AI and University Education: If AI Can Do Your Degree, What Is University Actually For?
Part Four · The Extended AI SelfWhen Thought Becomes the Prompt: What Happens When the Interface Between Humans and AI Disappears?Earlier in The Extended AI Self seriesPart One · AI as an Extension of SelfPart Two · The AI That Outlives YouPart Three · Who Owns Your Second Brain?There is currently something standing between
Part Three · The Extended AI SelfWho Owns Your Second Brain? What Happens When AI Becomes Part of Your Professional Capability? The Extended AI Self series Part One AI as an Extension of Self Can generative AI become part of the system through which we think, communicate and make decisions? Part Two The AI
Cannes Lions 2026 Less About AI, More About What We Do With It Every June, the marketing world packs its linen shirts, expensive sunglasses and LinkedIn buzzwords before descending on the French Riviera for the Cannes Lions International Festival of Creativity. For one week, the beaches of Cannes become the centre of the marketing
D&AD Awards 2026 What the Winners Tell Us About the Future of Marketing Every year, the D&AD Awards provide a snapshot of where the creative industry believes advertising is heading. Not necessarily where consumers think it is heading. Not necessarily where CFOs think it is heading. But whether marketers like it or not, D&AD
AI and Automation in Marketing: Superpower, Threat, or Just Another Tool? How artificial intelligence is reshaping marketing performance, productivity and professional relevance Artificial intelligence and marketing automation have moved from conference buzzwords to everyday working tools at a pace that should probably concern us more than it does. Five years ago, AI in marketing meant
When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality Why the rise of LLM-generated content might be creating the biggest misinformation challenge since the dawn of the internet For decades, the internet has expanded because millions of humans wrote things down - ideas, arguments, facts, rants, think-pieces, dodgy TripAdvisor reviews, the lot. But
Understanding AI and How It Sources Information The Complexity of AI Information Sourcing: Risks, Challenges, and Best Practices for Marketers Artificial Intelligence (AI) has transformed how we access and process information. From search engines to chatbots, AI-driven platforms synthesise vast amounts of data to provide seemingly instant answers. However, the way AI sources and verifies
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