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From Maslow to The Sims: How a Psychology Theory Became a Game Mechanic

Check out all my marketing content below:

  • From Maslow to The Sims: How a Psychology Theory Became a Game Mechanic

  • Nigel Adkins at 61 – The Leader Who Made Belief Scalable

  • Video: Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert

  • What I Learned From… Watching a Company Collapse Around Me

  • International Women’s Day: What Marketers Should Really Be Talking About

  • World Book Day: The 5 Most Influential Marketing Books of All Time

  • Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy

  • The Slow Burn Effect in Marketing: When Momentum Builds – Or Reputation Unravels

  • What I Learned From… Growing Up With Dyslexia

  • What I Learned From… Learning Musical Instruments… And What it Taught Me About Becoming a Better Marketer

  • What I Learned From… Commuting – and How to Turn ‘Dead Time’ into Useful Work

  • World Spay Day, Dogs and the Marketing of “Responsible Ownership”: Propaganda or Pragmatism?

  • Steve Jobs at 70: What Marketers Can Still Learn From Apple’s Master Storyteller

  • Sir Ken Robinson, Creativity and Why Marketers Should Care More Than They Think

  • AI and Automation in Marketing: Superpower, Threat, or Just Another Tool?

  • The Customer Isn’t Always Right: 5 Times the Public Got It Completely Wrong (Plus 5 Honourable Mentions)

  • Narcissism in Pet Ownership: When Love Meets Luxury (and Everyone Has to See It)

  • What I Learned From… Working In Paris: What A British Marketer Learned Inside A French Paper Giant

  • Year of the Horse: What This Zodiac Sign Teaches Marketers About Momentum, Freedom, and Brands That Refuse to Stand Still

  • Chinese New Year: The World’s Biggest Annual “Brand Reset” (and What Marketers Can Learn From It)

  • Anti-Valentine’s Day Marketing: How Brands Win by Not Trying Too Hard

  • Tesco Clubcard and the Psychology of Loyalty Cards: Why Points Feel Like Progress (and Why We Can’t Leave Them Behind)

  • UK National Apprenticeship Week: A Straight-Talking Guide for Businesses Hiring Apprentices

  • UK National Apprenticeship Week: How to Get an Apprenticeship Without a Perfect CV

  • UK National Apprenticeship Week: Marketing Apprenticeships and the Brands Doing Them Properly

  • UK National Apprenticeship Week: Why Apprenticeships Still Matter in a Skills-Obsessed World

  • MBA vs CIM for Marketers: Which One Is Better for Your Career?

  • Crocs: How an Ugly Shoe Became a Marketing Masterclass

  • Gap’s 2010 Logo Redesign: Timeline, Backlash, and Aftermath

  • When Communications Become the Story: Rasmus Ankersen, Sports Republic and the Southampton Fan Fallout

  • Jacob Rees-Mogg, Misinformation and the Performance of Power

  • Why Is David Beckham So Marketable?

  • The Skills Every Marketer Needs in 2026: The Non-Negotiable Skills Marketers Must Develop

  • Decision Paralysis: Why Too Much Choice Is Costing Brands Conversions

  • Telemarketing Explained: An Honest Introduction for Modern Marketers

  • An Introduction to Agile Methodology for Marketers

  • Sam Allardyce and His Management Style: What Marketers Can Learn From Football’s Most Pragmatic Operator

  • What I Learned From… Growing Up as a Dual National: What It Taught Me About Identity and Marketing

  • Burns Night: How Robert Burns Became Scotland’s Greatest Brand Ambassador

  • An Introduction to Scrum Marketing: How Brands like Spotify, IBM and ING Use Agile Thinking to Fix Slow, Bloated Marketing

  • Setting Career Goals in Marketing (Without Losing the Plot)

  • What I Learned From… Growing Up Loud: My Years in Rock and Metal Bands

  • Blue Monday: How Brands Use Emotion to Connect With Consumers (and Why It Works)

  • How Tropicana’s Packaging Changed the Game – and What Marketers Can Learn from Its High-Profile Missteps

  • A Comprehensive Guide to GEO, AIO and How They Differ from Traditional SEO

  • What I Learned From… Playing in Orchestras and Brass Bands

  • New Year’s Eve in New York City: Times Square, the Ball Drop, and the World’s Countdown

  • Walk Your Dog Month: Why January Is the Perfect Time to Reset Your Mind, Body, and Marketing Strategy

  • How To Get Into Marketing With No Experience

  • New Year’s Eve in Samoa: Where the World’s Celebrations Begin

  • What I Learned From… Working on a Cattle Station in Remote Western Australia

  • Dry January, 0% Alcohol, and the Rise of the ‘Alibi Brand’: How Drinks Companies Found a Legal Loophole in Sobriety Season

  • New Year’s Eve in Kuala Lumpur: Skyscrapers, Fireworks, and a Multicultural Celebration

  • New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions

  • 10 Emerging Marketing Roles for 2026 and Beyond

  • What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy

  • New Year’s Eve in Sydney, Australia: Fireworks, Harbour Views, and a Global Icon

