Marketing Made Clear
Search the library
From Ceaușescu’s Strays to Pandemic PuppiesAn Anecdotal Journey Through Dogs and CultureOn a warm evening years ago, I found myself on tour in Romania with the Ministry of Sound. The shows were awesome; well-attended, buzzing, and filled with music fans. But what struck me most wasn’t only the crowds; it was what I saw on
Clash of the Cymbal Titans Zildjian vs. Sabian – A Family Feud Forged in Bronze In the drumming world, the rivalry between Zildjian and Sabian rings as loud as a crashing cymbal. Much like the famous feud between Adidas and Puma, where two brothers split an empire in bitter contention, the Zildjian saga is a
National Dog Day A Marketer, a Bulldog, and a Call for Responsible Representation It’s National Dog Day – a time to celebrate our furry companions, share questionable photos of them in costumes, and remind everyone that dogs aren’t just man’s best friend, but often a brand’s best asset too.As the Director of Sales and Marketing
A History of Dog Food From Table Scraps to Kibble and the Rise of Raw Dog food has come on a long journey from the days when our four-legged companions lived off kitchen scraps and carcasses they hunted themselves. Today, supermarket shelves groan under the weight of options: dry kibble, canned wet food, freeze-dried, and
What is AWIN? A Clear Introduction to the Affiliate Marketing Platform Affiliate marketing might sound like something out of an MLM handbook, but don’t worry – we’re not about to ask you to sell protein shakes to your nan. In the professional world of digital marketing, affiliate platforms like AWIN play a serious role in
Marketing SaaS vs Physical Products What Marketers Need to Know Marketing a SaaS platform and marketing a physical product might both fall under the umbrella of “marketing,” but the mindset, metrics, and messaging behind each are strikingly different. Like comparing a live jazz performance with a studio album – they both involve music, but the
Oasis Live '25 The Marketing Behind the Biggest Britpop Reunion Ever It finally happened. After years of public fallouts, cryptic tweets, and endless speculation, Oasis announced their reunion tour in 2025. Dubbed "Oasis Live '25", the comeback has become a landmark in live music and a case study in multi-layered, high-impact marketing. From ticketing controversies
The Power of Storytelling in Marketing Why Facts Don’t Always Sell, but Stories Do Once upon a time, there was a marketer who believed that rational arguments, bullet-pointed benefits, and pie charts would be enough to win customers over.That marketer was wrong.Because while data informs, stories transform. And if there’s one lesson that has remained
Back to School Marketing Nostalgia, Seasonality, and the Great Pencil Case Comeback Each year, as August quietly ushers in shorter evenings and ominous supermarket displays of highlighters, marketers gear up for one of retail’s most dependable seasonal events: the Back to School (BTS) campaign.Once confined to pencil cases and polyester blazers, back to school marketing
Remembering Animal Farm at 80 The Political Fable That Publishers Feared This article is a little different to my usual marketing-focused content on Marketing Made Clear. But as a long-standing admirer of George Orwell, and someone fascinated by the role of communication, storytelling, and public perception, I couldn’t let the 80th anniversary of Animal Farm
