The Sound of Taste How Sonic Branding Shapes the Way We Experience Food Marketing is often described as a visual discipline; logos, colours, packaging, and advertising creative tend to dominate the conversation. But there is another sensory dimension that quietly influences how we experience brands - sound. In food marketing in particular, sound plays
What I Learned From... Surviving Toxic Workplaces And The Archetypes I’ve Met Along the Way For most of my career, I’ve been lucky. I’ve worked in supportive teams where camaraderie outweighs conflict, where challenges feel shared rather than imposed, and where leaders genuinely cared about development as much as results.Of course, even the healthiest workplaces
The Microsoft vs. Apple Rivalry The Tech Rivalry That Shaped the Modern Computer Industry Few rivalries in business history are as influential as the battle between Microsoft and Apple. What began as a collaboration between two young technology companies in the 1970s evolved into one of the most defining competitive relationships in modern business.
From Prison Food to Fine Dining The Curious Marketing Story of Lobster Lobster today is shorthand for indulgence. It sits confidently on restaurant menus alongside champagne and oysters, often priced high enough to make you glance twice before ordering. But historically, lobster occupied a very different position in the market. Believe it or not,
The Dark Arts of Marketing When Persuasion Becomes Manipulation Marketing has always walked a fine line between persuasion and manipulation. At its best, marketing helps people make informed decisions about products that improve their lives. At its worst, it nudges, tricks, and pressures consumers into behaviours they might never have chosen if they had been
The Marketability of Zlatan Ibrahimović How one footballer turned personality into a global marketing machine Few footballers in modern history have marketed themselves quite like Zlatan Ibrahimović. Over a career spanning more than two decades, Zlatan did not just score spectacular goals - he built a brand around confidence, swagger, and an almost mythological
St Patrick’s Day Marketing: How Irish Brands Turn a National Holiday into Global Gold What marketers can learn from Guinness and other iconic Irish brands Every year on 17th March, the world turns a little greener. Rivers are dyed, parades roll through city streets, and millions of pints of stout are poured. What began as
Are Care Homes Really Full of Horny Pensioners? Sex, stereotypes and what a ridiculous rumour reveals about how we misunderstand entire audiences Let’s begin with a sentence I never expected to type on a marketing platform: “Care homes are full of horny pensioners.” It’s the kind of line that gets repeated at dinner parties
Marketing Mother’s Day (Part 2) Why Mother’s Day Marketing Still Works – and How Brands Can Do It Better in 2026 Last year on Marketing Made Clear, I wrote about the fundamentals of Mother’s Day marketing – the trends, the emotional storytelling, and the tactics marketers use to drive sales during one of the biggest
From Maslow to The Sims: How a Psychology Theory Became a Game Mechanic Why a mid-20th century theory of human motivation quietly shaped one of the most successful video games ever made, and influenced popular culture far beyond academia. If you have ever played The Sims, you have unknowingly interacted with one of the most
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