  • Marketing Year in Review 2025: How the Industry Shifted, Adapted and Occasionally Panicked – A Marketer’s Look Back

  • Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made

  • Why Is It Called Boxing Day? The Real History Behind Britain’s Most Misunderstood Holiday

  • Christmas in Beirut: A Festival of Lights, Faith, and Resilience

  • Christmas in Athens: Faith, Folklore, and Festive Lights

  • Christmas in Bethlehem: Faith, Festivals, and a City at the Heart of the Story

  • Christmas in Japan: Lights, Love, and Fried Chicken

  • Rage Against The Machine vs The X Factor: The Christmas Chart Rebellion Marketers Should Study

  • Marketing Salaries 2020–2030: What the Data Tells Us About a Decade of Change

  • Celebrating Christmas in Australia: Sun, Surf, and Santa in Shorts

  • The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour

  • 8 Controversies Surrounding Christmas

  • Why History Is Unlikely to Be Kind to Donald Trump: Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era

  • 10 Myths About Christmas

  • My Top 5 Christmas Marketing Campaigns

  • Do Marketing Salaries Keep Up With Inflation? A Data-Led Look at 20 Years of Pay, Pressure and Perception

  • When Spin Meets Reality: Political, Wartime and Social Justice Propaganda Failures

  • When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality

  • What I Learned From… Making Bass Guitars

  • “Woke”: How a Word Changed Meaning – and Why You Should Care

  • Conspicuous Consumption: Why We Buy to Be Seen (and What Marketers Need to Know)

  • Domino’s vs Pizza Hut: The Pizza Wars That Re-Shaped the UK Takeaway Market

  • The Top Paying Marketing Roles for 2026 (UK) and How the Big Money has Shifted in 20 Years

  • When Corporate Spin Backfires: From Pepsi’s Protest Fiasco to Dieselgate

  • Electroencephalography (EEG) in Marketing: How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour

  • The Opportunities for Automation in Marketing: Smarter Workflows, Better Personalisation, and More Time for Actual Strategic Thinking

  • How To Choose A Marketing Agency: A Practical Guide For Marketers

  • What is Stakeholder Management?

  • The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy

  • Lessons from Past Cost-of-Living Crises – What Marketers Can Learn

  • Marketing Job Titles Explained: From Interns to CMOs

  • Black Friday 2025: What Marketers Need to Know

  • Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable

  • The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour

  • Lionel Messi vs Cristiano Ronaldo: The Marketing Heavyweights Behind Football’s Greatest Rivalry

  • Reefer Madness, D.A.R.E. and the Video Nasties: Marketing Lessons from Propaganda Fails

  • The Marketing Career Ladder: How to Build a Meaningful Path in Marketing

  • More Lessons from the Locker‑Room: What Marketers Can Borrow from Elite Sport

  • Hard vs Soft Bounces in Email Marketing: What They Mean (and Why You Should Care)

  • When Marketing Blames Sales (and Sales Blames Marketing): Fixing the Broken Lead Pipeline

  • The Manager Market: Leaks, Rumours and Reality: A Deep Dive into the Strange World of Modern Football Speculation

  • WTF is a MOFU? Why Marketing’s Acronym Addiction Needs an Intervention

  • What is Programmatic Marketing? How The Economist, Netflix and Paddy Power Built Audiences Through Automation

  • The Korean Wave: From Gangnam Style to Squid Game and K-Pop Demon Hunters

  • Happy Birthday Gary Vaynerchuk: The Loudest Voice in Modern Marketing

  • Managing Stress in the Workplace: Practical Advice for Today’s Tougher Times

  • Does Free Marketing Exist? Exploring Zero-Budget Marketing Strategies

  • Controversies Around Thanksgiving

  • Thanksgiving in Marketing: Strategies for Success

  • The Death of MTV: How Music Television Faded to Black (and Why It Might Rise Again)

  • Why the Best Adverts Appeal to Both System One and System Two Thinking

  • The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns

  • Guy Fawkes: The Man, the Myth, and the Marketing of a Martyr

  • The Persuaders: The Top 5 Most Famous Uses of Propaganda

  • Preparing for Black Friday and Cyber Monday: Lessons from Amazon, ASOS, Apple and Gymshark

  • What’s the Average UK Marketing Salary in 2025? By Role, Region, and Trends

  • Día de los Muertos: How Brands Celebrate the Day of the Dead (Without Losing Their Souls)

  • Halloween in Tokyo, Japan: From Cosplay Crossings to Pumpkin KitKats

  • Halloween in Transylvania, Romania: Dracula’s Homeland or Clever Tourism?

