BULOVA TIME beneath it. Marketing Made Clear

    The Dawn of Television Advertising: “America Runs on Bulova Time”

  • Navigating the Complexities of Marketing and Internal Issues: Strategies for Success

  • Why Do People in a Company Hate Their Marketing Colleagues?

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    How to Change Your Marketing Strategy

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    What Does a Marketing Strategy Actually Look Like?

  • Podcast: BONUS: Personal Update: Taking a Health Break from the Podcast

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    What Elements Should a Marketing Strategy Cover?

  • A man in glasses stands in front of a colourful, illustrated brain with icons. Inset shows a person with a dog, labelled “BONUS.” Text reads: “Yaz Porritt Yorkshire Pooches Therapies.”. Marketing Made Clear

    Podcast: BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Who Creates a Company’s Marketing Strategy?

  • A man in glasses and a white shirt stands in front of a colourful illustrated brain with icons. Next to him is a circular photo of another man in a studio, with text: “BONUS Mike Hanson Pod People Productions.”. Marketing Made Clear

    Podcast: BONUS: Starting a Podcast! Mike Hanson from Pod People Productions

  • A man in glasses and a white shirt stands in front of a colourful illustrated brain. A circular inset shows another man labelled “Damian Moore Audio Audit” with a red “BONUS” banner above. Marketing Made Clear

    Podcast: BONUS: Starting a Podcast! Damian Moore from Audio Audit

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Key Learnings from Philip Kotler’s Marketing Insights from A-Z

  • A man in glasses and a white shirt stands in front of a colourful illustrated brain. Next to him is a photo of a woman with a dog on a sofa, a “BONUS” label, and the text: “Anna Webb A Dog’s Life.”. Marketing Made Clear

    Podcast: BONUS: Anna Webb from A Dog’s Life Podcast and the BBC: Advice for New Podcasters

  • A man in glasses and a white shirt stands with crossed arms in front of a colourful illustrated brain. Next to him is a podcast logo and text: BONUS Ray Hunt In That Number. Marketing Made Clear

    Podcast: BONUS: Ray Hunt of In That Number: Advice for New Podcasters

  • A man with glasses and folded arms stands in front of a colourful, illustrated brain filled with icons. To the right is a black-and-white photo of a woman labelled BONUS Esther Logue on a red banner. Marketing Made Clear

    Podcast: BONUS: Esther Logue of Paleo Ridge Advice for New Podcasters

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Tips for Creating a Value Proposition and Strategy

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Value Propositions: Four Brands That Redefined Their Industries

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    The Importance of a Strong Marketing Value Proposition

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Understanding Marketing Objectives: A Strategic Guide

  • Podcast: EP4: Starting a Podcast! Finding Your Voice with Podcasting: Advice for New Podcasters

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Supply Chain with Chris Jones

  • Four people in vintage attire hold up signs displaying the words: Strengths, Weaknesses, Opportunities, and Threats, representing the SWOT analysis framework, against a patterned wallpaper background. Marketing Made Clear

    How Marketers Can Use a SWOT Analysis

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Marketing Strategy vs. Marketing Plan

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Porters Three Generic Competitive Strategies

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    What is a Marketing Strategy?

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Marketing Strategy vs. Marketing Tactics

  • Podcast: EP3: Why Do People Hate Marketers?

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Navigating the Competitive Landscape: The Role of Strategic Marketing

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Understanding Marketing Strategy: Definitions and Insights

  • A man in glasses and a white shirt stands with arms folded in front of a dark background with colourful doodles forming a brain shape. The text marketing STRATEGY is displayed beside him. Marketing Made Clear

    Moving from Chaos to Structure: The Importance of Marketing Strategy

  • A lively market scene with cobbled streets, colourful awnings, and stalls selling fruit and goods. A person with an oversized head stands in the centre, wearing a cloak and spectacles, surrounded by shoppers. Marketing Made Clear

    Why is Marketing Called Marketing?

  • How Do You Know if Marketing Has Worked? Measuring Marketing Effectiveness

  • Is Marketing Evil?

  • A man in a white shirt sits in front of a dark background with colourful, creative doodles forming a brain shape above his head. Next to him, text reads what is MARKETING? in bold blue and white letters. Marketing Made Clear

    What’s the Difference Between Marketing Thought and Marketing Practice?

  • A man in a white shirt sits in front of a dark background with colourful, creative doodles forming a brain shape above his head. Next to him, text reads what is MARKETING? in bold blue and white letters. Marketing Made Clear

    Who Invented Marketing?

  • A man in a white shirt sits in front of a dark background with colourful, creative doodles forming a brain shape above his head. Next to him, text reads what is MARKETING? in bold blue and white letters. Marketing Made Clear

    Exploring Career Paths in Marketing

  • Podcast: EP2: Marketing Strategy

  • A man in a white shirt sits in front of a dark background with colourful, creative doodles forming a brain shape above his head. Next to him, text reads what is MARKETING? in bold blue and white letters. Marketing Made Clear

    What is Marketing from an Academic Perspective? Should I go to University?

