Countercultures: Why Marketers Ignore Them at Their Peril Understanding the Movements That Challenge Society - and Often Change It Countercultures are fascinating because they often begin as outsiders rejecting mainstream ideas, only to see their beliefs, styles and behaviours eventually absorbed into the very culture they once opposed. Many of today's biggest brands owe
Reinventing Yourself: What Marketers Can Learn from Prince, Madonna and the Art of Starting Again Why Some People Stay Relevant While Others Become a Footnote One of the most fascinating questions in marketing is why some brands, businesses, and individuals remain relevant for decades while others disappear almost overnight. The answer is not always talent.
How to Define a Culture or Subculture From Heavy Metal to Norwegian Black Metal - understanding identity, resistance, and belonging What Is a Subculture (And Why It Matters) At its simplest, a subculture is a group within a wider society that develops its own values, norms, symbols, and behaviours, often in contrast to the mainstream.
What I Learned From... Surviving Toxic Workplaces And The Archetypes I’ve Met Along the Way For most of my career, I’ve been lucky. I’ve worked in supportive teams where camaraderie outweighs conflict, where challenges feel shared rather than imposed, and where leaders genuinely cared about development as much as results.Of course, even the healthiest workplaces
What I Learned From... Growing Up With Dyslexia How understanding my own learning style turned early academic struggles into creative, professional and educational strengths “Growing up with dyslexia” sounds a bit dramatic when you say it out loud. It has the ring of a medical condition you battle heroically, rather than something that simply exists
What I Learned From... Learning Musical Instruments... And What it Taught Me About Becoming a Better Marketer How practice, theory and a tuba shaped a career in modern marketing Learning a musical instrument as a child is one of the purest forms of structured education. It demands patience, discipline, coordination, listening skills, and a
What I Learned From... Commuting And How to Turn ‘Dead Time’ into Useful Work Notes from a Southampton marketer on audiobooks, dictation, dyslexia and making the most of the miles... Commuting is one of those things nobody really wants to do, but many of us have to in order to seize the right opportunities. I
What I Learned From... Working In Paris What A British Marketer Learned Inside A French Paper Giant I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I
Crocs: How an Ugly Shoe Became a Marketing Masterclass Why comfort, confidence and cultural timing matter more than conventional good taste There are very few products in modern consumer culture that people describe as objectively ugly while simultaneously queueing up to buy in multiple colours. Crocs are one of them. They look like something a
What I Learned From… Growing Up Loud: My Years in Rock and Metal Bands How playing in rock and metal bands shaped my musicianship, mindset and understanding of audience-building Before marketing entered my life, music came first. Long before I was talking about segmentation, positioning or audience demand, I was sitting behind drum kits, playing
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