What I Learned From... Playing in Orchestras and Brass Bands How Music Shaped My Confidence, Discipline and Resilience It’s fair to say I grew up in a fairly musical family. My mum is a cellist, her mum was a cellist, and several of my mum’s cousins are professional musicians in the classical and folk worlds.
Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made The psychology, storytelling, and genius behind Spotify’s annual data-driven phenomenon Every December, millions of people willingly advertise Spotify for free. Not because they’re paid, not because they’re influenced, but because Spotify Wrapped has become a cultural ritual. Wrapped is
Rage Against The Machine vs The X Factor: The Christmas Chart Rebellion Marketers Should Study How a Facebook group, a 17-year-old protest song and a very annoyed public rewrote the UK charts In December 2009, the UK did something deeply un-British: it complained loudly, publicly, and then actually did something about it. After four years
What I Learned From... Making Bass Guitars The Value of Transferable Skills I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I Learned From" (WILF) series, where
The Death of MTV How Music Television Faded to Black (and Why It Might Rise Again) Once upon a time, if you wanted to know what was cool, you didn’t scroll - you tuned in. You flicked to MTV, sat cross-legged on the carpet, and waited for the next video to roll. Madonna, Nirvana, Blur,
20 Years On: Roadrunner United - The All-Star Sessions Revisited In October 2005, Roadrunner Records – a powerhouse label in heavy music – marked its 25th anniversary by unleashing a truly unprecedented compilation album. Titled Roadrunner United: The All-Star Sessions, this project corralled dozens of artists from across the label’s roster into one monumental collaborative
Oasis Live '25 The Marketing Behind the Biggest Britpop Reunion Ever It finally happened. After years of public fallouts, cryptic tweets, and endless speculation, Oasis announced their reunion tour in 2025. Dubbed "Oasis Live '25", the comeback has become a landmark in live music and a case study in multi-layered, high-impact marketing. From ticketing controversies
"The Final Final Tour" How Farewell Tours Became a Marketing Encore Picture this: It’s a sweltering July evening, and I’m standing in Villa Park watching Ozzy Osbourne and the mighty Black Sabbath take to the stage one last time. Again. It’s billed as the “Back to the Beginning” concert – a poetic full-circle moment for
Ozzy Osbourne: The Reinvention of Metal's Ultimate Madman A Personal Tribute by a Long-Term Ozzy Fan – and Marketer Who Finally Got to Say Goodbye Yesterday, on 22nd July 2025, Ozzy Osbourne passed away. A metal pioneer. A Brummie icon. And for me – a lifelong fan who only just saw him perform live
Ozzy Osbourne The Prince of Darkness and the Art of Marketing Mayhem On 5th July 2025, I was lucky enough to witness Ozzy Osbourne's final live performance at the "Back to the Beginning" concert in Birmingham. Seeing the Prince of Darkness take to the stage one last time wasn't just a nostalgic thrill –
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