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What Marketers Can Learn from the French Revolution's Censorship Campaigns Lessons in Message Control, Trust, and Audience Strategy from a Turbulent Era I was recently listening to the episodes of The Rest is History on the French Revolution and it got me thinking about the implications on communication around that time. It's a period in
Seth Godin: The Birthday of a Marketing Icon Celebrating the thinker who made marketing more human, more ethical, and a lot more purple. If you've ever referred to your product as a "purple cow," emailed your audience with care, or tried to create a tribe rather than a transaction, chances are you're already under the
Grow with Google Free Marketing Training That’s Actually Worth Your Time If you’ve ever fallen into a YouTube wormhole of marketing tips, you’ve probably seen the phrase Grow with Google pop up. It sounds like another slick corporate slogan - but behind it lies a surprisingly generous initiative: Google offering genuinely useful training for marketers,
From Sacred Bean to Sweet Brand The Marketing Evolution of Chocolate Published for World Chocolate Day – 7th JulyChocolate: the word alone conjures up more desire than a 2-for-1 sale at Hotel Chocolat. But beyond its ability to make us weak at the knees or panic-buy Easter eggs in March, chocolate has a long, complex
How to Register Your Marketing Agency in the UK A Comprehensive Guide Starting a marketing agency in the UK involves several key steps – from choosing the right business structure and registering with authorities, to naming your company, creating a logo, and protecting your brand. This guide provides first-time entrepreneurs with a step-by-step roadmap, using
Launching Paleo Ridge’s New Shopify Website A Seamless Leap Forward: On 1st July 2025, Paleo Ridge officially launched its brand-new website built on Shopify Plus, marking a strategic pivot in the company’s digital growth journey. While for customers the change might look like a slicker website and easier checkout, under the bonnet this launch represents
HMV: The High Street Phoenix That Refused to Die The Cautionary Tale - and Comeback - of Britain’s Most Beloved Music Retailer In the world of marketing, few brand stories are as dramatic - or as instructive - as that of HMV. Once a giant of music retail, it fell hard and fast… only to
Why The Drum Awards Matter And What Marketers Get from Winning Them In the world of marketing, awards come in all shapes and sizes – but few are as prolific or wide-ranging as The Drum Awards. With categories covering everything from B2B and content marketing to PR, digital, social, and innovation, they’ve become something of
Nostalgia in Marketing A Global Analysis of Successes, Failures and Psychology Nostalgia marketing – the strategy of evoking positive memories from the past – has become an ever-present tactic across industries worldwide. From fast food and fashion to tech and entertainment, brands are tapping into consumers’ longing for “the good old days” to forge emotional
From Pick ’n’ Mix to Clicks: The Great British High Street Shake‑Up What's Happened to the UK's High Streets? I'm old enough to remember the sweet smell of Pick ’n’ Mix at Woolworths - a ritual of childhood where a paper bag of cola bottles and jelly beans was about as exciting as it gets.
