When Corporate Spin Backfires: From Pepsi’s Protest Fiasco to Dieselgate When Brands Try to Shape Reality - And Fail Corporations have long used persuasion, positioning and crisis PR to bend perception in their favour. Whether through glossy advertising, “values-driven” messaging or emergency comms, brands often try to steer public opinion rather than simply serve it.

Reefer Madness, D.A.R.E. and the Video Nasties: Marketing Lessons from Propaganda Fails What the Satanic Panic and Kony 2012 teach about audience insight, truthful storytelling and avoiding the Streisand effect. Propaganda tends to evoke images of heavy-handed political messaging, but at its core it’s simply a form of marketing, or at least communications; an attempt

The Persuaders: The Top 5 Most Famous Uses of Propaganda From wartime posters to cinematic persuasion - and what marketers can learn from history Propaganda might feel like a dirty word in marketing - but many view it simply as; persuasion at scale. The line between propaganda and marketing has always been thin, as explored

An Introduction to Propaganda Influence, Illusion and Information Wars Propaganda. It’s a word that conjures up images of wartime posters, red flags, moustachioed dictators, and loudspeakers blaring patriotic jingles. But propaganda isn’t just a relic of 20th-century regimes - it’s alive and well today, albeit in more sophisticated, algorithm-fuelled forms. For marketers, historians, and media-savvy