  • Halloween in Mexico City, Mexico: Between Pumpkins and Marigolds

  • What Marketers Can Learn from Cognitive Behaviour Theory

  • Can Marketing Qualify for R&D Tax Relief? When Marketing Counts as R&D

  • An Introduction to Research and Development: Lessons from Dyson, Tesla and Coca-Cola

  • Public Relations vs Propaganda: A Historical Perspective for Marketers

  • An Introduction to PR: How Dove and KFC Got It Right (and Pepsi and United Airlines Didn’t)

  • The Psychology of Persuasion: How Amazon, Colgate, Innocent and John Lewis Influence Us

  • Frightening the Competition: The Dark Art of Fear-Based Marketing

  • The Nobel Peace Prize: When the Merchant of Death Became the Patron Saint of Peace

  • Psychology, Research, and Marketing: How to Turn What People Say into What Brands Should Do

  • How to Start a Shopify Site: A Beginner’s Guide – Get Selling like Gymshark and Heinz

  • An Introduction to Supply Chain: Why Marketers Should Care

  • What Marketers Can Learn from George Orwell’s Homage to Catalonia

  • An Introduction to KPIs: Making Performance Meaningful

  • 20 Years On: Roadrunner United – The All-Star Sessions Revisited

  • World Mental Health Day: How Brands are Responding to a Global Movement

  • What Part of the Brain Does Marketing Really Affect? A Modern, Practical Guide for Marketers

  • Neuromarketing in Action: What Cheetos, Campbell’s, Hyundai and PayPal Can Teach Us

  • How to Sell on TikTok: A Marketer’s Guide

  • An Introduction to Direct Marketing: Lessons from Dell, American Express, and Boden

  • Black-Owned Brands That Changed the Game: Black History Month

  • Celebrating Black Marketers Who Changed the Industry

  • Black History Month: What Marketers Need to Know

  • Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?

  • Subliminal Marketing and the Freudian Id: Appealing to Primal Desires

  • Marketing On Meta: A Practical Guide To Facebook And Instagram In 2025

  • Maslow’s Forgotten Sixth Level: Self-Transcendence And What It Means For Marketers

  • Marketing In Russia: What Works, What Changed, And How To Adapt

  • Studying a BSc or BA in Marketing in the UK: what it teaches you, how it lifts your career, and what you’ll need to get in

  • A Study Guide to George Orwell’s Homage to Catalonia

  • What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda

  • Introduction To Sales For Marketers

  • Adverts, Abs, and the Pendulum Problem: How Beauty Marketing Went Bonkers

  • B. F. Skinner, Operant Conditioning, and What Marketers Can Learn

  • The Do’s and Don’ts of Marketing to Gen Z

  • Apple vs Samsung: Frenemies, lawsuits and legendary marketing jabs

  • What Modern Marketers Can Learn from the Rules of Heraldry

  • Marketing in China Explained – Platforms, Policy and Practice

  • Airbus vs Boeing: A Marketing and Trade War at 35,000 Feet

  • Emergency Services Day: What Marketers Can Learn from Our Everyday Heroes

  • Flags, Hotels and Slogans: Propaganda and the New Nationalist Movement in the UK

  • The Business of Giving: What Marketers Can Learn from the International Day of Charity

  • How to Get Promoted in Marketing (Without Losing Your Soul)

  • A colourful, sketch-style illustration of two men in suits facing each other with raised fists, one on a blue background and the other on an orange background, suggesting a confrontational or competitive stance. Marketing Made Clear

    Biden vs Trump: A Deep Dive into the 2020 and 2024 US Presidential Campaign Marketing Strategies

  • A graphic showing a purple Amazon parcel facing a brown FedEx parcel with “vs” in bold red letters between them, symbolising competition between Amazon and FedEx. Marketing Made Clear

    The Marketing Battle: Amazon vs FedEx

  • Understanding Seasonal Consumer Behaviour: Insights from the UK and USA

  • Why Study an MBA? The Benefits for Marketers

  • From Ceaușescu’s Strays to Pandemic Puppies: An Anecdotal Journey Through Dogs and Culture

  • Crash of the Cymbal Titans: Zildjian vs. Sabian – A Family Feud Forged in Bronze

  • National Dog Day: A Marketer, a Bulldog, and a Call for Responsible Representation

  • A History of Dog Food: From Table Scraps to Kibble and the Rise of Raw

  • What is AWIN? A Clear Introduction to the Affiliate Marketing Platform

  • Marketing SaaS vs Physical Products: What Marketers Need to Know

  • Oasis Live ’25: The Marketing Behind the Biggest Britpop Reunion Ever

  • The Power of Storytelling in Marketing: Why Facts Don’t Always Sell, but Stories Do

  • Back to School Marketing: Nostalgia, Seasonality, and the Great Pencil Case Comeback

  • Remembering Animal Farm at 80: The Political Fable That Publishers Feared

  • Whispers, Wiggles and Wobbly Puddings: ASMR in Marketing and the Rise of Food Porn

  • Star Wars vs Star Trek: A Rivalry in Marketing and Pop Culture

  • Pop Culture: What Marketers Can Learn from Prosecco

  • An Introduction to Propaganda: Influence, Illusion and Information Wars

  • Marketing, Messaging and Misinformation: How Trump and Clinton Battled for America in 2016

  • International Cat Day: A Dog Person’s Guide to Tolerating It (Just About)

  • What Is Native Advertising? A Marketer’s Guide to the Ads That Blend In

  • Marketing Products vs. Services: What’s the Real Difference?