  • A man in glasses and a white shirt sits in front of a colourful, illustrated brain filled with icons, next to the text trends: MARKETING JOBS on a grey background. Marketing Made Clear

    Trends: Marketing Jobs in the UK

  • A man in a white shirt sits in front of a dark background with colourful, creative doodles forming a brain shape above his head. Next to him, text reads what is MARKETING? in bold blue and white letters. Marketing Made Clear

    Understanding Marketing: A Marketers Perspective

  • A man in a white shirt sits in front of a dark background with colourful, creative doodles forming a brain shape above his head. Next to him, text reads what is MARKETING? in bold blue and white letters. Marketing Made Clear

    What is Marketing?

  • Podcast: EP1: What is Marketing and How to Become a Marketer

  • Podcast: What is Marketing Made Clear? And Who is Will Green?

  • Logo for In That Number Podcast featuring a football with headphones, a microphone with sound waves, two scarves, and a banner with the podcast name, set against red and white vertical stripes. Marketing Made Clear

    Podcast Appearance: In That Number: End of Season Awards

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Sharon Daly and the History of Paleo Ridge

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – How Much to Feed Your Dog

  • Logo for In That Number Podcast featuring a football with headphones, a microphone with sound waves, two scarves, and a banner with the podcast name, set against red and white vertical stripes. Marketing Made Clear

    Podcast Appearance: In That Number: James Beattie Special

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Tyler Daly and the History of Paleo Ridge

  • A promotional graphic for Paleo Ridge’s Crufts Special 2024, featuring headshots of Esther Logue and Will Green on a green background with event details and a dog silhouette. Marketing Made Clear

    Podcast Appearance: Crufts Special – Sunday with Will, Esther, Kolade, Rachel Bean, Stef’s Pet Food Pantry, Gill, Jess, Esther, Kayleigh, Sharon and Tyler – The Paleo Podcast – The Home of Raw Dog Food

  • A promotional graphic for Paleo Ridge’s Crufts Special 2024, featuring headshots of Esther Logue and Will Green on a green background with event details and a dog silhouette. Marketing Made Clear

    Crufts Special – Saturday with Kolade Bolorunduro, Hounds with Hannah, What’s In Half an Inch, Edition Dog and Service Dogs UK – The Paleo Podcast – The Home of Raw Dog Food

  • A promotional graphic for Paleo Ridge’s Crufts Special 2024, featuring headshots of Esther Logue and Will Green on a green background with event details and a dog silhouette. Marketing Made Clear

    Podcast Appearance: Crufts Special – The Paleo Podcast – Friday with Toby Rose, Joe Flanagan and Tails We Win

  • A promotional graphic for Paleo Ridge’s Crufts Special 2024, featuring headshots of Esther Logue and Will Green on a green background with event details and a dog silhouette. Marketing Made Clear

    Podcast Appearance: Crufts Special – The Paleo Podcast – Thursday with Summer Clark, Anna Webb and Yaz Porritt

  • A promotional graphic for Paleo Ridge’s Crufts Special 2024, featuring headshots of Esther Logue and Will Green on a green background with event details and a dog silhouette. Marketing Made Clear

    Podcast Appearance: Crufts Special – The Paleo Podcast – Wednesday with Gill Synnuck

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – Paleo Plus

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – Switching to Raw Dog Food

  • A promotional banner for the Paleo Podcast by Paleo Ridge, featuring hosts Esther Logue and Will Green, with their photos at the bottom. The text invites listeners to explore raw dog food trends and insights. Marketing Made Clear

    Podcast Appearance: The Paleo Podcast – Introduction

  • A person stands on rocky terrain, gazing at a large floating island shaped like a question mark—its red trees and clouds inspiring questions about unexplored segments, all beneath a bright blue sky and distant mountains. Marketing Made Clear

    FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing

  • Eight colourful Paleo Plus raw dog food packages are displayed against a dark background, each featuring vibrant illustrations of ingredients such as meat, vegetables, and fruits on black labels. Marketing Made Clear

    Paleo Ridge Unveils Exciting Rebrand for Premium Raw Dog Food Range Paleo Plus

  • Logo for In That Number Podcast featuring a football with headphones, a microphone with sound waves, two scarves, and a banner with the podcast name, set against red and white vertical stripes. Marketing Made Clear

    Podcast Appearance: In That Number: Southampton FC vs. Watford

  • Geometric platinum award icon above bold text: Platinum Trusted Service Award 2024. Below is the feefo logo with two yellow infinity symbols as os. The background is white. Marketing Made Clear

