Why Do Tastes Evolve? And Can You Be Too Far Ahead of Your Audience?
When Thought Becomes the Prompt: What Happens When the Interface Between Humans and AI Disappears?
Part Four · The Extended AI SelfWhen Thought Becomes the Prompt: What Happens When the Interface Between Humans and AI Disappears?Earlier in The Extended AI Self seriesPart One · AI as an Extension of SelfPart Two · The AI That Outlives YouPart Three · Who Owns Your Second Brain?There is currently something standing between
Who Owns Your Second Brain? What Happens When AI Becomes Part of Your Professional Capability?
Part Three · The Extended AI SelfWho Owns Your Second Brain? What Happens When AI Becomes Part of Your Professional Capability? The Extended AI Self series Part One AI as an Extension of Self Can generative AI become part of the system through which we think, communicate and make decisions? Part Two The AI
The AI That Outlives You: What Happens to Your Digital Self When You Die?
AI • Extended Self • Digital AfterlifeThe AI That Outlives You: What Happens to Your Digital Self When You Die?In 2013, Black Mirror imagined a woman talking to an AI recreation of her dead partner. It felt like disturbing science fiction. The unsettling possibility now is that future replicas may not need to be
AI as an Extension of Self: When Does Technology Stop Being a Tool and Start Becoming Part of Us?
Consumer behaviour • AI • Extended Self AI as an Extension of Self: When Does Technology Stop Being a Tool and Start Becoming Part of Us? Russell Belk argued that possessions can become part of who we are. Decades later, generative AI presents a stranger possibility: what happens when the thing we extend ourselves
Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?
Marketing Research Quantitative vs Qualitative Research Quantitative research gives marketers numbers. Qualitative research gives those numbers meaning. The useful question is not which method is better, but which type of evidence will help you make the decision in front of you. Quantitative Measure it. Qualitative Understand it. Experiment Test causality. Mixed Methods Join the