Consumer Behaviour - Marketing Made Clear

Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious Mind

Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious Mind

Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious Mind There is a moment in every marketing campaign where the uncomfortable truth creeps in: people don’t always know why they make the decisions they do. Ask a consumer why they chose

Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious MindWill Green2026-06-18T16:06:52+00:00

Meat for Dogs Launches with a Simple Idea: Feed Meat

Meat for Dogs Launches with a Simple Idea: Feed Meat

Meat for Dogs Launches with a Simple Idea: Feed Meat Meat for Dogs - the no-nonsense raw dog food brand - has entered the dog food category with a message that cuts through the noise - and doesn’t ask for permission first: Feed meat. No trends. No over-engineering. No trying to reinvent what a dog

Meat for Dogs Launches with a Simple Idea: Feed MeatWill Green2026-04-14T16:03:52+00:00

How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belonging

How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belonging

How to Define a Culture or Subculture From Heavy Metal to Norwegian Black Metal - understanding identity, resistance, and belonging What Is a Subculture (And Why It Matters) At its simplest, a subculture is a group within a wider society that develops its own values, norms, symbols, and behaviours, often in contrast to the mainstream.

How to Define a Culture or Subculture: From Heavy Metal to Norwegian Black Metal – understanding identity, resistance, and belongingWill Green2026-04-13T15:54:12+00:00

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More The psychology, strategy, and brand examples behind marketing that spreads like wildfire Viral marketing is often treated like lightning in a bottle - unpredictable, uncontrollable, and largely down to luck. But that is only half the story. Behind most “overnight successes” are

Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and MoreWill Green2026-06-18T16:09:03+00:00

Abraham Maslow’s Birthday (1 April): The Psychologist Who Was No Fool

Abraham Maslow’s Birthday (1 April): The Psychologist Who Was No Fool

Abraham Maslow’s Birthday (1 April): The Psychologist Who Was No Fool How the psychologist born on April Fool’s Day developed one of the most serious, and enduring frameworks for understanding human motivation and consumer behaviour Every year on 1 April, the world celebrates April Fool’s Day, a tradition dedicated to pranks, hoaxes, and playful deception.

Abraham Maslow’s Birthday (1 April): The Psychologist Who Was No FoolWill Green2026-03-30T08:04:39+00:00

The Personality of a Brand: Why Even Something as Ordinary as Tea Needs a Character

The Personality of a Brand: Why Even Something as Ordinary as Tea Needs a Character

The Personality of a Brand Why Even Something as Ordinary as Tea Needs a Character Walk down a supermarket aisle and you will quickly notice something curious about marketing. Many products do not just have a brand; they have a personality. Sometimes that personality is literal. A tiger selling cereal. A doughboy selling pastries. A

The Personality of a Brand: Why Even Something as Ordinary as Tea Needs a CharacterWill Green2026-03-30T07:15:30+00:00

The Sound of Taste: How Sonic Branding Shapes the Way We Experience Food

The Sound of Taste: How Sonic Branding Shapes the Way We Experience Food

The Sound of Taste How Sonic Branding Shapes the Way We Experience Food Marketing is often described as a visual discipline; logos, colours, packaging, and advertising creative tend to dominate the conversation. But there is another sensory dimension that quietly influences how we experience brands - sound. In food marketing in particular, sound plays

The Sound of Taste: How Sonic Branding Shapes the Way We Experience FoodWill Green2026-03-13T13:15:29+00:00

Microsoft vs. Apple: The Tech Rivalry That Shaped the Modern Computer Industry

Microsoft vs. Apple: The Tech Rivalry That Shaped the Modern Computer Industry

The Microsoft vs. Apple Rivalry The Tech Rivalry That Shaped the Modern Computer Industry Few rivalries in business history are as influential as the battle between Microsoft and Apple. What began as a collaboration between two young technology companies in the 1970s evolved into one of the most defining competitive relationships in modern business.

Microsoft vs. Apple: The Tech Rivalry That Shaped the Modern Computer IndustryWill Green2026-03-17T12:21:58+00:00

The Dark Arts of Marketing – When Persuasion Becomes Manipulation

The Dark Arts of Marketing – When Persuasion Becomes Manipulation

The Dark Arts of Marketing When Persuasion Becomes Manipulation Marketing has always walked a fine line between persuasion and manipulation. At its best, marketing helps people make informed decisions about products that improve their lives. At its worst, it nudges, tricks, and pressures consumers into behaviours they might never have chosen if they had been

The Dark Arts of Marketing – When Persuasion Becomes ManipulationWill Green2026-03-11T16:08:25+00:00

Are Care Homes Really Full of Horny Pensioners?

Are Care Homes Really Full of Horny Pensioners?

Are Care Homes Really Full of Horny Pensioners? Sex, stereotypes and what a ridiculous rumour reveals about how we misunderstand entire audiences Let’s begin with a sentence I never expected to type on a marketing platform: “Care homes are full of horny pensioners.” It’s the kind of line that gets repeated at dinner parties

Are Care Homes Really Full of Horny Pensioners?Will Green2026-03-09T13:21:52+00:00