Why Discounts Don’t Work on Premium Dog Food Consumers What 2,300 Dog Owners Reveal About Value, Trust and Consumer Behaviour One of the oldest rules in marketing is simple: If you want more customers, lower the price. Run a promotion. Offer a discount. Throw in a free gift. And in many categories, that works remarkably
The Rise of the Holistic Dog Owner Why Raw Feeding Is About More Than Food The debate around dog food is often framed as a battle between raw and kibble. One side talks about processing, convenience and nutritional completeness. The other talks about natural feeding, fresh ingredients and ancestral diets. But after analysing responses from
Why Dog Owners Don’t Trust Big Pet Food Brands The Rise of the Anti-Kibble Consumer There was a time when being a large pet food brand was an advantage. Big companies represented: expertise consistency safety scientific credibility For many consumers, that was reassuring. If a product sat on the shelves of supermarkets and veterinary clinics
The Marketing War Between Raw and Kibble Competing Narratives in the Battle for the Dog Bowl Few industries market themselves quite as aggressively as pet food.On one side, you have established global brands promoting scientifically formulated nutrition, convenience and decades of research.On the other, you have challenger brands championing fresh ingredients, natural feeding and the
Storytelling in Marketing Why Facts Tell, but Stories Sell Marketing has always been about persuasion. But the way we persuade has evolved. Once upon a time (and yes, that’s deliberate), it was enough to list features, shout about price, and hope for the best. Today, that approach feels about as effective as reading out a
Why Consumers Rarely Switch Dog Food And What Finally Makes Them Do It If you want to understand the pet food market, you need to understand one uncomfortable truth: Most consumers are not actively choosing dog food. They are repeating it. Despite the rise of premium brands, raw feeding, and increasingly vocal communities, a large
How COVID-19 Rewired Consumer Behaviour – And Why Marketers Are Still Playing Catch-Up From Panic Buying to Platform Loyalty: The Lasting Impact on How We Buy There are moments in history that shift behaviour overnight - and then there’s COVID-19, which didn’t just shift behaviour, it rewired it. For marketers, the pandemic wasn’t just a
The Rise of the “Real Food” Movement in Pet Food Marketing How Human Food Trends Are Reshaping What We Feed Our Dogs There was a time when dog food was barely a consideration. You bought what was available, poured it into a bowl, and that was that. Convenience won, price mattered, and very few
Are Veterinarians Losing Their Influence on Dog Food Choices? Trust, Authority, and the Changing Landscape of Pet Food Marketing For decades, veterinarians have held a position of near-unquestioned authority in the pet food industry. If a vet recommended a specific brand or type of food, that was often the end of the conversation. The advice
Why Dog Owners Feed Their Dogs Better Than Themselves What Consumer Behaviour Reveals About Pet Food Marketing There is a strange contradiction at the heart of modern consumer behaviour.We know ultra-processed food is not ideal for us. We know we should probably eat better. And yet, most of us still reach for convenience, habit, or
Marketing Made Clear
© Copyright Marketing Made Clear 2023 - 2026 | All Rights Reserved