  • B2B vs. D2C/B2C Marketing: What’s the Real Difference?

  • East of Truth: The British and Dutch East India Companies Through the Lens of PR, Propaganda, and Perception

  • How Ultra-Processed Foods Took Over Our Bowls: A Shared Story of Humans and Dogs

  • Behind the Codes: How Voucher Companies Make Their Money

  • International Day of Friendship – What Marketers Can Learn from Real Relationships

  • Raw vs. Processed Dog Food: Why Marketers Should Pay Attention

  • “The Final Final Tour” – How Farewell Tours Became a Marketing Encore

  • The Problem of Eco-Friendly Products Why Good Intentions Aren’t Always Good Business

  • Salesforce: The Giant That’s Too Big to Embrace?

  • Ozzy Osbourne: My Personal Reflection on The Reinvention of Metal’s Ultimate Madman

  • Ozzy Osbourne: The Prince of Darkness and the Art of Marketing Mayhem

  • Netflix vs Blockbuster: A Tale of Disruption and Strategic Missteps

  • Remembering David Ogilvy: The Man Who Made Advertising Matter

  • How Petrol Station Pricing Works: The Murky Mechanics Behind the Forecourt

  • International Emoji Day: The Surprisingly Emotional History of Emojis

  • Southampton FC “Show Your Stripes” Campaign: A Masterclass in Fan Engagement

  • Neurodiversity in Marketing: Strengths, Examples and Initiatives

  • What Marketers Can Learn from the French Revolution’s Censorship Campaigns

  • Apple vs Nokia: A Marketing Showdown Across Eras

  • Seth Godin: The Birthday of a Marketing Icon (10th July)

  • What I Learned From… Eight Years in the Paper Industry – Lessons in Differentiation

  • Grow with Google: Free Marketing Training That’s Actually Worth Your Time

  • From Sacred Bean to Sweet Brand: The Marketing Evolution of Chocolate

  • How to Register Your Marketing Agency in the UK: A Comprehensive Guide

  • A Seamless Leap Forward: Launching Paleo Ridge’s New Shopify Website

  • HMV: The High Street Phoenix That Refused to Die

  • Why The Drum Awards Matter – And What Marketers Get from Winning Them

  • Nostalgia in Marketing: A Global Analysis of Successes, Failures and Psychology

  • World Social Media Day: A Brief, Bizarre, and Occasionally Brilliant History of Social Media

  • From Pick ’n’ Mix to Clicks: The Great British High Street Shake‑Up

  • Why HubSpot Academy is a Brilliant Place to Start Your Marketing Journey

  • Happy Birthday George Orwell

  • The Brexit Campaigns Through a Marketing Lens: A Post-Mortem

  • Turning 40: The Rebrand You Didn’t Ask For

  • What is HubSpot – and What is it Used For?

  • Dropshipping Demystified: A Marketer’s Guide to the Pros, Cons, and Success Stories

  • What is SEMrush – and What is it Used For?

  • The Importance of Choosing the Right Web Domain for Your Business

  • The Best, Worst, and Most Popular Father’s Day Gifts: A 2025 Snapshot

  • Father’s Day: A Brief History of Dad’s Day (and Why I Appreciate It More Now)

  • How to Market During the Summer Slump: Strategies That Actually Work

  • The Anchoring Effect in Marketing: How First Numbers Sway Consumer Behaviour

  • Bing Ads: The Hidden Gem Marketers Keep Overlooking

  • From Repression to Recognition: A Brief History of the Global LGBTQ+ Movement

  • Brands That Really Support the LGBTQ+ Movement

  • Rainbow-Washing: The Illusion of Pride in Corporate Marketing

  • Inclusive Marketing: Good Ethics, Smart Strategy

  • Pride Month: A Marketer’s Guide to Its History and Cultural Significance

  • What is White Labelling?

  • The WARC Awards 2025: Global Grand Prix Winners Unpacked

  • The Browser Wars: How Chrome Beat Firefox (For Now)

  • The Psychology of Colour in Branding: A Deep Dive

  • Celebrating the Godfather of Marketing: Philip Kotler Turns 94

  • How to Set Up Hosting for Your Website: A Marketer’s Guide That Won’t Send You to Sleep

  • Future-Proof or FOMO? What the Voice of the US CMO Means for Marketers in 2025

  • The Great British Chocolate Wars: Cadbury, Mars & Rowntree

  • Eurovision Voting: Power Blocs, Politics and Public Perception

  • The Marketing Power of Eurovision

  • Mental Health Awareness Week – Finding Balance Across Life’s Stages in the Marketing World

  • Mental Health Awareness Week – How Marketing Leaders Can Foster a Healthy Work Culture

  • Mental Health Awareness Week – How Marketers Can Manage Workload

  • Mental Health Awareness Week – Under Pressure: How Marketers Can Cope

  • Mental Health Awareness Week

  • Heuristics in Marketing: Why Your Brain Loves Shortcuts (and How Brands Use Them)

