Neuromarketing in Action What Cheetos, Campbell’s, Hyundai and PayPal Can Teach Us From mischievous crisps to soup labels and car design, how brands are using brain science to optimise marketing. Neuromarketing uses measurements of people’s brain and body responses to better understand how creative, media, packaging, and experiences work; especially the bits people can’t or
Subliminal Marketing and the Freudian Id Appealing to Primal Desires Modern marketers often try to reach the unconscious drivers of consumer behaviour - the primal urges Sigmund Freud called the Id. The Id operates on the pleasure principle, seeking immediate gratification of needs such as sex, hunger, and aggression. Subliminal marketing broadly refers to techniques
Maslow’s Forgotten Sixth Level Self-Transcendence And What It Means For Marketers Most marketers know Maslow’s five-tier hierarchy. On Marketing Made Clear we’ve already covered the model and how to apply it to campaigns and customer journeys, so if you want a refresher start with our article on Maslow’s life, theories and marketing lessons and our
An Introduction to Propaganda Influence, Illusion and Information Wars Propaganda. It’s a word that conjures up images of wartime posters, red flags, moustachioed dictators, and loudspeakers blaring patriotic jingles. But propaganda isn’t just a relic of 20th-century regimes - it’s alive and well today, albeit in more sophisticated, algorithm-fuelled forms. For marketers, historians, and media-savvy
Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
Neurodiversity in Marketing Strengths, Examples and Initiatives How neurodiverse is your marketing team?As leaders in marketing, we can often get caught up on trying to cover all the skills gaps that we need to make a strong team - but what about neurodiversity? Does it matter? Well, neurodiverse people – those whose brains function differently
Nostalgia in Marketing A Global Analysis of Successes, Failures and Psychology Nostalgia marketing – the strategy of evoking positive memories from the past – has become an ever-present tactic across industries worldwide. From fast food and fashion to tech and entertainment, brands are tapping into consumers’ longing for “the good old days” to forge emotional
The Anchoring Effect in Marketing How First Numbers Sway Consumer Behaviour Imagine walking into a shop to buy a new jacket. The first one you spot is priced at £500 – much higher than you hoped to spend. But moments later you find a similar jacket for £300. Suddenly, £300 feels like a reasonable price,
The Psychology of Colour in Branding: A Deep Dive How Colour Influences Consumer Perception, Emotion, and Trust – and What That Means for Your Brand Strategy Colour isn't just a visual element; it's a powerful psychological tool that can influence perceptions, emotions, and behaviours. In branding, understanding the psychology of colour is essential for creating
Freud’s Psychology and Consumer Behaviour The Unconscious Consumer in Marketing Marketing is often seen as the art and science of influencing consumer decisions – and many of those decisions are not as rational as they appear. Over a century ago, Sigmund Freud’s psychoanalytic theories posited that people are largely driven by unconscious desires and
Marketing Made Clear
© Copyright Marketing Made Clear 2023 - 2026 | All Rights Reserved
