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Whispers, Wiggles and Wobbly Puddings ASMR in Marketing and the Rise of Food Porn There’s a good chance you’ve seen an M&S advert where a spoon slowly cuts through a gooey chocolate pudding, releasing a gentle trickle of molten sauce to a background of sultry whispers. If you’ve ever watched that with a raised eyebrow
Star Wars vs Star Trek A Rivalry in Marketing and Pop Culture Few pop culture rivalries are as enduring — or endearing — as Star Wars versus Star Trek. For decades, these two iconic sci-fi franchises have been playfully pitted against each other through fan debates, marketing campaigns, and media stunts. Star Trek debuted
Pop Culture What Marketers Can Learn from Prosecco It’s 13th August, which means one thing: Prosecco Day. Or, as it’s known in my family, “Saturday.”I’ll be honest – I’ve never really understood the appeal of Prosecco. To me, it tastes like someone opened a Sprite too close to a vineyard. But my mum and sister
An Introduction to Propaganda Influence, Illusion and Information Wars Propaganda. It’s a word that conjures up images of wartime posters, red flags, moustachioed dictators, and loudspeakers blaring patriotic jingles. But propaganda isn’t just a relic of 20th-century regimes - it’s alive and well today, albeit in more sophisticated, algorithm-fuelled forms. For marketers, historians, and media-savvy
Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
International Cat Day A Dog Person’s Guide to Tolerating It (Just About) Let’s get one thing clear from the start. I work for a dog food company, I have a bulldog named Misty, and I am allergic to cats. Not emotionally, mind you - physically. Eyes streaming, nose itching, throat tightening: it’s like my immune
What Is Native Advertising? A Marketer’s Guide to the Ads That Blend In Native advertising might sound like something to do with tribal drums and storytelling around the campfire. And in a way, it is. It's advertising dressed up in the familiar clothes of its environment - quietly whispering rather than shouting.But don’t let the
Marketing Products vs. Services What's the Real Difference? Marketing’s a funny old game. When it comes to marketing, there’s often a lot of chatter about strategy, brand voice, positioning, and customer journey mapping. But before any of that can take shape, marketers need to answer a simple question: are you selling a product, or are
B2B vs. D2C/B2C Marketing What's the Real Difference? Marketing’s a funny old game. You can sell cloud software to a CFO in Slough or dog shampoo to a millennial in Margate – and while both are technically “marketing,” they couldn’t feel more different. Welcome to the world of B2B vs. D2C/B2C marketing – two sides
East of Truth The British and Dutch East India Companies Through the Lens of PR, Propaganda, and Perception For marketers and PR professionals, reputation is currency. But what happens when history rewrites your press release?The British and Dutch East India Companies – two of the most powerful corporations the world has ever known – helped
