How COVID-19 Rewired Consumer Behaviour – And Why Marketers Are Still Playing Catch-Up From Panic Buying to Platform Loyalty: The Lasting Impact on How We Buy There are moments in history that shift behaviour overnight - and then there’s COVID-19, which didn’t just shift behaviour, it rewired it. For marketers, the pandemic wasn’t just a
From Star Wars to a Marketing Empire: How Lucasfilm and Disney Built One of the Most Powerful Brands in History From Darth Vader to Disney+ - decoding the spikes, strategy, and staying power behind Star Wars’ global dominance There are brands, and then there is Star Wars. Not just a film franchise. Not just a
Do You Really Know Who Makes Your Food? The Surprising Companies Behind the Brands You Buy Why the supermarket is full of brands that are not quite as independent as they appear Walk into a supermarket and it feels as though hundreds of companies are fighting for your attention. Look behind the labels, however, and
Are Veterinarians Losing Their Influence on Dog Food Choices? Trust, Authority, and the Changing Landscape of Pet Food Marketing For decades, veterinarians have held a position of near-unquestioned authority in the pet food industry. If a vet recommended a specific brand or type of food, that was often the end of the conversation. The advice
National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug) When Emotion Drives Engagement - and Why the Best Marketing Understands the Dog, Not Just the Owner There are few things in life as universally agreed upon as this: dogs are brilliant.So it’s perhaps no surprise that a
Why Dog Owners Feed Their Dogs Better Than Themselves What Consumer Behaviour Reveals About Pet Food Marketing There is a strange contradiction at the heart of modern consumer behaviour.We know ultra-processed food is not ideal for us. We know we should probably eat better. And yet, most of us still reach for convenience, habit, or
How Dog Owners Choose Dog Food Insights from an MBA Study of Consumer Behaviour in the UK Pet Food Market The global pet food market is one of the fastest-growing sectors in consumer goods. In the UK alone, the market has reached billions of pounds annually and continues to grow as pet ownership increases and
What I Learned From... What I Learned from Studying PRINCE2 Structure, stakeholders, and what happens when theory meets reality At a certain point in your career, things stop being simple.You’re no longer just doing the work. You’re coordinating it. Managing agencies. Aligning departments. Trying to get five different people to agree on what “done” actually
When Cigarette Companies Bought Your Dinner How Tobacco Giants Quietly Took Over the Food Industry At first glance, cigarettes and biscuits do not appear to belong in the same corporate portfolio. One is a product widely linked to lung cancer and premature death. The other is something you might dip in a cup of tea
Ultra-Processed Foods and the Marketing War Over “Real Food” What the NOVA Classification Means for the Food and Pet Food Industries In 2009, Brazilian nutrition researcher Carlos Augusto Monteiro and colleagues published a paper that quietly reshaped how food is discussed, regulated, and marketed. The paper - “A New Classification of Foods Based on the
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