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Jacob Rees-Mogg, Misinformation and the Performance of Power What marketers can learn from incorrect claims, propaganda techniques and media spectacle Jacob Rees-Mogg is one of the most recognisable political figures of modern British politics. Tall, archaic in tone, consciously anachronistic, and almost permanently leaning into a Victorian cosplay of authority, he is a reminder that
Why David Beckham Is So Marketable And what his brand partnerships reveal about long-term personal branding There are plenty of famous footballers. There are far fewer who remain commercially relevant decades after their peak, across multiple industries, cultures and generations. David Beckham is one of them. This article isn’t about whether Beckham was a great
Decision Paralysis: Why Too Much Choice Is Costing Brands Conversions Or: how giving people “options” can quietly kill sales Decision paralysis is one of those concepts that sounds like a modern affliction but has been quietly ruining conversion rates for decades. In simple terms, it happens when people are presented with so many options that
An Introduction to Agile Methodology for Marketers Why Agile Marketing Helps Teams Move Faster, Learn Quicker, and Stay Relevant in a Constantly Changing Landscape Agile methodology didn’t originate in marketing. It came from software development, created by people who were tired of long planning cycles, endless documentation, and projects that were obsolete before they
Sam Allardyce and His Management Style What Marketers Can Learn From Football’s Most Pragmatic Operator Sam Allardyce has spent most of his managerial career being underestimated.He has never been fashionable. He has never been associated with “beautiful football”. And yet, for over two decades, he has repeatedly walked into organisations in crisis and delivered results
An Introduction to Scrum Marketing How brands like Spotify, IBM and ING use Agile thinking to fix slow, bloated marketing Marketing has a habit of borrowing ideas from elsewhere. We took funnels from sales, positioning from military theory, behavioural psychology from Freud, Kahneman and friends, and more recently we’ve been eyeing up how software teams
Setting Career Goals in Marketing (Without Losing the Plot) How to build meaningful career direction in marketing without chasing job titles, burning out, or letting the industry decide for you A “Marketing Executive” could be running paid media budgets worth millions, managing an inbox full of agency emails, or being asked to “just design
Blue Monday: How Brands Use Emotion to Connect With Consumers (and Why It Works) What Blue Monday reveals about emotional marketing, from Spotify playlists and Nike motivation to Cadbury comfort Every January, like clockwork, Blue Monday rolls around. Allegedly the “most depressing day of the year”, it usually lands on the third Monday of January
How Tropicana’s Packaging Changed the Game - and What Marketers Can Learn from Its High-Profile Missteps Packaging Isn’t Just Packaging For brands in fast-moving consumer goods (FMCG), packaging sits at the intersection of brand identity, shopper behaviour, and sales performance. Few case studies encapsulate this like Tropicana’s 2009 redesign; a decision meant to modernise the
A Comprehensive Guide to GEO, AIO and How They Differ from Traditional SEO A marketer’s guide to understanding generative-engine optimisation, why the terminology is still a mess, and how it fundamentally differs from traditional SEO. Search marketing has always had a talent for reinventing itself with new acronyms. For two decades we managed fine with