  • 20 Marketing Metrics Every Marketer Should Master

  • Adidas vs. Puma

  • Freud’s Psychology and Consumer Behaviour

  • Bank Holidays: A Short History of Long Weekends

  • Step-by-Step Guide to Setting Up a WordPress Website

  • An Introduction to Branding for Marketers

  • Advertising on Spotify

  • Nike vs Adidas

  • Responsible Pet Ownership Month

  • Easy-to-Set-Up Adverts for Marketers with Little Experience

  • Buyers in Conflict: The Role of Cognitive Dissonance in Marketing

  • St George’s Day: The Story Behind England’s Flag

  • Podcast: EP12 – The Psychology of Owning a Dog: Dogs As an Extension of Us

  • Earth Day: A Moment to Reflect on Marketing Sustainability

  • Video: The Psychology of Owning a Dog: Dogs As an Extension of Us

  • World Creativity and Innovation Day

  • The History of Easter: A Story of Tradition, Marketing, and Reinvention

  • Aldi vs Lidl vs UK Supermarkets: The Disruption of the British Grocery Market

  • The Hidden World of Easter Eggs: A Deep Dive into Pop Culture’s Best-Kept Secrets

  • The History and Marketing Evolution of Easter Eggs

  • How to Sell Advertising Space on a WordPress Website

  • What Marketers Can Learn from Daniel Kahneman

  • Introduction to Political Marketing

  • Oasis vs Blur: The Britpop Battle and the Marketing Lessons We Can Learn

  • World Health Day 2025

  • McDonald’s vs. Burger King: The Ultimate Fast-Food Rivalry

  • The Beatles vs The Rolling Stones: A Study in Branding, Subcultures, and Reinvention

  • The Pepsi vs. Coca-Cola Rivalry

  • The Best April Fools’ Day Pranks by Companies

  • Understanding AI and How It Sources Information

  • Marketing Mother’s Day

  • The History of Mother’s Day

  • The Marketing Genius of Sammy Hagar

  • Anthropology for Marketers

  • What Marketers Can Learn from Dictators

  • Podcast: EP11 – The History of Mother’s Day & How It Became a Marketing Phenomenon

  • Video: The History of Mother’s Day & How It Became a Marketing Phenomenon

  • The Basics of Economics for Marketers

  • Introduction to Sociology for Marketers

  • 20 Essential Digital Marketing Terms for the Modern Marketer

  • Key Financial Terms

  • An Introduction to Sigmund Freud: Psychoanalysis for Marketers

  • The Psychology Behind Consumer Decisions

  • How Having a Song Used in an Advert Can Affect a Band or Musician

  • Consumer Mysteries That Marketers Can’t Explain

  • The Most Hated Sales Tactics

  • Operations Management for Marketers

  • What Marketers Can Learn from Charles Darwin

  • Video: The Truth Behind the Kellogg’s Marketing Lie

  • Podcast: EP10 – The Truth Behind the Kellogg’s Marketing Lie

  • Virtue Signalling in Marketing

  • Basic Purchasing Principles for Marketers

  • 20 Advanced Marketing Terms for Professional Marketers

  • Marketing Management Fundamentals: A Guide

  • What Marketers Can Learn from George Orwell

  • HR for Marketers: Essential Concepts as You Move into Management

  • What Marketers Can Learn from Elite Sports

  • Stakeholder Management for Marketers: A Guide

  • Measuring Return on Investment (ROI) in Marketing

  • Is Elon Musk Misappropriating Twitter?

  • 20 More Marketing Terms Every Marketer Should Know

  • An Introduction to Email Marketing

  • An Introduction to Finance for Marketers

  • An Introduction to Social Media Marketing

  • An Introduction to Abraham Maslow: His Life, Theories, and Marketing Lessons

  • Opportunities for Marketers Around Valentine’s Day

  • The History of Valentine’s Day

  • Introduction to Content Marketing

  • 20 Marketing Terms Every Marketer Should Know

  • The History of SEO

  • Why Are So Many E-commerce Brands Choosing Shopify?

  • SEO Demystified

  • Welcome to the World of Dog Food

  • Introduction to Consumer Behaviour

  • The 7 P’s of Marketing

  • Advertising to Children

  • How to Design “Killer” Segments in Marketing

  • The Importance of Ethics in Marketing

  • Marketing Australia Day

  • AI Marketing Trends for 2025

  • Learning Marketing: Unlock Your Potential

  • Top 5 Emerging Marketing Roles for 2025

  • How Influencer Marketing Can Help Grow Your Brand

  • Marketing Like a Sniper: Precision Targeting

  • An In-Depth Guide to Multivariate Segmentation

  • The Ultimate Guide to Boosting Your Marketing with SEO

  • How to Find Your Content Sweet Spot: Insights from Yaz Porritt of Yorkshire Pooches Therapies

