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New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions Why “New Year, New Me” still works – and what marketers can learn from the brands that have mastered it Every January, marketers witness the same predictable pattern: consumers collectively enter what behavioural economists would call a liminal state. It’s a psychological threshold;
10 Emerging Marketing Roles for 2026 and Beyond The new jobs created by AI search, economic pressure, shrinking data, and a rapidly changing industry Marketing roles have always evolved, but 2026 is seeing a particularly sharp shift driven by three forces: Economic pressure forcing teams to adapt strategy and structure AI transforming how information is
What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy How brands can adapt - from AI search to consented data - and why the fundamentals matter more than ever The start of a new year brings the usual wave of predictions, but 2026 isn’t just another year. Across the
Marketing Year in Review 2025 How the Industry Shifted, Adapted and Occasionally Panicked - A Marketer’s Look Back 30 December is an odd date in marketing. Half the team is off, the other half is pretending to be off, and everyone is quietly wondering how many mince pies is professionally acceptable before mid-day. But this
Why History Is Unlikely to Be Kind to Donald Trump Fast Thinking, Short Cycles, and how Future Generations May Struggle to Explain the Trump Era History has a habit of sanding down sharp edges. With time, events become patterns, personalities become case studies, and moments of chaos are reframed as lessons. That process is rarely
When Spin Meets Reality: Political, Wartime and Social Justice Propaganda Failures When States Sell Stories - and the Truth Hits Back Political propaganda has existed as long as power itself. Governments, military leaders and movements have always tried to shape reality through messaging – whether to justify wars, hide failures, maintain morale, or enforce ideology.
When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality Why the rise of LLM-generated content might be creating the biggest misinformation challenge since the dawn of the internet For decades, the internet has expanded because millions of humans wrote things down - ideas, arguments, facts, rants, think-pieces, dodgy TripAdvisor reviews, the lot. But
“Woke”: How a Word Changed Meaning - and Why You Should Care The strange journey of “woke”, shifting public language, and what it means for brand strategy in 2025 Few words have travelled as far, or mutated as quickly, as "woke". It began as a compliment, became a political football, turned into an insult, and
Conspicuous Consumption: Why We Buy to Be Seen (and What Marketers Need to Know) The psychology of status-driven spending, identity through possessions, and how marketers can ethically tap into our need to stand out. From designer trainers to Instagrammable brunches and £1,000 reusable water bottles, we live in a world where purchasing power doesn’t just
Domino’s vs Pizza Hut: The Pizza Wars That Re-Shaped the UK Takeaway Market How Britain’s favourite pizza brand quietly changed hands - and what marketers can learn from it For anyone who grew up in the 80s or 90s, Pizza Hut was the pizza brand. It had the lunch buffet, the red-roof restaurants, the iconic
