Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever
An Introduction to Research and Development Lessons from Dyson, Tesla and Coca-Cola Research and development (R&D) is often thought of as a world of lab coats, prototypes, and scientists tinkering away in back rooms. But in reality, it’s a vital function that shapes the products and services we market every day. Without R&D, brands wouldn’t
The Nobel Peace Prize When the Merchant of Death Became the Patron Saint of Peace When Alfred Nobel read his own obituary, it didn’t make for light breakfast reading. In 1888, a French newspaper mistakenly announced the death of “Le marchand de la mort est mort” - “The merchant of death is dead.” They’d confused
Psychology, Research, and Marketing How to Turn What People Say into What Brands Should Do Marketers love a good stat. But numbers without psychology can mislead you, and psychology without numbers can seduce you. The art is joining the two - understanding how human minds actually work and then designing research that reduces bias, surfaces
Quantitative vs Qualitative Research Which Should Marketers Use, When, and Why? If marketing is decision-making under uncertainty, research is how you shrink the uncertainty. The tricky part isn’t “doing research” but choosing the right kind for the job. This guide clarifies quantitative vs qualitative research for marketers, shows where each shines, where each misleads, and
What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda A Critique, From an Avid Reader of Orwell's Works In September 2025, London hosted a rally fronted by Tommy Robinson, a controversial figure whose events attract both fervent supporters and equally vocal critics. At this gathering, one appearance stood out: Elon Musk,
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
Clash of the Cymbal Titans Zildjian vs. Sabian – A Family Feud Forged in Bronze In the drumming world, the rivalry between Zildjian and Sabian rings as loud as a crashing cymbal. Much like the famous feud between Adidas and Puma, where two brothers split an empire in bitter contention, the Zildjian saga is a
Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
What the Voice of the US CMO Means for Marketers in 2025 Future-Proof or FOMO? The latest Censuswide Voice of the US CMO report is out, and it’s packed with insights that marketers can’t afford to ignore. Think of it as your annual sense-check, to see where things stand, with plenty of food for
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