  • Why Understanding the History of Marketing is Key to Shaping Its Future

  • Understanding The STP Process Through Goldilocks

  • Writing a Marketing Positioning Statement

  • Mastering Marketing Targeting

  • Types of Marketing Segmentation

  • Media Selection in Marketing Targeting

  • Why I Find The “Segment of One” Concept Misleading

  • Mike Hanson’s Journey from Radio to Podcasting and the Lessons for Marketers

  • New Year’s Eve: An Opportunity for Marketers

  • The History and Origins of Celebrating New Year’s Eve

  • The Modern Marketing Opportunity of Christmas

  • Globalisation of Christmas

  • The Victorian Influence on Christmas

  • Podcast: BONUS – Happy Christmas

  • Christmas in Medieval Europe: The Evolution of Festive Traditions

  • The Religious Origins of Christmas: The Birth of Christmas in Christianity

  • The Origins of Christmas: Pre-Christian and Pagan Roots

  • The Power of Emotional Targeting in Marketing

  • Podcast: EP9 – Marketing Christmas

  • Norwegian Black Metal: Segmenting The Subculture

  • A Deep Dive into Marketing, Media, and Dogs with Anna Webb

  • Defining Segmentation, Targeting, and Positioning in Marketing

  • Southampton’s Forgotten Role in the Pilgrims’ Journey

  • How Marketers Can Win Over Value-Driven Consumers

  • Elevate Your Podcast with Audio Audit

  • Navigating Prescription Drug Marketing Restrictions in the UK: A Guide for Marketers

  • The Power of Marketing Positioning

  • Understanding Market Segmentation

  • A Deep Dive into Podcasting with Ray Hunt from In That Number

  • Why Nigel Adkins is So Well Loved at Southampton FC

  • Modern Thanksgiving: A Cornucopia of Traditions

  • The Founding of Thanksgiving in the USA: From Colonies to Country

  • Understanding Thanksgiving: A UK Perspective

  • Podcast: EP8 – What is Thanksgiving?

  • Developing a Marketing Mix Strategy: Kotler’s Stages of Implementation and Control

  • The Two Sub-Steps of Marketing Positioning Explained

  • The Two Sub-Stages of Marketing Targeting

  • The Two Sub-Stages of Marketing Segmentation:

  • The First Step in Segmentation, Targeting, and Positioning: Research

  • Top 10 Tips for Marketers Planning a Black Friday Campaign

  • The History of Black Friday: A Deep Dive for Marketers

  • Podcast: EP7 – The STP Framework – Segmentation, Targeting and Positioning

  • Publishing and Promoting Your Podcast: From Free Tools to Full Investment

  • How Do You Monetise Podcasting?

  • Podcasting by Numbers: 500 Million Listeners Can’t Be Wrong

  • The History of Podcasting, So Far: From iPods to World Domination

  • Guy Fawkes Night: Unpacking Marketing Opportunities for Brands

  • The Controversies Surrounding Fireworks Night

  • The Cultural Significance of V for Vendetta and the Guy Fawkes Mask

  • The Explosive Legacy of Guy Fawkes Night: A Deep Dive into History and Tradition

  • The Best Podcast Software and the Rise of AI in Podcasting

  • Podcast: EP6 – Guy Fawkes Night – Remember, remember the 5th of November – Bonfires and Fireworks

  • The Origins and Cultural Evolution of Halloween: A Deep Dive

  • Awesome Halloween Campaign: Burger King’s “Scary Clown Night”

  • 7 Essential Themes to Elevate Your Halloween Marketing Campaign

  • Why I Love The Addams Family Films of the 90s

  • EA Sports Scores an Own Goal: How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing

  • What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me)

  • Discovering Ikigai: A Path to Purpose and Fulfilment

  • Haters and Heroes of Marketing: A Look into the Debate Around Being a Marketer

  • Banned Tales of Advertising: Ads That You Don’t See Anymore

  • The Great British Fast Food Crackdown: Adverts Under Attack

  • Podcast: EP5 – Halloween, The Haunting History of Halloween – for Marketers

  • Breaking Down the Madness: Why Football Clubs Launch New Kits Every Year (And Why It’s Completely Bonkers)

  • The Annual FC Madness: How Repackaging the Same Game Every Year Is a Marketing Gold Mine

  • The Evolution of Cigarette Marketing in the UK: A Marketer’s Perspective

  • The Ever-Evolving Spirit of Alcohol Marketing in the UK: A Marketer’s Challenge

  • The Debate Around Gambling Marketing: A Double-Edged Sword

  • Exploring the Marketing of Legal Brothels: A Look at the USA and Amsterdam

  • Is the UK Ready to Go Green? The Hazy Future of Cannabis Legalisation and Marketing

  • Does Sex Really Sell? Let’s Unbutton the Truth!

