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Thorstein Veblen: The Economist Who Explained Why People Buy Things They Don't Need Why luxury brands still owe everything to a man writing in 1899 Imagine buying a £4,000 handbag. It carries your phone. Your keys. Your purse. So does one that costs £40. Yet millions of people willingly pay one hundred times more. Why?
The Jingle That Saved a Cereal Why Radio Advertising Still Works On Christmas Eve 1926, four men gathered around a microphone in Minneapolis to sing about breakfast cereal. They were not exactly The Beatles. One was an undertaker. Another worked in printing. A third was employed by a grain company. The fourth was a municipal
Take Your Dog to Work Day? In This Heat, the Kindest Thing Might Be Leaving Them at Home There is something wonderfully British about Take Your Dog to Work Day landing in late June.On paper, it sounds lovely. A day for offices to soften a little. Labradors under desks. Someone from finance pretending not to
How Marketers Can Use FactCheck.org A practical guide to verifying claims, statistics and online information. In an age where misinformation can spread faster than a viral TikTok trend, marketers need reliable sources to verify claims before sharing them. One useful tool is FactCheck.org, a non-profit fact-checking organisation run by the Annenberg Public Policy Center at
What Happens to Luxury Goods in an Economic Downturn? Why Recessions Don’t Always Hurt Luxury Brands - and Why Some Become Even More Desirable During Economic Uncertainty For decades, luxury brands have cultivated an image of immunity. While ordinary businesses panic during recessions, the assumption is that the wealthy simply carry on buying handbags, watches,
Quiet Luxury The Marketing Strategy of Saying Everything by Saying Very Little There was a time when luxury marketing shouted. Big logos. Gold trim. Monograms large enough to be seen from space. If someone bought something expensive, the assumption was that they wanted everyone else to know about it too. But over the last decade,
Cult of Personality When Brands, Politics, and Business Stop Being About the Product There is something strangely powerful about people who become bigger than the thing they actually represent. Sometimes it is a politician. Sometimes it is a business leader. Sometimes it is a celebrity entrepreneur selling electric cars, turtlenecks, trainers, protein powder, or the
From LEGO to Peloton: How Communities Turn Customers into Marketers What Glossier, BrewDog, and Gymshark Teach Us About Building Brands People Actually Belong To There is a quiet shift happening in marketing - and it is not about channels, algorithms, or even budgets. It is about people. Not audiences. Not segments. Not “users”. Communities. The
The Neil Patel Playbook: What Marketers Can Learn from a Content Machine How Neil Patel Built Ubersuggest, Mastered SEO, and Turned Content into a Scalable Growth Engine There are marketers who talk about marketing, and then there are marketers who build entire ecosystems around it. Neil Patel sits firmly in the latter category. If you’ve
From Barbie to Netflix: What Entertainment Marketing Teaches Us That Nike and Apple Can’t How Marvel, Taylor Swift, and Disney Turn Audiences into Fanatics - and Why Traditional Brands Struggle to Keep Up There is a moment, somewhere between queuing for a midnight film release and arguing online about whether the ending “ruined everything”, where
