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Marketing Resources

Articles, Essays and News

Content includes marketing topics “Made Clear”, demonstrating the fundamentals of various marketing concepts. Includes a regular blog that provides additional insights for readers.

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Marketing Podcast

Appearances & Episodes

Check out my podcast “Marketing Made Clear” as well as my various guest appearances. Marketing Made Clear is available on most streaming platforms, including Spotify, Apple and more!

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Marketing Tools

Free Calculators

Explore our free marketing tools, designed to help you measure essential metrics like ROI, CAC, and CLV. Simplify complex data, gain actionable insights, and optimise your marketing performance.

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Unlocking the Secrets to Modern Marketing

Welcome to Marketing Made Clear, a platform for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

With an expanding library of educational content developed by industry-leading expertise, you’ll be equipped with the skills and knowledge needed to embark on a successful career in marketing. Get started today and transform your career, one marketing lesson at a time.

The Marketing Made Clear Newsletter

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Marketing Essays, Articles and Blogs

  • Apple vs Nokia: A Marketing Showdown Across Eras

  • Seth Godin: The Birthday of a Marketing Icon (10th July)

  • What I Learned From… Eight Years in the Paper Industry – Lessons in Differentiation

  • Grow with Google: Free Marketing Training That’s Actually Worth Your Time

  • From Sacred Bean to Sweet Brand: The Marketing Evolution of Chocolate

  • How to Register Your Marketing Agency in the UK: A Comprehensive Guide

  • A Seamless Leap Forward: Launching Paleo Ridge’s New Shopify Website

  • HMV: The High Street Phoenix That Refused to Die

  • Why The Drum Awards Matter – And What Marketers Get from Winning Them

  • Nostalgia in Marketing: A Global Analysis of Successes, Failures and Psychology

  • World Social Media Day: A Brief, Bizarre, and Occasionally Brilliant History of Social Media

  • From Pick ’n’ Mix to Clicks: The Great British High Street Shake‑Up

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