  • Embrace the Shift to Natural Dog Foods or Face Extinction: A Lesson for Highly Processed Dog Food Manufacturers from Market History

  • The Rise and Fall of Napster: A Marketing Perspective on the Missed Opportunity for Digital Music

  • The Climate Change “Debate”: How Oil Giants Finance Anti-Climate Campaigns to Protect Their Bottom Line

  • The Sparkling Deception: How De Beers Convinced the World to Spend a Fortune on Engagement Rings

  • The Truth Behind the Kellogg’s Marketing Lie: Is Breakfast Really the Most Important Meal of the Day?

  • Podcast: BONUS: Personal Update: Ribbing You: Recovering from Surgery, Strong Drugs, and Returning to Work Life

  • What the Censuswide “Voice of the CMO” Report Means for Marketers

  • Peloton’s “The Gift That Gives Back” Campaign: A Journey into the Past, or Just Tone-Deaf Marketing?

  • McDonald’s “I’d Hit It” Campaign: The Double Cheeseburger Disaster

  • New Coke: A Deliciously Disastrous Debacle or Secret Marketing Genius?

  • KFC “Mouthfull” Advert: Finger Lickin’ Bad or Just a Bit of Fun?

  • The “Wrigley’s Xcite Dog Breath” Ad: A Howl of Car Crash Marketing or Just a Breath of Fresh Air?

  • The Pot Noodle Horn: A Case Study in Not-So-Car Crash Marketing

  • Pepsi’s Kendall Jenner Ad: A Masterclass in Car Crash Marketing

  • Nestlé’s Breast Milk Scandal: A Car Crash of Corporate Greed and Deception

  • Operation Berkshire: Big Tobacco’s Deceitful Dance with Death – A Case Study in Car Crash Marketing

  • Dieselgate: A Case Study in Car Crash Marketing

  • The Hatred of Hype: A Hilarious (but True) History of Marketing’s Most Notable Haters

  • Marketing Practices People Hate (and How to Avoid Them Like the Plague)

  • Click Here to Be Annoyed: The Ad Formats We Love to Hate

  • Data Protection for Marketers: Balancing the Art of Engagement with Privacy Concerns

  • Understanding Consumer Perceived Risks: A Guide for Buyers and Marketers

  • Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food Industry

  • Top 5 Times TV Has Gone Wrong on Live Selling Channels

  • Why People Hate “Hard Selling” and “Pressure Selling” in Marketing and Advertising: Insights for Marketers

  • The Importance of Advert Quality: Why Attention to Detail is Crucial

  • The Power of Entertainment in Advertising: A Lesson from Snickers

  • Relevance in Advertising: Why Targeting Matters More Than Ever

  • The Annoyance of Advertising Repetitiveness: Striking the Right Balance

  • The Evolution of YouTube: From Humble Beginnings to a Global Media Giant

  • Sports TV Adverts in the USA vs. the UK: How Much Is Too Much?

  • UK Football Teams Score Big with Diverse Sponsorship Deals

  • Podcast: BONUS: Personal Update: A Personal Update: My Hospital Experience and Recovery Journey

  • The Dawn of Television Advertising: “America Runs on Bulova Time”

  • Navigating the Complexities of Marketing and Internal Issues: Strategies for Success

  • Why Do People in a Company Hate Their Marketing Colleagues?

  • How to Change Your Marketing Strategy

  • What Does a Marketing Strategy Actually Look Like?

  • Podcast: BONUS: Personal Update: Taking a Health Break from the Podcast

  • What Elements Should a Marketing Strategy Cover?

  • Podcast: BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies

  • Who Creates a Company’s Marketing Strategy?

  • Podcast: BONUS: Starting a Podcast! Mike Hanson from Pod People Productions

  • Podcast: BONUS: Starting a Podcast! Damian Moore from Audio Audit

  • Key Learnings from Philip Kotler’s Marketing Insights from A-Z

  • Podcast: BONUS: Anna Webb from A Dog’s Life Podcast and the BBC: Advice for New Podcasters

  • Podcast: BONUS: Ray Hunt of In That Number: Advice for New Podcasters

  • Podcast: BONUS: Esther Logue of Paleo Ridge Advice for New Podcasters

  • Tips for Creating a Value Proposition and Strategy

  • Value Propositions: Four Brands That Redefined Their Industries

  • The Importance of a Strong Marketing Value Proposition

  • Understanding Marketing Objectives: A Strategic Guide

  • Podcast: EP4: Starting a Podcast! Finding Your Voice with Podcasting: Advice for New Podcasters

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Supply Chain with Chris Jones

  • How Marketers Can Use a SWOT Analysis

  • Marketing Strategy vs. Marketing Plan

  • Porters Three Generic Competitive Strategies

  • What is a Marketing Strategy?

  • Marketing Strategy vs. Marketing Tactics

  • Podcast: EP3: Why Do People Hate Marketers?

  • Navigating the Competitive Landscape: The Role of Strategic Marketing

  • Understanding Marketing Strategy: Definitions and Insights

  • Moving from Chaos to Structure: The Importance of Marketing Strategy

  • Why is Marketing Called Marketing?

  • How Do You Know if Marketing Has Worked? Measuring Marketing Effectiveness

  • Is Marketing Evil?

