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Marketing In Russia What Works, What Changed, And How To Adapt Russia is a paradox for marketers: a vast, digital-first audience with high ecommerce penetration, but a media and regulatory environment that looks very different to the UK or US. Since 2022, platform access, payments and compliance have all shifted. This piece maps the
Studying a BSc or BA in Marketing in the UK What it Teaches You, How it Lifts Your Career, and What You’ll Need to Get In Thinking about a Marketing degree in the UK? Good idea. Marketing sits at the intersection of psychology, data, creativity and strategy - the place where brands are built, demand
Study Guide: Homage to CataloniaA Study Guide to George Orwell’s Homage to CataloniaThis is a study guide, written by Will Green MA MBA BA, not a standard article. I recommend reading these notes before/after/while reading "Homage to Catalonia" by George Orwell.George Orwell’s Homage to Catalonia (1938) is part memoir, part political analysis, and part eyewitness
What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda A Critique, From an Avid Reader of Orwell's Works In September 2025, London hosted a rally fronted by Tommy Robinson, a controversial figure whose events attract both fervent supporters and equally vocal critics. At this gathering, one appearance stood out: Elon Musk,
Sales For Marketers A Practical Introduction If marketing creates demand, sales captures it. The best commercial teams treat these as one system - shared language, shared numbers, shared outcomes. This article translates core sales concepts into marketer-friendly terms and shows where you can make the biggest impact.
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
B. F. Skinner, Operant Conditioning, and What Marketers Can Learn Why a mid-century behavioural scientist still shapes your CRM, app engagement and loyalty strategy today. B. F. Skinner was a Harvard psychologist who argued that much of what we do is shaped by consequences. If an action reliably leads to a desirable outcome, we
The Do’s and Don’ts of Marketing to Gen Z How to connect with the world’s most sceptical (yet most influential) generation If Millennials were the avocado-toast generation, then Gen Z are the oat-milk-latte-with-an-extra-shot-and-a-side-of-climate-anxiety crowd. Born between the mid-1990s and early 2010s, they’ve grown up in a world of smartphones, social media, and economic uncertainty.
Apple vs Samsung Frenemies, Lawsuits and Legendary Marketing Jabs If you want a single rivalry that teaches product positioning, brand storytelling and agile marketing under pressure, look to Apple and Samsung. They compete ferociously in public while collaborating in the supply chain, and that tension has fuelled iconic campaigns, ambush stunts, courtroom drama and some
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
