How Having a Song Used in an Advert Can Affect a Band or Musician A Blessing or a Curse? The relationship between music and advertising has always been a complex one. For some artists, having a song featured in a major advertising campaign can be a career-defining moment, bringing exposure to new audiences, driving up

Consumer Mysteries That Marketers Can't Explain The Strange Behaviours That Defy Logic Marketing is built on psychology, data, and strategy. We track consumer behaviour, analyse patterns, and optimise everything from pricing to placement. Yet, despite all the research, A/B testing, and endless reports, some consumer behaviours remain baffling.These are the mysteries that keep marketers up

The Most Hated Sales Tactics ... and Why They Backfire Sales and marketing are two sides of the same coin. A good marketing strategy makes sales easier, and good salesmanship reinforces brand trust. But when sales tactics feel pushy, deceptive, or downright annoying, they can do the opposite - driving customers away, damaging brand reputation,

The Fundamentals of Operations Management for Marketers Why Marketers Should Care About Operations Management Operations management might sound like something best left to supply chain, logistics, or manufacturing experts. However, for marketers, understanding the fundamentals of operations management is crucial for delivering successful campaigns, managing budgets, and ensuring that strategic goals align with an organisation’s

What Marketers Can Learn from Charles Darwin Adapting to Survive in a Changing Landscape Charles Darwin is best known for his revolutionary theory of evolution by natural selection, which transformed the way we understand life itself. While his work is deeply rooted in biology, the principles he outlined in On the Origin of Species (1859)

Virtue Signalling in Marketing A Hollow Strategy or Ethical Imperative? Firstly, I fully acknowledge that covering this topic means that I am treading dangerous ground - so it's important to understand my standpoint. I produce articles aimed at Marketers, or individuals that aspire to learn marketing - so it is highly likely that people reading

Basic Purchasing Principles for Marketers Understanding the Buyer's Perspective Purchasing isn't just a back-office function - it’s a critical element of business strategy that marketers must understand. Whether you’re working with procurement teams, negotiating contracts with agencies, or making purchasing decisions within your marketing department, mastering the fundamentals of purchasing can give you a serious

20 Advanced Marketing Terms for Professionals Boost Your Knowledge and Sharpen Your Strategy As we continue our series on marketing terms, following on from "20 Marketing Terms Every Marketer Should Know" and "20 More Marketing Terms Every Marketer Should Know" this instalment dives into advanced concepts every experienced marketer should know. These terms focus