    Paleo Ridge Receives Trusted Service Award Five Years in a Row

  • Logo for In That Number Podcast featuring a football with headphones, a microphone with sound waves, two scarves, and a banner with the podcast name, set against red and white vertical stripes. Marketing Made Clear

    Podcast Appearance: In That Number: Southampton FC vs. Swansea City AFC

  • Paleo Ridge Named in List of the World’s Top 200 Ethical Companies

  • Colourful, stylised digital illustration of various marketing and media devices—cameras, headphones, keyboards, screens, and play buttons—arranged on a dark background in a flat, modern design. Marketing Made Clear

    Media Selection in Marketing Positioning

  • A golden retriever puppy sits on top of a gold-coloured bar graph with upward-trending lines, symbolising growth or success, on a white background. Marketing Made Clear

    The Growth of Raw Dog Food and Associated Markets

  • Two photos show a Raw Feeding Veterinary Society (RFVS) stand at an event, with people interacting, smiling, and posing in front of banners that promote species-appropriate nutrition for optimal animal health. Marketing Made Clear

    Podcast Appearance: A Dog’s Life Podcast: London Vet Week

  • A festive display with black and gold striped party hats, ornaments, a snowflake, and a gift box, centred around a limited edition Turkey Cranberry Christmas pet food packaging. Marketing Made Clear

    Paleo Ridge Unveil Brand New Christmas Product Ahead of the Festive Season

  • The Psychology of Owning a Dog: Dogs as an Extension of Ourselves

  • Blog: Gig Diaries from Ministry of Sound Tours, 2008

  • Sample: Website Brief for Recycled-Papers.co.uk

  • Essay: Could Paper Be Key In The Fight Against Climate Change?

  • Video Appearance: Paleo Ridge Spend the Day With Tails We Win

  • Paleo Ridge is Now Available at Pets at Home.

  • A man with glasses and a short beard smiles at the camera whilst standing in front of a Sainsbury's supermarket. The store sign and entrance are visible in the background. Marketing Made Clear

    Sainsbury’s Partner with Paleo Ridge, the UK’s Leading Raw Dog Food Brand

  • A hand holding a pen draws a digital circuit board with interconnected lines and nodes on a transparent screen, highlighting the letters AI at the centre, symbolising artificial intelligence technology. Marketing Made Clear

    Article: What is AI? An Article Written by AI!

  • Podcast Appearance: A Dog’s Life Podcast: Sustainability Featuring Will Green

  • Paleo Ridge Establishes New Executive Leadership Team to Drive Growth

  • Paleo Ridge Secures Funding To Support Expansion

  • The Environmental Impact of Pet Ownership

  • Podcast Appearance: A Dogs Life with Anna Webb – Paleo Ridge

  • News Archive: Arjowiggins Graphic UK Helping to Conserve Great Crested Newts

  • A woman in a short, white, long-sleeved dress holds a white bunny mask and wand. Sparkling effects surround her. The text reads “PLAYBOY” and “housexy.” A gold label highlights “THE SOUNDS OF PLAYBOY.”. Marketing Made Clear

    Sample: Competitor Website Evaluation

  • A close-up of a woman's face with wavy brown hair and glossy lips, alongside a blue label reading Sounds of Summer and a white “housexy” logo with an angel graphic at the bottom right. Marketing Made Clear

    Sample: Questionnaire used for Clubbers at Ministry of Sound

  • Close-up of a blonde woman with green eyes and parted lips. In the lower left corner, there is a green box with text about Housexy 10, a dance music compilation. The Housexy logo is in the bottom right corner. Marketing Made Clear

    Sample: Conclusions/Recommendations of Project 1: Housexy – Ministry of Sound Research Project

  • Close-up of a woman with long, straight brown hair and green eyes, looking directly at the camera. There is a soft red light on her face and the word housexy with a winged heart logo in the lower right corner. Marketing Made Clear

    Sample: Consultancy Proposal for Housexy – Ministry of Sound Brand

  • News Archive: 20 Things You Didn’t Know About Recycled Paper

  • VIDEO SERIES: Innovation and Sustainability – Sustainable Printing with HP and Cocoon

  • News Archive: Print’s role in the marketing mix

  • The Endless Possibilities of Digital Print

  • News Archive: Arjowiggins Graphic Continues Commitment to Local Conservation

  • BLOG: Drupa 2016

  • BLOG: Matt Powell of Mud

  • News Archive: Arjowiggins Graphic Team Helps Conserve Great Crested Newts

  • News Archive: Arjowiggins Graphic Scoops WebAward

  • News Archive: Article featured in Creative Bloq 17th March 2015

  • News Archive: Paper can speak volumes

  • News Archive: Arjowiggins Graphic Launches New Look Website

  • News Archive: Local Arjowiggins Graphic team helps restore Chineham Woodland

  • Guinness World Record Attempt

  • News Archive: Arjowiggins Graphic & Antalis Attempt Guinness World Record™