The Genius of the Marketing of Meat For Dogs Why brutal simplicity might be the smartest strategy in pet food right now There’s a moment in marketing when complexity becomes a crutch. When brands start layering features, benefits, ingredients, claims, sub-claims, and disclaimers on top of each other - not because it helps the
The Elastic Truth: How Brands Like Apple, Netflix, and Uber Turn Price Elasticity into a Marketing Weapon Why understanding price sensitivity is one of the most underrated skills in modern marketing Price is often treated as a finance problem. A number. A margin lever. A necessary evil somewhere between cost and profit. But that’s
How COVID-19 Rewired Consumer Behaviour – And Why Marketers Are Still Playing Catch-Up From Panic Buying to Platform Loyalty: The Lasting Impact on How We Buy There are moments in history that shift behaviour overnight - and then there’s COVID-19, which didn’t just shift behaviour, it rewired it. For marketers, the pandemic wasn’t just a
Tesco vs Sainsbury’s: The Battle That Built British Supermarkets How two supermarket giants turned pricing, perception, and data into one of the UK’s longest-running marketing rivalries If you want to understand modern retail marketing in the UK, you don’t start with Amazon. You start with Tesco and Sainsbury’s.For over a century, these two brands have
From Star Wars to a Marketing Empire: How Lucasfilm and Disney Built One of the Most Powerful Brands in History From Darth Vader to Disney+ - decoding the spikes, strategy, and staying power behind Star Wars’ global dominance There are brands, and then there is Star Wars. Not just a film franchise. Not just a
The Rise of the “Real Food” Movement in Pet Food Marketing How Human Food Trends Are Reshaping What We Feed Our Dogs There was a time when dog food was barely a consideration. You bought what was available, poured it into a bowl, and that was that. Convenience won, price mattered, and very few
Are Veterinarians Losing Their Influence on Dog Food Choices? Trust, Authority, and the Changing Landscape of Pet Food Marketing For decades, veterinarians have held a position of near-unquestioned authority in the pet food industry. If a vet recommended a specific brand or type of food, that was often the end of the conversation. The advice
Meat for Dogs Launches with a Simple Idea: Feed Meat Meat for Dogs - the no-nonsense raw dog food brand - has entered the dog food category with a message that cuts through the noise - and doesn’t ask for permission first: Feed meat. No trends. No over-engineering. No trying to reinvent what a dog
How to Define a Culture or Subculture From Heavy Metal to Norwegian Black Metal - understanding identity, resistance, and belonging What Is a Subculture (And Why It Matters) At its simplest, a subculture is a group within a wider society that develops its own values, norms, symbols, and behaviours, often in contrast to the mainstream.
Why Dog Owners Feed Their Dogs Better Than Themselves What Consumer Behaviour Reveals About Pet Food Marketing There is a strange contradiction at the heart of modern consumer behaviour.We know ultra-processed food is not ideal for us. We know we should probably eat better. And yet, most of us still reach for convenience, habit, or
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