About Will Green

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So far Will Green has created 314 blog entries.

Inclusive Marketing: Good Ethics, Smart Strategy

Inclusive Marketing Good Ethics, Smart Strategy June brings a welcome splash of colour to shopfronts and social feeds alike. Pride Month is here – a time for visibility, solidarity, and celebration of the LGBTQ+ community. But before your brand changes its logo to rainbow gradients and calls it a campaign, it’s worth asking a bigger

Inclusive Marketing: Good Ethics, Smart Strategy2025-05-19T13:44:25+00:00

Pride Month: A Marketer’s Guide to Its History and Cultural Significance

Pride Month A Marketer’s Guide to Its History and Cultural Significance As June unfolds, so does Pride Month - a time when rainbow flags adorn storefronts, social media avatars don vibrant hues, and brands seek to align themselves with the LGBTQ+ community. For marketers, it's an opportunity to engage authentically and respectfully. But to do

Pride Month: A Marketer’s Guide to Its History and Cultural Significance2025-05-19T13:44:42+00:00

What is White Labelling?

What is White Labelling? A marketer’s guide to selling someone else’s product… with your logo on it If you've ever seen a supermarket own-brand product and thought, “Hang on… this tastes suspiciously like Heinz,” you’re not imagining things. Welcome to the world of white labelling — where companies sell pre-made products or services under their

What is White Labelling?2025-05-19T13:45:17+00:00

The WARC Awards 2025: Global Grand Prix Winners Unpacked

The WARC Awards 2025 Global Grand Prix Winners Unpacked The WARC Awards are back for 2025, and as ever, they’re a barometer for what’s working in global marketing today – a kind of Cannes Lions with a PowerPoint. This year’s Global Grand Prix winners aren’t just creative standouts – they’re commercial powerhouses, too. They’ve each

The WARC Awards 2025: Global Grand Prix Winners Unpacked2025-05-19T13:47:16+00:00

The Browser Wars: How Chrome Beat Firefox (For Now)

The Browser Wars: How Chrome Beat Firefox (For Now) From Firefox's fiery challenge to Chrome's clean sweep: a deep dive into the battles, the breakthroughs, and why dominance in the browser world is never truly guaranteed. The battle for browser dominance has been raging for decades - a silent war fought not with swords and

The Browser Wars: How Chrome Beat Firefox (For Now)2025-05-19T13:48:00+00:00

The Psychology of Colour in Branding: A Deep Dive

The Psychology of Colour in Branding: A Deep Dive How Colour Influences Consumer Perception, Emotion, and Trust – and What That Means for Your Brand Strategy Colour isn't just a visual element; it's a powerful psychological tool that can influence perceptions, emotions, and behaviours. In branding, understanding the psychology of colour is essential for creating

The Psychology of Colour in Branding: A Deep Dive2025-05-19T13:49:33+00:00

Celebrating the Godfather of Marketing: Philip Kotler Turns 94

Philip Kotler Turns 94 Celebrating the Godfather of Marketing Today, we raise a glass (or perhaps a beautifully positioned product placement) to the father of modern marketing himself – Professor Philip Kotler – who turns 94.For those of us in the marketing world, Kotler isn’t just a name on a textbook spine. He’s the reason

Celebrating the Godfather of Marketing: Philip Kotler Turns 942025-05-19T13:51:40+00:00

How to Set Up Hosting for Your Website: A Marketer’s Guide That Won’t Send You to Sleep

How to Set Up Hosting for Your Website A Marketer’s Guide That Won’t Send You to Sleep So, you’ve finally decided to launch your website. Whether it's for your personal brand, side hustle, sustainable dog treats empire, or marketing consultancy - first things first: you need hosting.Now, if the word “hosting” makes you think of

How to Set Up Hosting for Your Website: A Marketer’s Guide That Won’t Send You to Sleep2025-05-19T13:52:14+00:00

Future-Proof or FOMO? What the Voice of the US CMO Means for Marketers in 2025

What the Voice of the US CMO Means for Marketers in 2025 Future-Proof or FOMO? The latest Censuswide Voice of the US CMO report is out, and it’s packed with insights that marketers can’t afford to ignore. Think of it as your annual sense-check, to see where things stand, with plenty of food for

Future-Proof or FOMO? What the Voice of the US CMO Means for Marketers in 20252025-05-19T13:53:57+00:00

The Great British Chocolate Wars: Cadbury, Mars & Rowntree

The Great British Chocolate Wars: Cadbury, Mars & Rowntree How Three Chocolate Giants Used Innovation, Storytelling and Strategy to Shape the Sweetest Marketing Battle in British History This article explores the marketing and product development battles between three of Britain’s most iconic confectionery companies: Cadbury, Mars, and Rowntree. We dive into their origins, innovation strategies,

The Great British Chocolate Wars: Cadbury, Mars & Rowntree2025-05-19T14:08:03+00:00

About My Work

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