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How Ultra-Processed Foods Took Over Our Bowls A Shared Story of Humans and Dogs From budget-ready beans to bacon-flavoured biscuits for Beagles, ultra-processed foods have become a dominant force in both human and canine diets. But how did we get here? What marketing drove us to trade fresh ingredients for shelf-stable substitutes? And are we
Behind the Codes How Voucher Companies Make Their Money Voucher codes, promo links, cashback offers… you’ve likely used one. Maybe even today. They feel like a win – a cheeky little discount just before checkout. But while shoppers save a few quid, there’s a thriving business model ticking along in the background. Voucher companies aren’t
International Day of Friendship What Marketers Can Learn from Real Relationships You won’t find it on the front of a greetings card. You probably won’t even see it trending on LinkedIn. But 30 July marks the International Day of Friendship – a UN-backed observance with surprisingly powerful implications for marketers.Friendship isn’t just for playgrounds and
Raw vs. Processed Dog Food Why Marketers Should Pay Attention Walk into any UK supermarket and you’ll find a brightly coloured aisle full of glossy packaging, cartoonish mascots, and taglines promising optimal nutrition for your dog. Most of its kibble – the ultra-processed dry pellets that dominate the pet food industry. But scratch beneath the
"The Final Final Tour" How Farewell Tours Became a Marketing Encore Picture this: It’s a sweltering July evening, and I’m standing in Villa Park watching Ozzy Osbourne and the mighty Black Sabbath take to the stage one last time. Again. It’s billed as the “Back to the Beginning” concert – a poetic full-circle moment for
The Problem of Eco-Friendly Products Why Good Intentions Aren't Always Good Business It sounds like a simple win: swap out harmful materials for sustainable alternatives, wrap it up in some well-intentioned branding, and let the sales (and salvation) begin. But any marketer who’s ever dipped their toes into the eco-friendly space knows that it’s not
Salesforce: The Giant That's Too Big to Embrace? Why the world's most powerful CRM might be losing the plot — especially for marketers trying to make it work Salesforce is arguably the most powerful customer relationship management (CRM) platform in the world. Since its launch in the late 1990s, it’s grown into a towering force
Ozzy Osbourne: The Reinvention of Metal's Ultimate Madman A Personal Tribute by a Long-Term Ozzy Fan – and Marketer Who Finally Got to Say Goodbye Yesterday, on 22nd July 2025, Ozzy Osbourne passed away. A metal pioneer. A Brummie icon. And for me – a lifelong fan who only just saw him perform live
Ozzy Osbourne The Prince of Darkness and the Art of Marketing Mayhem On 5th July 2025, I was lucky enough to witness Ozzy Osbourne's final live performance at the "Back to the Beginning" concert in Birmingham. Seeing the Prince of Darkness take to the stage one last time wasn't just a nostalgic thrill –
Netflix vs Blockbuster A Tale of Disruption and Strategic Missteps In the year 2000, Blockbuster Video was the undisputed giant of home entertainment – a household name with thousands of stores – while Netflix was a fledgling startup mailing DVDs to a niche customer base. In fact, Blockbuster’s executives famously laughed off a chance
