World Spay Day, Dogs and the Marketing of “Responsible Ownership”: Propaganda or Pragmatism? Rethinking World Spay Day - where animal welfare, veterinary science and legacy messaging collide in a debate that’s far less clear-cut than the traditional advice suggests Yesterday was World Spay Day. Originally launched in the 1990s to tackle growing numbers of unwanted
Steve Jobs at 70: What Marketers Can Still Learn From Apple’s Master Storyteller Marketing lessons from the man who proved that great products need great narratives On 24 February, the marketing world has a useful excuse to revisit one of its most influential figures: Steve Jobs. While he is often labelled a tech visionary, that
World Creativity and Innovation Day Why Creativity and Innovation Are the Beating Heart of Marketing Creativity is one of those words that gets thrown around so often in marketing that it risks losing meaning. Every campaign is “creative”, every brainstorm promises “innovation”, and every brand claims to “think differently”. Yet few thinkers have challenged how
AI and Automation in Marketing: Superpower, Threat, or Just Another Tool? How artificial intelligence is reshaping marketing performance, productivity and professional relevance Artificial intelligence and marketing automation have moved from conference buzzwords to everyday working tools at a pace that should probably concern us more than it does. Five years ago, AI in marketing meant
The Customer Isn’t Always Right: 5 Times the Public Got It Completely Wrong (Plus 5 Honourable Mentions) “The customer is always right.” It’s one of those phrases that sounds brilliant on a motivational poster, right up until you’re dealing with a queue of furious adults arguing over a chicken sandwich like it’s the last helicopter
Narcissism in Pet Ownership: When Love Meets Luxury (and Everyone Has to See It) How Conspicuous Consumption, Identity Signalling and the Psychology of Status Are Reshaping Modern Pet Ownership Pet ownership is usually one of the most wholesome parts of modern life. You get companionship, routine, emotional comfort, and an excuse to talk to strangers
What I Learned From... Working In Paris What A British Marketer Learned Inside A French Paper Giant I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I
Chinese Year of the Horse What This Zodiac Sign Teaches Marketers About Momentum, Freedom, and Brands That Refuse to Stand Still If Chinese New Year is the world’s biggest annual reset, then the Chinese zodiac is the storytelling engine that keeps it moving. Each year comes with an animal, and that animal comes with a
Chinese New Year: The World’s Biggest Annual “Brand Reset” (and What Marketers Can Learn From It) Chinese New Year - also known as Lunar New Year or Spring Festival - is one of the most important cultural events on the planet. It’s not just a holiday. It’s a full-scale societal reboot. Families travel across entire
Anti-Valentine’s Day Marketing: How Brands Win by Not Trying Too Hard Celebrating Valentine’s Day the Marketing Made Clear Way Valentine’s Day is meant to be about love, romance, and thoughtful gestures. In reality, it’s a commercial obstacle course where half the population is panic-buying flowers at 6:47pm, and the other half is wondering why
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