Will Green, Author at Marketing Made Clear

Guerrilla Marketing: How brands like IKEA, The Blair Witch Project, and Coca-Cola turned unconventional ideas into unforgettable marketing moments

Guerrilla Marketing: How brands like IKEA, The Blair Witch Project, and Coca-Cola turned unconventional ideas into unforgettable marketing moments

Guerrilla Marketing: When Creativity Outperforms Budget How brands like IKEA, The Blair Witch Project, and Coca-Cola turned unconventional ideas into unforgettable marketing moments There is a moment in every marketing meeting where someone suggests an idea that feels slightly uncomfortable. It is unconventional, difficult to measure, and doesn’t fit neatly into a media plan. That

Guerrilla Marketing: How brands like IKEA, The Blair Witch Project, and Coca-Cola turned unconventional ideas into unforgettable marketing momentsWill Green2026-04-15T15:02:13+00:00

Meat for Dogs Launches with a Simple Idea: Feed Meat

Meat for Dogs Launches with a Simple Idea: Feed Meat

Meat for Dogs Launches with a Simple Idea: Feed Meat Meat for Dogs - the no-nonsense raw dog food brand - has entered the dog food category with a message that cuts through the noise - and doesn’t ask for permission first: Feed meat. No trends. No over-engineering. No trying to reinvent what a dog

Meat for Dogs Launches with a Simple Idea: Feed MeatWill Green2026-04-14T16:03:52+00:00

The Fundamentals of Paid Advertising: How Brands Turn Budget into Attention, and Attention into Revenue

The Fundamentals of Paid Advertising: How Brands Turn Budget into Attention, and Attention into Revenue

The Fundamentals of Paid Advertising How Brands Turn Budget into Attention, and Attention into Revenue Paid advertising is often misunderstood as a blunt instrument - spend money, get results. If only it were that simple. In reality, paid ads sit at the intersection of psychology, data, creativity, and timing. Done well, they amplify growth. Done

The Fundamentals of Paid Advertising: How Brands Turn Budget into Attention, and Attention into RevenueWill Green2026-04-14T08:18:37+00:00

Adaptive Tactics Under Pressure and the Art of Improvisation

Adaptive Tactics Under Pressure and the Art of Improvisation

Adaptive Tactics Under Pressure and the Art of Improvisation When the match is running, the heat is on and your campaign isn’t going to pause - how to think, act and adapt like a championship team In sport they call it being “in the clutch” - the moment when the stadium hums, the seconds tick

Adaptive Tactics Under Pressure and the Art of ImprovisationWill Green2026-04-10T13:45:54+00:00

How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belonging

How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belonging

How to Define a Culture or Subculture From Heavy Metal to Norwegian Black Metal - understanding identity, resistance, and belonging What Is a Subculture (And Why It Matters) At its simplest, a subculture is a group within a wider society that develops its own values, norms, symbols, and behaviours, often in contrast to the mainstream.

How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belongingWill Green2026-04-13T15:54:12+00:00

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More The psychology, strategy, and brand examples behind marketing that spreads like wildfire Viral marketing is often treated like lightning in a bottle - unpredictable, uncontrollable, and largely down to luck. But that is only half the story. Behind most “overnight successes” are

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and MoreWill Green2026-04-10T12:44:40+00:00

National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug)

National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug)

National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug) When Emotion Drives Engagement - and Why the Best Marketing Understands the Dog, Not Just the Owner There are few things in life as universally agreed upon as this: dogs are brilliant.So it’s perhaps no surprise that a

National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug)Will Green2026-04-10T09:15:27+00:00

What Does a Marketing Plan Actually Look Like?

What Does a Marketing Plan Actually Look Like?

What Does a Marketing Plan Actually Look Like? Marketing plans are one of those things everyone talks about, but very few people ever see in full. In theory, they’re structured, strategic, and neatly documented. In reality, they often live somewhere between a PowerPoint presentation, a spreadsheet, and a collection of half-finished ideas discussed in

What Does a Marketing Plan Actually Look Like?Will Green2026-04-10T07:36:32+00:00

Why Dog Owners Feed Their Dogs Better Than Themselves? What Consumer Behaviour Reveals About Pet Food Marketing

Why Dog Owners Feed Their Dogs Better Than Themselves? What Consumer Behaviour Reveals About Pet Food Marketing

Why Dog Owners Feed Their Dogs Better Than Themselves What Consumer Behaviour Reveals About Pet Food Marketing There is a strange contradiction at the heart of modern consumer behaviour.We know ultra-processed food is not ideal for us. We know we should probably eat better. And yet, most of us still reach for convenience, habit, or

Why Dog Owners Feed Their Dogs Better Than Themselves? What Consumer Behaviour Reveals About Pet Food MarketingWill Green2026-04-08T08:58:49+00:00

The Role of Creativity in Marketing

The Role of Creativity in Marketing

The Role of Creativity in Marketing Why originality still matters in a world obsessed with optimisation Marketing, in its most reductive form, is often treated as a numbers game. Click-through rates, conversion funnels, customer acquisition costs - the dashboards are endless, and the temptation is to believe that if we simply optimise hard enough, success

The Role of Creativity in MarketingWill Green2026-04-07T16:25:34+00:00

About Will Green