Why the Best Adverts Appeal to Both System One and System Two Thinking Understanding the psychology of fast and slow decision-making in marketing When we talk about how consumers respond to advertising, it’s tempting to believe that decisions are made through cool, rational analysis. Price points, product features, and comparative benefits seem like the
The Power of Rebellion: What Guy Fawkes Can Teach Marketers About Guerrilla Campaigns From The Economist to BrewDog, Banksy to Benetton - how defiance became one of marketing’s most explosive strategies If the 5th of November celebrates the failure of a rebellion, then the 6th should celebrate the marketing of it. Guy Fawkes’ legend -
Guy Fawkes The Man, the Myth, and the Marketing of a Martyr Every 5th of November, Britain lights up the night sky in fiery remembrance of a plot that failed spectacularly. The Gunpowder Plot of 1605 is one of those rare historical moments that managed to evolve beyond its political context into something resembling a
The Persuaders: The Top 5 Most Famous Uses of Propaganda From wartime posters to cinematic persuasion - and what marketers can learn from history Propaganda might feel like a dirty word in marketing - but many view it simply as; persuasion at scale. The line between propaganda and marketing has always been thin, as explored
Día de los Muertos: How Brands Celebrate the Day of the Dead (Without Losing Their Souls) From Nike’s ‘Con Mi Familia’ to Modelo’s AR murals - how brands have embraced Mexico’s most colourful celebration while walking the fine line between respect and appropriation. Every year from 31 October to 2 November, Mexico celebrates Día de
Halloween in Tokyo, Japan From Cosplay Crossings to Pumpkin KitKats: How Japan Reinvented Halloween If Christmas in Tokyo is marked by neon illuminations and Valentine’s Day by chocolate, then Halloween is best described as a dazzling mix of cosplay, nightlife, and cultural reinvention. Japan may not have a long history with the holiday, but Tokyo
Halloween in Transylvania, Romania Dracula’s Homeland or Clever Tourism? The Truth Behind Transylvania’s Spooky Season When you hear “Transylvania” and “Halloween” in the same sentence, chances are your mind jumps straight to Count Dracula, looming castles, and misty Carpathian mountains. But while Bram Stoker’s fictional vampire has cemented Transylvania’s spooky reputation worldwide, the local reality
Halloween in Mexico City, Mexico Between Pumpkins and Marigolds: Where Halloween Meets Día de los Muertos Mexico City in late October and early November is unlike anywhere else in the world. While Halloween has been imported from the United States, Mexico has long had its own profound festival of the dead – Día de los
Can Marketing Qualify for R&D Tax Relief? Understanding When Innovation in Marketing Counts as Research and Development In the UK, companies can claim tax relief for Research & Development (R&D) activities that aim to achieve a scientific or technological advance. But what about marketing? Can developing a new campaign, app, or customer insight tool ever
An Introduction to Research and Development Lessons from Dyson, Tesla and Coca-Cola Research and development (R&D) is often thought of as a world of lab coats, prototypes, and scientists tinkering away in back rooms. But in reality, it’s a vital function that shapes the products and services we market every day. Without R&D, brands wouldn’t
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