Why Discounts Don’t Work on Premium Dog Food Consumers What 2,300 Dog Owners Reveal About Value, Trust and Consumer Behaviour One of the oldest rules in marketing is simple: If you want more customers, lower the price. Run a promotion. Offer a discount. Throw in a free gift. And in many categories, that works remarkably
Take Your Dog to Work Day? In This Heat, the Kindest Thing Might Be Leaving Them at Home There is something wonderfully British about Take Your Dog to Work Day landing in late June.On paper, it sounds lovely. A day for offices to soften a little. Labradors under desks. Someone from finance pretending not to
The Rise of the Holistic Dog Owner Why Raw Feeding Is About More Than Food The debate around dog food is often framed as a battle between raw and kibble. One side talks about processing, convenience and nutritional completeness. The other talks about natural feeding, fresh ingredients and ancestral diets. But after analysing responses from
Why Dog Owners Don’t Trust Big Pet Food Brands The Rise of the Anti-Kibble Consumer There was a time when being a large pet food brand was an advantage. Big companies represented: expertise consistency safety scientific credibility For many consumers, that was reassuring. If a product sat on the shelves of supermarkets and veterinary clinics
The Marketing War Between Raw and Kibble Competing Narratives in the Battle for the Dog Bowl Few industries market themselves quite as aggressively as pet food.On one side, you have established global brands promoting scientifically formulated nutrition, convenience and decades of research.On the other, you have challenger brands championing fresh ingredients, natural feeding and the
Why Consumers Rarely Switch Dog Food And What Finally Makes Them Do It If you want to understand the pet food market, you need to understand one uncomfortable truth: Most consumers are not actively choosing dog food. They are repeating it. Despite the rise of premium brands, raw feeding, and increasingly vocal communities, a large
The Genius of the Marketing of Meat For Dogs Why brutal simplicity might be the smartest strategy in pet food right now There’s a moment in marketing when complexity becomes a crutch. When brands start layering features, benefits, ingredients, claims, sub-claims, and disclaimers on top of each other - not because it helps the
The Rise of the “Real Food” Movement in Pet Food Marketing How Human Food Trends Are Reshaping What We Feed Our Dogs There was a time when dog food was barely a consideration. You bought what was available, poured it into a bowl, and that was that. Convenience won, price mattered, and very few
Are Veterinarians Losing Their Influence on Dog Food Choices? Trust, Authority, and the Changing Landscape of Pet Food Marketing For decades, veterinarians have held a position of near-unquestioned authority in the pet food industry. If a vet recommended a specific brand or type of food, that was often the end of the conversation. The advice
Meat for Dogs Launches with a Simple Idea: Feed Meat Meat for Dogs - the no-nonsense raw dog food brand - has entered the dog food category with a message that cuts through the noise - and doesn’t ask for permission first: Feed meat. No trends. No over-engineering. No trying to reinvent what a dog
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