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The Problem of Eco-Friendly Products Why Good Intentions Aren't Always Good Business It sounds like a simple win: swap out harmful materials for sustainable alternatives, wrap it up in some well-intentioned branding, and let the sales (and salvation) begin. But any marketer who’s ever dipped their toes into the eco-friendly space knows that it’s not
Salesforce: The Giant That's Too Big to Embrace? Why the world's most powerful CRM might be losing the plot — especially for marketers trying to make it work Salesforce is arguably the most powerful customer relationship management (CRM) platform in the world. Since its launch in the late 1990s, it’s grown into a towering force
Ozzy Osbourne: The Reinvention of Metal's Ultimate Madman A Personal Tribute by a Long-Term Ozzy Fan – and Marketer Who Finally Got to Say Goodbye Yesterday, on 22nd July 2025, Ozzy Osbourne passed away. A metal pioneer. A Brummie icon. And for me – a lifelong fan who only just saw him perform live
Ozzy Osbourne The Prince of Darkness and the Art of Marketing Mayhem On 5th July 2025, I was lucky enough to witness Ozzy Osbourne's final live performance at the "Back to the Beginning" concert in Birmingham. Seeing the Prince of Darkness take to the stage one last time wasn't just a nostalgic thrill –
Netflix vs Blockbuster A Tale of Disruption and Strategic Missteps In the year 2000, Blockbuster Video was the undisputed giant of home entertainment – a household name with thousands of stores – while Netflix was a fledgling startup mailing DVDs to a niche customer base. In fact, Blockbuster’s executives famously laughed off a chance
Remembering David Ogilvy The Man Who Made Advertising Matter David Ogilvy wasn’t just an ad man – he was the ad man. Born in 1911, Ogilvy passed away on 21st July 1999 (26 years ago today), Ogilvy left behind a legacy that continues to shape the way marketers think, write, and communicate. Whether you know
How Petrol Station Pricing Works The Murky Mechanics Behind the Forecourt Petrol prices are a bit like the weather: everyone’s got an opinion, they’re constantly changing, and no one seems to know who’s really in control. You drive past three stations in ten minutes and spot three wildly different prices – how does that
International Emoji Day The Surprisingly Emotional History of Emojis. Every 17th July, marketers, developers, and bored office workers gather in digital spirit to celebrate International Emoji Day. But before you plaster your Teams chat with 🥳🎉🫠, it’s worth exploring where these tiny pictographs came from, why they matter, and how they’ve reshaped the way we
Southampton FC "Show Your Stripes" Campaign A Masterclass in Fan Engagement The "Show Your Stripes" campaign from Southampton Football Club is arguably one of the most compelling examples of modern sports marketing. For clubs that might not command the same global footprint as Manchester United or Barcelona, this was a moment where Southampton FC, a
Neurodiversity in Marketing Strengths, Examples and Initiatives How neurodiverse is your marketing team?As leaders in marketing, we can often get caught up on trying to cover all the skills gaps that we need to make a strong team - but what about neurodiversity? Does it matter? Well, neurodiverse people – those whose brains function differently
