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What Part of the Brain Does Marketing Really Affect? A Modern, Practical Guide for Marketers Marketing works when it fits how the brain actually makes decisions. Not the old “reptile brain vs rational brain” story, but the contemporary picture: fast emotional systems interacting with slower, reflective systems spread across multiple regions of the brain. In
Neuromarketing in Action What Cheetos, Campbell’s, Hyundai and PayPal Can Teach Us From mischievous crisps to soup labels and car design, how brands are using brain science to optimise marketing. Neuromarketing uses measurements of people’s brain and body responses to better understand how creative, media, packaging, and experiences work; especially the bits people can’t or
How to Sell on TikTok A Marketer’s Guide TikTok is no longer just the land of dance routines, lip-sync battles, and “did I really just spend an hour scrolling?” moments. With over 1.7 billion monthly active users worldwide, it has transformed into a serious e-commerce platform. For brands and marketers, TikTok offers both reach and
An Introduction to Direct Marketing Lessons from Dell, American Express, and Boden Direct marketing has been around for centuries, but its principles are more relevant than ever. At its core, direct marketing is about communicating directly with customers to drive a response; whether that’s making a purchase, signing up to a mailing list, or engaging
Black-Owned Brands That Changed the Game For Black History Month As Black History Month continues, we’ve looked at the origins of the celebration and profiled some of the trailblazers who reshaped the marketing industry. For the final part of this series, it feels only right to celebrate Black-owned brands that have not only disrupted industries
Celebrating Black Marketers Who Changed the Industry For Black History Month Black History Month is a time to celebrate the achievements and contributions of Black communities across all sectors from science and politics to culture and business. Black marketers, strategists, and entrepreneurs have played a crucial role in shaping advertising, branding, and consumer culture as
Black History Month What Marketers Need to Know Every October in the UK, and every February in the United States and Canada, people come together to celebrate Black History Month. It’s a time dedicated to recognising the contributions, culture, and achievements of Black communities across the world. But for marketers, Black History Month is more
Subliminal Marketing and the Freudian Id Appealing to Primal Desires Modern marketers often try to reach the unconscious drivers of consumer behaviour - the primal urges Sigmund Freud called the Id. The Id operates on the pleasure principle, seeking immediate gratification of needs such as sex, hunger, and aggression. Subliminal marketing broadly refers to techniques
Marketing On Meta A Practical Guide To Facebook And Instagram In 2025 Marketing on Meta can feel like juggling a dozen spinning plates - objectives, pixels, audiences, creative, budgets, policies - all while the platforms keep changing. This guide cuts through the noise and shows you how to set up, run, and scale advertising on
Maslow’s Forgotten Sixth Level Self-Transcendence And What It Means For Marketers Most marketers know Maslow’s five-tier hierarchy. On Marketing Made Clear we’ve already covered the model and how to apply it to campaigns and customer journeys, so if you want a refresher start with our article on Maslow’s life, theories and marketing lessons and our
