Marketing Made Clear tools

Free Marketing Tools & Calculators

Turn marketing data into decisions. Our free calculators connect campaign performance, customer economics and profitability so you can understand not just what happened, but what it means commercially.

Free to use. No account required. Start with one of the three core calculators below, or jump to a focused calculator for a single metric.

Start here

Three calculators. One connected view of marketing performance.

Marketing metrics make more sense when they are viewed together. These three core tools move from the performance of campaigns, through the value of customers, to the profitability of the wider marketing operation.

01 · Campaigns

Campaign Performance Calculator

Analyse the full paid-media funnel from impressions and clicks through to leads, conversions, revenue, ROAS and contribution.

Includes: ROAS, break-even ROAS, CTR, CPC, CPM, CPL, CPA and conversion rates.

Analyse campaign performance →
02 · Customers

Customer Economics Calculator

Connect the cost of acquiring customers with what they are worth over time, how quickly CAC is recovered and what you can sustainably afford to spend.

Includes: CAC, revenue and contribution CLV, CLV:CAC, CAC payback and maximum sustainable CAC.

Understand customer economics →
03 · Profitability

Marketing Profitability Calculator

Move beyond revenue and efficiency metrics to understand contribution, break-even, marketing ROI and the revenue required to reach a profit target.

Includes: MER, marketing spend %, contribution, marketing ROI, break-even revenue and target-profit modelling.

Model marketing profitability →

Need one number? Use a focused calculator.

If you already know the metric you need, these individual calculators give you a quicker route. They are useful for a specific calculation; the three core calculators above are better when you want the wider context.

ROAS CalculatorCalculate return on ad spend.CAC CalculatorCalculate customer acquisition cost.CLV CalculatorEstimate customer lifetime value.MER CalculatorCalculate marketing efficiency ratio.ROI CalculatorCalculate return on investment.Break-even Revenue CalculatorEstimate the revenue required to cover marketing spend and optional fixed costs.CTR CalculatorCalculate click-through rate from impressions and clicks.CPC CalculatorCalculate average advertising cost per click.CPM CalculatorCalculate media cost per thousand impressions.CPL CalculatorCalculate advertising spend per lead generated.CPA CalculatorCalculate advertising spend per conversion or acquisition.Conversion Rate CalculatorCalculate the percentage of clicks that become conversions.CLV:CAC Ratio CalculatorCompare customer lifetime value with acquisition cost.Break-Even ROAS CalculatorEstimate the ROAS required to recover advertising spend at your contribution margin.

Which calculator should I use?

Trying to understand an advertising campaign? Start with Campaign Performance.

Trying to decide what a customer is worth or how much you can afford to pay to acquire one? Use Customer Economics.

Trying to connect marketing spend to margin, break-even or profit? Use Marketing Profitability.

More free marketing resources

Calculators are only part of the toolkit. Use these free resources when you need a definition, a planning framework or a practical template.

Marketing Terms GlossaryClear explanations of marketing terminology.SWOT Analysis TemplateMap strengths, weaknesses, opportunities and threats.Marketing Persona TemplateBuild a more useful picture of your target customer.Marketing FAQsAnswers to common marketing questions.

Marketing measurement without the metric soup

It is easy to end up with a dashboard full of numbers and still not know whether marketing is working. A strong CTR can sit alongside poor conversion. A healthy ROAS can still be below break-even. A low CAC means little if customers do not generate enough value to justify it.

That is why Marketing Made Clear’s core calculators are organised around three connected questions: Did the campaign perform? Are the customers worth acquiring? Is the marketing commercially sustainable?

Use the focused calculators when you need a quick answer. Use the core calculators when you need to understand the relationship between the numbers.