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From Sacred Bean to Sweet Brand The Marketing Evolution of Chocolate Published for World Chocolate Day – 7th JulyChocolate: the word alone conjures up more desire than a 2-for-1 sale at Hotel Chocolat. But beyond its ability to make us weak at the knees or panic-buy Easter eggs in March, chocolate has a long, complex
How to Register Your Marketing Agency in the UK A Comprehensive Guide Starting a marketing agency in the UK involves several key steps – from choosing the right business structure and registering with authorities, to naming your company, creating a logo, and protecting your brand. This guide provides first-time entrepreneurs with a step-by-step roadmap, using
Launching Paleo Ridge’s New Shopify Website A Seamless Leap Forward: On 1st July 2025, Paleo Ridge officially launched its brand-new website built on Shopify Plus, marking a strategic pivot in the company’s digital growth journey. While for customers the change might look like a slicker website and easier checkout, under the bonnet this launch represents
HMV: The High Street Phoenix That Refused to Die The Cautionary Tale - and Comeback - of Britain’s Most Beloved Music Retailer In the world of marketing, few brand stories are as dramatic - or as instructive - as that of HMV. Once a giant of music retail, it fell hard and fast… only to
Why The Drum Awards Matter And What Marketers Get from Winning Them In the world of marketing, awards come in all shapes and sizes – but few are as prolific or wide-ranging as The Drum Awards. With categories covering everything from B2B and content marketing to PR, digital, social, and innovation, they’ve become something of
Nostalgia in Marketing A Global Analysis of Successes, Failures and Psychology Nostalgia marketing – the strategy of evoking positive memories from the past – has become an ever-present tactic across industries worldwide. From fast food and fashion to tech and entertainment, brands are tapping into consumers’ longing for “the good old days” to forge emotional
From Pick ’n’ Mix to Clicks: The Great British High Street Shake‑Up What's Happened to the UK's High Streets? I'm old enough to remember the sweet smell of Pick ’n’ Mix at Woolworths - a ritual of childhood where a paper bag of cola bottles and jelly beans was about as exciting as it gets.
Why HubSpot Academy is a Brilliant Place to Start Your Marketing Journey If you're starting out in marketing, you might feel like you've just opened a box of IKEA furniture with no instructions, and the Allen key’s missing. Funnels, flywheels, CRMs, CTAs, ROIs – it's a lot. But fear not, because HubSpot Academy might just
Happy Birthday George Orwell Happy 122nd Birthday to the Man, The Myth, The Legend On 25th June 1903, Eric Arthur Blair – better known as George Orwell – was born. Fast-forward to 2025, and I’m writing a marketing article on his birthday. He’d probably hate that. But I’m doing it anyway, because Orwell has been
Brexit Campaigns Through a Marketing Lens Leave vs. Remain Strategy Post‑Mortem The 2016 Brexit referendum marked one of the most significant political campaigns in modern British history. It was not only a political decision but also a fierce marketing battle. Both the Leave and Remain campaigns employed distinct strategies to win over the public, using