  • What’s the Difference Between Marketing Thought and Marketing Practice?

  • Who Invented Marketing?

  • Exploring Career Paths in Marketing

  • Podcast: EP2: Marketing Strategy

  • What is Marketing from an Academic Perspective? Should I go to University?

  • Trends: Marketing Jobs in the UK

  • Understanding Marketing: A Marketers Perspective

  • What is Marketing?

  • Podcast: EP1: What is Marketing and How to Become a Marketer

  • Podcast: What is Marketing Made Clear? And Who is Will Green?

  • Podcast Appearance: In That Number: End of Season Awards

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Sharon Daly and the History of Paleo Ridge

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – How Much to Feed Your Dog

  • Podcast Appearance: In That Number: James Beattie Special

  • Podcast Appearance: The Paleo Podcast – The Home of Raw Dog Food – Tyler Daly and the History of Paleo Ridge

  • Podcast Appearance: Crufts Special – Sunday with Will, Esther, Kolade, Rachel Bean, Stef’s Pet Food Pantry, Gill, Jess, Esther, Kayleigh, Sharon and Tyler – The Paleo Podcast – The Home of Raw Dog Food

  • Crufts Special – Saturday with Kolade Bolorunduro, Hounds with Hannah, What’s In Half an Inch, Edition Dog and Service Dogs UK – The Paleo Podcast – The Home of Raw Dog Food

  • Podcast Appearance: Crufts Special – The Paleo Podcast – Friday with Toby Rose, Joe Flanagan and Tails We Win

  • Podcast Appearance: Crufts Special – The Paleo Podcast – Thursday with Summer Clark, Anna Webb and Yaz Porritt

  • Podcast Appearance: Crufts Special – The Paleo Podcast – Wednesday with Gill Synnuck

  • Podcast Appearance: The Paleo Podcast – Paleo Plus

  • Podcast Appearance: The Paleo Podcast – Switching to Raw Dog Food

  • Podcast Appearance: The Paleo Podcast – Introduction

  • FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing

  • Paleo Ridge Unveils Exciting Rebrand for Premium Raw Dog Food Range Paleo Plus

  • Podcast Appearance: In That Number: Southampton FC vs. Watford

  • Paleo Ridge Receives Trusted Service Award Five Years in a Row

  • Podcast Appearance: In That Number: Southampton FC vs. Swansea City AFC

  • Paleo Ridge Named in List of the World’s Top 200 Ethical Companies

  • Media Selection in Marketing Positioning

  • The Growth of Raw Dog Food and Associated Markets

  • Podcast Appearance: A Dog’s Life Podcast: London Vet Week

  • Paleo Ridge Unveil Brand New Christmas Product Ahead of the Festive Season

  • The Psychology of Owning a Dog: Dogs as an Extension of Ourselves

  • Blog: Gig Diaries from Ministry of Sound Tours, 2008

  • Sample: Website Brief for Recycled-Papers.co.uk

  • Essay: Could Paper Be Key In The Fight Against Climate Change?

  • Video Appearance: Paleo Ridge Spend the Day With Tails We Win

  • Paleo Ridge is Now Available at Pets at Home.

  • Sainsbury’s Partner with Paleo Ridge, the UK’s Leading Raw Dog Food Brand

  • Article: What is AI? An Article Written by AI!

  • Podcast Appearance: A Dog’s Life Podcast: Sustainability Featuring Will Green

  • Paleo Ridge Establishes New Executive Leadership Team to Drive Growth

  • Paleo Ridge Secures Funding To Support Expansion

  • The Environmental Impact of Pet Ownership

  • Podcast Appearance: A Dogs Life with Anna Webb – Paleo Ridge

  • News Archive: Arjowiggins Graphic UK Helping to Conserve Great Crested Newts

  • Sample: Competitor Website Evaluation

  • Sample: Questionnaire used for Clubbers at Ministry of Sound

  • Sample: Conclusions/Recommendations of Project 1: Housexy – Ministry of Sound Research Project

  • Sample: Consultancy Proposal for Housexy – Ministry of Sound Brand

  • News Archive: 20 Things You Didn’t Know About Recycled Paper

  • VIDEO SERIES: Innovation and Sustainability – Sustainable Printing with HP and Cocoon

  • News Archive: Print’s role in the marketing mix

  • The Endless Possibilities of Digital Print

  • News Archive: Arjowiggins Graphic Continues Commitment to Local Conservation

  • BLOG: Drupa 2016

  • BLOG: Matt Powell of Mud

  • News Archive: Arjowiggins Graphic Team Helps Conserve Great Crested Newts

  • News Archive: Arjowiggins Graphic Scoops WebAward

  • News Archive: Article featured in Creative Bloq 17th March 2015

  • News Archive: Paper can speak volumes

  • News Archive: Arjowiggins Graphic Launches New Look Website

  • News Archive: Local Arjowiggins Graphic team helps restore Chineham Woodland

  • Guinness World Record Attempt

  • News Archive: Arjowiggins Graphic & Antalis Attempt Guinness World Record™