Marketing Strategy vs. Marketing Plan
Who Owns Your Second Brain? What Happens When AI Becomes Part of Your Professional Capability?
Part Three · The Extended AI SelfWho Owns Your Second Brain? What Happens When AI Becomes Part of Your Professional Capability? The Extended AI Self series Part One AI as an Extension of Self Can generative AI become part of the system through which we think, communicate and make decisions? Part Two The AI
The AI That Outlives You: What Happens to Your Digital Self When You Die?
AI • Extended Self • Digital AfterlifeThe AI That Outlives You: What Happens to Your Digital Self When You Die?In 2013, Black Mirror imagined a woman talking to an AI recreation of her dead partner. It felt like disturbing science fiction. The unsettling possibility now is that future replicas may not need to be
AI as an Extension of Self: When Does Technology Stop Being a Tool and Start Becoming Part of Us?
Consumer behaviour • AI • Extended Self AI as an Extension of Self: When Does Technology Stop Being a Tool and Start Becoming Part of Us? Russell Belk argued that possessions can become part of who we are. Decades later, generative AI presents a stranger possibility: what happens when the thing we extend ourselves
Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?
Marketing Research Quantitative vs Qualitative Research Quantitative research gives marketers numbers. Qualitative research gives those numbers meaning. The useful question is not which method is better, but which type of evidence will help you make the decision in front of you. Quantitative Measure it. Qualitative Understand it. Experiment Test causality. Mixed Methods Join the
How Monzo Disrupted Banking: What Marketers Can Learn from the Challenger Banks
How Monzo Disrupted Banking: What Marketers Can Learn from the Challenger Banks For a very long time, banking was something you tolerated. You didn't necessarily like your bank. You just had one. Changing banks felt approximately as appealing as changing electricity supplier, updating your pension details or ringing HMRC: theoretically possible, but something you'd
Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s Mind
Positioning Theory: Why Ries & Trout Still Explain the Battle for Your Customer’s Mind The marketing theory I keep coming back to - and why attention, psychology and memory matter more than ever There are marketing theories you learn because they are on the syllabus. And then there are marketing theories that start changing the
Are Exhibitions Worth the Money? Measuring the ROI of Consumer Events
Are Exhibitions Worth the Money? Measuring the ROI of Consumer Events The awkward economics of consumer events, aggressive show offers and the desperate search for a defensible return Walk through a large consumer exhibition and you will encounter an extraordinary concentration of human enthusiasm. There are demonstrations, competitions, samples, celebrity appearances, enormous fibreglass products