What I Learned From... Surviving Toxic Workplaces And The Archetypes I’ve Met Along the Way For most of my career, I’ve been lucky. I’ve worked in supportive teams where camaraderie outweighs conflict, where challenges feel shared rather than imposed, and where leaders genuinely cared about development as much as results.Of course, even the healthiest workplaces
From Prison Food to Fine Dining The Curious Marketing Story of Lobster Lobster today is shorthand for indulgence. It sits confidently on restaurant menus alongside champagne and oysters, often priced high enough to make you glance twice before ordering. But historically, lobster occupied a very different position in the market. Believe it or not,
St Patrick’s Day Marketing: How Irish Brands Turn a National Holiday into Global Gold What marketers can learn from Guinness and other iconic Irish brands Every year on 17th March, the world turns a little greener. Rivers are dyed, parades roll through city streets, and millions of pints of stout are poured. What began as
Are Care Homes Really Full of Horny Pensioners? Sex, stereotypes and what a ridiculous rumour reveals about how we misunderstand entire audiences Let’s begin with a sentence I never expected to type on a marketing platform: “Care homes are full of horny pensioners.” It’s the kind of line that gets repeated at dinner parties
From Maslow to The Sims: How a Psychology Theory Became a Game Mechanic Why a mid-20th century theory of human motivation quietly shaped one of the most successful video games ever made, and influenced popular culture far beyond academia. If you have ever played The Sims, you have unknowingly interacted with one of the most
Nigel Adkins at - The Leader Who Made Belief Scalable Why His Southampton Era Still Feels Different Birthdays are reflective things. They make you look backwards before you look forwards. And when it comes to Nigel Adkins, looking back at his time at Southampton FC still carries emotional weight - even years on. I’ve already
World Book Day: The 5 Most Influential Marketing Books of All Time From Kotler to Sharp - the five books that shaped modern marketing thinking, influenced millions of practitioners, and still underpin the strategies we use today Every year on World Book Day, we’re encouraged to celebrate stories. As marketers, we should probably go
The Slow Burn Effect in Marketing: When Momentum Builds - Or Reputation Unravels Why brand success (and brand damage) often build slowly before suddenly becoming impossible to ignore Marketing rarely behaves like a light switch. It is much closer to a dimmer; gradual, cumulative, sometimes frustratingly slow. Whether building a brand or damaging one,
World Spay Day, Dogs and the Marketing of “Responsible Ownership”: Propaganda or Pragmatism? Rethinking World Spay Day - where animal welfare, veterinary science and legacy messaging collide in a debate that’s far less clear-cut than the traditional advice suggests Yesterday was World Spay Day. Originally launched in the 1990s to tackle growing numbers of unwanted
Steve Jobs at 70: What Marketers Can Still Learn From Apple’s Master Storyteller Marketing lessons from the man who proved that great products need great narratives On 24 February, the marketing world has a useful excuse to revisit one of its most influential figures: Steve Jobs. While he is often labelled a tech visionary, that
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