Buyers in Conflict: The Role of Cognitive Dissonance in Marketing From Pre-Purchase Anxiety to Post-Purchase Regret – and How Brands Can Respond Cognitive dissonance is a foundational theory in psychology that describes the mental discomfort people experience when they hold conflicting beliefs, attitudes, or values. Leon Festinger’s seminal work A Theory of Cognitive Dissonance (1957)
EP12 - The Psychology of Owning a Dog: Dogs As an Extension of Us Episode Summary Why do so many dog owners treat their pets like family – or even like extensions of themselves? In this episode of Marketing Made Clear, we dive into the fascinating psychology behind
Video - The Psychology of Owning a Dog: Dogs As an Extension of Us Video Transcript "The Psychology of Owning a Dog: Dogs As an Extension of Us": Have you ever wondered why we form such deep connections with our dogs? Why they become much more than
What Marketers Can Learn from Daniel Kahneman Understanding Behavioural Economics to Drive Better Marketing Daniel Kahneman, the Nobel Prize-winning psychologist, has profoundly influenced how we understand human behaviour, decision-making, and cognitive biases. His work, particularly his collaboration with Amos Tversky, has reshaped the fields of economics, psychology, and - most importantly for us - marketing.Kahneman’s
An Introduction to Sigmund Freud Understanding the Father of Psychoanalysis and His Relevance to Marketing Sigmund Freud, the father of psychoanalysis, remains one of the most influential figures in psychology, philosophy, and even cultural studies. Born on 6 May 1856 in Freiberg (now Příbor, Czech Republic), he was a neurologist by training. Freud spent
The Psychology Behind Consumer Decisions The Hidden Influences Shaping Consumer Choices – How Cognitive Biases Drive Buying Behaviour Every day, consumers make thousands of decisions -what to buy, where to shop, which brand to trust. On the surface, these choices may seem rational, driven by logical comparisons of price, quality, and need. However, beneath the
An Introduction to Abraham Maslow His Life, Theories, and Marketing Lessons Understanding Abraham Maslow’s theories on human motivation offers a roadmap for marketers to connect with audiences on a deeper, more impactful level. This article aims to unpack Maslow’s hierarchy of needs and translate his insights into actionable marketing strategies. Whether you aim to build
Introduction to Consumer Behaviour The Key to Understanding Your Customers In the world of marketing, understanding consumer behaviour is like unlocking the secrets of a treasure map. This field of study reveals why people buy what they buy, and how they make decisions in the complex world of endless choices. Whether you’re a budding marketer
The Psychology of Owning a Dog: Dogs as an Extension of Ourselves It’s well understood that as dog owners, most of us form a deep emotional bond with our dogs, many to the point that dogs become an integral part of our families. In both an emotional and social sense, family dogs become an
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