When Marketing Sold a War The Swiss PR Firm That Helped Change the World's View of the Nigerian Civil War Marketing has an uncomfortable secret.We like to imagine it exists in the safe world of logos, adverts, social media campaigns and supermarket shelves. We tell ourselves marketing is about selling trainers, holidays and breakfast cereal.History
Brexit and the Politics of Nostalgia Why Britain Was Never Really Voting on Brussels Alone There is an old temptation in British politics to imagine that the country has somehow misplaced itself.That there was once a moment - perhaps in the 1950s, perhaps in the 1980s, perhaps in some hazy period in between - when
What Did the Europeans Ever Do for Us? Brexit, Brussels and the Things We Didn't Realise We Had If you're of a certain age, you'll probably recognise the reference. In the 1979 Monty Python film Life of Brian, a group of rebels gather to discuss their hatred of the Romans. One of them asks: "What
Ten Years Since Brexit: What Actually Happened? A Decade Later, Britain Is Still Arguing About It On the evening of 23rd June 2016, millions of Britons went to bed expecting life to continue much as it always had. The next morning, the country woke up to discover it had voted to leave the European Union.
Brexit: The Greatest Marketing Campaign in British Political History How a Red Bus, Three Words, and One of the Most Controversial Campaigns in British History Changed a Nation On the morning of 24th June 2016, Britain woke up to discover it had done something that many people believed it would never actually do. The United
When Brand Ambassadors Go Wrong The Marketing Risks of Celebrity Endorsements There is an old marketing idea that if people admire someone, they may subconsciously transfer some of those positive feelings onto the brand they represent. In theory, it makes perfect sense. If a world-famous athlete drinks a certain sports drink, wears a particular
The Dark Arts of Marketing When Persuasion Becomes Manipulation Marketing has always walked a fine line between persuasion and manipulation. At its best, marketing helps people make informed decisions about products that improve their lives. At its worst, it nudges, tricks, and pressures consumers into behaviours they might never have chosen if they had been
Jacob Rees-Mogg, Misinformation and the Performance of Power What marketers can learn from incorrect claims, propaganda techniques and media spectacle Jacob Rees-Mogg is one of the most recognisable political figures of modern British politics. Tall, archaic in tone, consciously anachronistic, and almost permanently leaning into a Victorian cosplay of authority, he is a reminder that
Why History Is Unlikely to Be Kind to Donald Trump Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era History has a habit of sanding down sharp edges. With time, events become patterns, personalities become case studies, and moments of chaos are reframed as lessons. That process is rarely
When Spin Meets Reality: Political, Wartime and Social Justice Propaganda Failures When States Sell Stories - and the Truth Hits Back Political propaganda has existed as long as power itself. Governments, military leaders and movements have always tried to shape reality through messaging – whether to justify wars, hide failures, maintain morale, or enforce ideology.
Marketing Made Clear
© Copyright Marketing Made Clear 2023 - 2026 | All Rights Reserved
