About Will Green

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So far Will Green has created 560 blog entries.

Nigel Adkins at 61 – The Leader Who Made Belief Scalable

Nigel Adkins at - The Leader Who Made Belief Scalable Why His Southampton Era Still Feels Different Birthdays are reflective things. They make you look backwards before you look forwards. And when it comes to Nigel Adkins, looking back at his time at Southampton FC still carries emotional weight - even years on. I’ve already

Nigel Adkins at 61 – The Leader Who Made Belief Scalable2026-03-04T15:53:39+00:00

Video: Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert

Video - Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert When crude humour meets clever marketing strategy Few adverts manage to be memorable, controversial, and strategically effective all at once. But the 2005 Pot Noodle

Video: Fast, Slow, Sold? Analysing the Infamous Pot Noodle “Horn” Advert2026-03-09T13:30:05+00:00

What I Learned From… Watching a Company Collapse Around Me

What I Learned From... Watching a Company Collapse Around Me Reflections from eight years at Arjowiggins Graphic and the reality of working inside a shrinking industry There is a particular kind of professional experience that doesn’t get talked about much. Not redundancy in isolation, not corporate restructuring, not even industry disruption in the abstract. I

What I Learned From… Watching a Company Collapse Around Me2026-03-02T16:45:22+00:00

International Women’s Day: What Marketers Should Really Be Talking About

International Women’s Day: What Marketers Should Really Be Talking About From suffrage to sponsorships - how brands can move beyond hashtags and into meaningful impact International Women’s Day (IWD) is celebrated annually on 8 March. Its roots lie in early 20th-century labour movements and suffrage campaigns. In 1910, activist Clara Zetkin proposed the idea of

International Women’s Day: What Marketers Should Really Be Talking About2026-03-04T10:48:25+00:00

World Book Day: The 5 Most Influential Marketing Books of All Time

World Book Day: The 5 Most Influential Marketing Books of All Time From Kotler to Sharp - the five books that shaped modern marketing thinking, influenced millions of practitioners, and still underpin the strategies we use today Every year on World Book Day, we’re encouraged to celebrate stories. As marketers, we should probably go

World Book Day: The 5 Most Influential Marketing Books of All Time2026-03-02T16:06:00+00:00

Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy

Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy Why the conversations customers have about you may matter more than your advertising There’s a long-held assumption in marketing that word of mouth (WOM) is one of the most powerful forms of promotion. That idea is hardly controversial. What is still often underestimated,

Customer Service and Word of Mouth: The Marketing Channel You Can’t Buy2026-02-27T17:58:40+00:00

The Slow Burn Effect in Marketing: When Momentum Builds – Or Reputation Unravels

The Slow Burn Effect in Marketing: When Momentum Builds - Or Reputation Unravels Why brand success (and brand damage) often build slowly before suddenly becoming impossible to ignore Marketing rarely behaves like a light switch. It is much closer to a dimmer; gradual, cumulative, sometimes frustratingly slow. Whether building a brand or damaging one,

The Slow Burn Effect in Marketing: When Momentum Builds – Or Reputation Unravels2026-02-27T14:14:48+00:00

What I Learned From… Growing Up With Dyslexia

What I Learned From... Growing Up With Dyslexia How understanding my own learning style turned early academic struggles into creative, professional and educational strengths “Growing up with dyslexia” sounds a bit dramatic when you say it out loud. It has the ring of a medical condition you battle heroically, rather than something that simply exists

What I Learned From… Growing Up With Dyslexia2026-02-24T10:09:02+00:00

What I Learned From… Learning Musical Instruments… And What it Taught Me About Becoming a Better Marketer

What I Learned From... Learning Musical Instruments... And What it Taught Me About Becoming a Better Marketer How practice, theory and a tuba shaped a career in modern marketing Learning a musical instrument as a child is one of the purest forms of structured education. It demands patience, discipline, coordination, listening skills, and a

What I Learned From… Learning Musical Instruments… And What it Taught Me About Becoming a Better Marketer2026-02-03T12:47:24+00:00

What I Learned From… Commuting – and How to Turn ‘Dead Time’ into Useful Work

What I Learned From... Commuting And How to Turn ‘Dead Time’ into Useful Work Notes from a Southampton marketer on audiobooks, dictation, dyslexia and making the most of the miles... Commuting is one of those things nobody really wants to do, but many of us have to in order to seize the right opportunities. I

What I Learned From… Commuting – and How to Turn ‘Dead Time’ into Useful Work2025-09-16T14:29:08+00:00