Public Relations vs Propaganda: A Historical Perspective for Marketers How Marketers Can Learn from History’s Greatest Persuaders - from Edward Bernays to Wartime Campaigns Public Relations (PR) and Propaganda both revolve around influencing public opinion, but they have evolved along very different paths. For marketers, understanding the origins, evolution, and key distinctions between PR and
An Introduction to PR How Dove and KFC Got It Right (and Pepsi and United Airlines Didn’t) Public relations (PR) is one of those marketing-related disciplines that’s easy to misunderstand. For some, it conjures up images of celebrity publicists frantically dodging paparazzi. For others, it’s about writing press releases or organising events. But at its
The Psychology of Persuasion How Amazon, Colgate, Innocent and John Lewis Influence Us Marketers may talk endlessly about data, segmentation, and creative execution (and rightly so!!), but beneath it all, one truth remains: marketing is about people. And people are not perfectly rational creatures weighing up costs and benefits like calculators. Instead, we are
Frightening the Competition The Dark Art of Fear-Based Marketing From anti-smoking campaigns to Burger King vs McDonald’s, how brands have used fear to spook consumers - with mixed results As Halloween creeps closer, marketers love a seasonal tie-in. Pumpkins, skeletons, and a suspicious number of discount sweets all reappear like clockwork. But in marketing,
The Nobel Peace Prize When the Merchant of Death Became the Patron Saint of Peace When Alfred Nobel read his own obituary, it didn’t make for light breakfast reading. In 1888, a French newspaper mistakenly announced the death of “Le marchand de la mort est mort” - “The merchant of death is dead.” They’d confused
Psychology, Research, and Marketing How to Turn What People Say into What Brands Should Do Marketers love a good stat. But numbers without psychology can mislead you, and psychology without numbers can seduce you. The art is joining the two - understanding how human minds actually work and then designing research that reduces bias, surfaces
An Introduction to Supply Chain Why Marketers Should Care - Including Examples from Amazon, Zara and More... When most people hear the phrase supply chain, their mind jumps straight to warehouses, lorries, and factories. It sounds like something reserved for operations managers in hard hats, not marketing professionals. But in reality, supply chain decisions shape
What Marketers Can Learn from George Orwell’s Homage to CataloniaBuilding Upon the earlier Published Study GuideGeorge Orwell’s Homage to Catalonia (1938) is not the book most marketers would instinctively turn to for lessons. It is a memoir of his time fighting with the POUM militia during the Spanish Civil War - a vivid account of
World Mental Health Day How Brands are Responding to a Global Movement Every year on 10th October, the world pauses to recognise World Mental Health Day. First observed in 1992, it was established by the World Federation for Mental Health as a way to raise awareness, challenge stigma, and advocate for better access to mental
What Part of the Brain Does Marketing Really Affect? A Modern, Practical Guide for Marketers Marketing works when it fits how the brain actually makes decisions. Not the old “reptile brain vs rational brain” story, but the contemporary picture: fast emotional systems interacting with slower, reflective systems spread across multiple regions of the brain. In
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