Marketing Practice - Marketing Made Clear

Direction Without Movement, Movement Without Direction: Why Strategy and Tactics Need Each Other

Direction Without Movement, Movement Without Direction: Why Strategy and Tactics Need Each Other

Direction Without Movement, Movement Without Direction: Why Strategy and Tactics Need Each OtherWill Green2026-09-07T15:57:32+00:00

What Is Marketing? Definition, Process, 7Ps and Examples

What Is Marketing? Definition, Process, 7Ps and Examples

What is marketing? Learn how marketers understand customers, create value, shape the marketing mix and use the 7Ps to build profitable, lasting relationships.

What Is Marketing? Definition, Process, 7Ps and ExamplesWill Green2026-09-17T20:19:16+00:00

Machine-Readable, Unmistakably Human: What I Learned at Visualsoft SYNC 2026

Machine-Readable, Unmistakably Human: What I Learned at Visualsoft SYNC 2026

Machine-Readable, Unmistakably Human: What I Learned at Visualsoft SYNC 2026Will Green2026-09-11T15:07:34+00:00

The Experience Economy: How Disney, Starbucks, Apple, Nike and LEGO Sell More Than Products

The Experience Economy: How Disney, Starbucks, Apple, Nike and LEGO Sell More Than Products

The Experience Economy: How Disney, Starbucks, Apple, Nike and LEGO Sell More Than ProductsWill Green2026-08-28T10:53:15+00:00

Marketing Strategy vs Marketing Tactics: What’s the Difference?

Marketing Strategy vs Marketing Tactics: What’s the Difference?

Marketing Strategy vs Marketing Tactics: What’s the Difference?Will Green2026-09-03T11:48:08+00:00

Who Invented Marketing?

Who Invented Marketing?

Who Invented Marketing?Will Green2026-09-07T14:34:20+00:00

Marketing Strategy vs. Marketing Plan

Marketing Strategy vs. Marketing Plan

Marketing Strategy vs. Marketing PlanWill Green2026-08-20T16:15:21+00:00

B2B vs. D2C/B2C Marketing: What’s the Real Difference?

B2B vs. D2C/B2C Marketing: What’s the Real Difference?

B2B vs. D2C/B2C Marketing: What’s the Real Difference?Will Green2026-08-18T10:24:16+00:00

Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?

Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?

Marketing Research Quantitative vs Qualitative Research Quantitative research gives marketers numbers. Qualitative research gives those numbers meaning. The useful question is not which method is better, but which type of evidence will help you make the decision in front of you. Quantitative Measure it. Qualitative Understand it. Experiment Test causality. Mixed Methods Join the

Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?Will Green2026-08-13T16:22:02+00:00

Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s Mind

Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s Mind

Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s Mind The marketing theory I keep coming back to - and why attention, psychology and memory matter more than ever There are marketing theories you learn because they are on the syllabus. And then there are marketing theories that start changing the

Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s MindWill Green2026-08-11T12:18:51+00:00

MARKETING CONTENT

Direction Without Movement, Movement Without Direction: Why Strategy and Tactics Need Each Other

MARKETING TOOLS

PODCASTS

Podcast Appearance: Westies and Besties: Can Your Dog Really Become a £500,000 Brand?

CAREERS HUB

ABOUT

What do you want to learn about?

Direction Without Movement, Movement Without Direction: Why Strategy and Tactics Need Each Other

What Is Marketing? Definition, Process, 7Ps and Examples

Machine-Readable, Unmistakably Human: What I Learned at Visualsoft SYNC 2026

The Experience Economy: How Disney, Starbucks, Apple, Nike and LEGO Sell More Than Products

Marketing Strategy vs Marketing Tactics: What’s the Difference?

Who Invented Marketing?

Marketing Strategy vs. Marketing Plan

B2B vs. D2C/B2C Marketing: What’s the Real Difference?

Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?

Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s Mind

Marketing Made Clear

Listen & follow