Frightening the Competition The Dark Art of Fear-Based Marketing From anti-smoking campaigns to Burger King vs McDonald’s, how brands have used fear to spook consumers - with mixed results As Halloween creeps closer, marketers love a seasonal tie-in. Pumpkins, skeletons, and a suspicious number of discount sweets all reappear like clockwork. But in marketing,
20 Years On: Roadrunner United - The All-Star Sessions Revisited In October 2005, Roadrunner Records – a powerhouse label in heavy music – marked its 25th anniversary by unleashing a truly unprecedented compilation album. Titled Roadrunner United: The All-Star Sessions, this project corralled dozens of artists from across the label’s roster into one monumental collaborative
Adverts, Abs, and the Pendulum Problem How Beauty Marketing Went Bonkers If you’ve ever stood in a chemist under the fluorescent lights, holding a high-coverage concealer and a low opinion of your own pores, you already know this story. Ads helped build some frankly bonkers beauty standards, then lurched the other way and seemingly encouraged
What Modern Marketers Can Learn from the Rules of HeraldryHeraldry as the First Brand Identity SystemLong before Instagram algorithms, Super Bowl ads, and colour-matched Pantone guides, there was heraldry. Beginning in the 12th century, heraldry served a practical purpose: to help warriors recognise each other on the battlefield when everyone was covered in chainmail and
Clash of the Cymbal Titans Zildjian vs. Sabian – A Family Feud Forged in Bronze In the drumming world, the rivalry between Zildjian and Sabian rings as loud as a crashing cymbal. Much like the famous feud between Adidas and Puma, where two brothers split an empire in bitter contention, the Zildjian saga is a
A History of Dog Food From Table Scraps to Kibble and the Rise of Raw Dog food has come on a long journey from the days when our four-legged companions lived off kitchen scraps and carcasses they hunted themselves. Today, supermarket shelves groan under the weight of options: dry kibble, canned wet food, freeze-dried, and
Oasis Live '25 The Marketing Behind the Biggest Britpop Reunion Ever It finally happened. After years of public fallouts, cryptic tweets, and endless speculation, Oasis announced their reunion tour in 2025. Dubbed "Oasis Live '25", the comeback has become a landmark in live music and a case study in multi-layered, high-impact marketing. From ticketing controversies
Star Wars vs Star Trek A Rivalry in Marketing and Pop Culture Few pop culture rivalries are as enduring — or endearing — as Star Wars versus Star Trek. For decades, these two iconic sci-fi franchises have been playfully pitted against each other through fan debates, marketing campaigns, and media stunts. Star Trek debuted
Marketing, Messaging and Misinformation How Trump and Clinton Battled for America in 2016 The 2016 U.S. presidential election between Donald J. Trump and Hillary Rodham Clinton marked a turning point not only in American politics, but also in how political marketing, media strategy, and propaganda operate in the digital age. At its core, the battle
East of Truth The British and Dutch East India Companies Through the Lens of PR, Propaganda, and Perception For marketers and PR professionals, reputation is currency. But what happens when history rewrites your press release?The British and Dutch East India Companies – two of the most powerful corporations the world has ever known – helped
Marketing Made Clear
© Copyright Marketing Made Clear 2023 - 2026 | All Rights Reserved
