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Marketing in China Explained How China’s platforms, policies and culture reshape the job of marketing; with real-world brand examples and actionable playbooks.On the surface, the job looks the same: insight, positioning, creativity, measurement. But China’s digital ecosystem runs on different rails - different platforms, different rules, and a different tempo. You will work inside "walled
Airbus vs Boeing A Marketing and Trade War at 35,000 Feet If Pepsi vs Coke is the high street brawl of brand rivalries, then Airbus vs Boeing is the sky-high slugfest. Two companies, one European and one American, circling each other like heavyweights in a boxing ring; except the gloves are made of composite materials,
Emergency Services Day What Marketers Can Learn from Our Everyday Heroes Every year on the 9th September, the UK marks Emergency Services Day (also known as 999 Day). It’s a chance to recognise the people who run towards danger while the rest of us are running in the opposite direction – police, fire, ambulance,
Flags, Hotels and Slogans Propaganda and the New Nationalist Movement in the UK Walk through many British towns today and you’ll see flags flying from motorway bridges, banners draped across housing estates, and slogans echoing at protests: “We want our country back.” In parallel, outside hotels housing asylum seekers, demonstrators gather with placards and chants.
The Business of Giving What Marketers Can Learn from the International Day of Charity Today is the International Day of Charity, (if you're reading this another day, it's held annually on 5th September), commemorates the death of Mother Teresa, a figure synonymous with compassion and altruism. It’s a day to spotlight charitable organisations, encourage donations,
How to Get Promoted in Marketing (Without Losing Your Soul) Marketing careers don’t follow a straight line. You don’t clock in, wait three years, and automatically level up like you’re playing Super Mario. Promotions in marketing come from a mix of hard work, visibility, timing, and – let’s be honest – a bit of luck.
Biden vs Trump A Deep Dive into the 2020 and 2024 US Presidential Campaign Marketing Strategies The US presidential elections of 2020 and 2024 were not just political contests, they were marketing masterclasses - regardless of either outcome and your political disposition. Elections involve big budgets, using the latest marketing tools and some of the
The Marketing Battle: Amazon vs FedEx A Deep Dive for Marketers In the world of logistics and e-commerce, two giants stand at the forefront: Amazon and FedEx. While Amazon has revolutionised online retail, FedEx has long been a cornerstone of global shipping. But what happens when these two titans clash in the realm of marketing
Understanding Seasonal Consumer Behaviour Insights from the UK and USA Seasonal shifts in the environment significantly influence consumer behaviour. Whether it’s the weather, daylight hours, or holiday traditions, changes in our surroundings trigger distinct psychological responses that alter how we feel and, in turn, how we spend. This article explores the science behind these seasonal
Why Study an MBA? The Benefits for Marketers If you’ve ever wondered whether an MBA is worth the time, effort, and money – especially for those of us in marketing – you’re not alone. The Master of Business Administration has a reputation for being the degree that opens doors, sharpens leadership skills, and boosts credibility.
