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The Mandela Effect Why Millions of People Remember Things That Never Happened There are few things more unsettling than confidently remembering something… only to discover it apparently never existed. You swear a film quote was different. You distinctly remember a logo looking another way. You could have bet your mortgage that a celebrity died years
When Southampton Lost the Narrative What “Spygate” Teaches Us About Crisis Communications in Sport There is an important distinction to make before anything else. Southampton F.C. did not lose the “Spygate” case simply because of bad communications. They lost because, according to the English Football League, the club admitted to multiple breaches of regulations
When Brand Ambassadors Go Wrong The Marketing Risks of Celebrity Endorsements There is an old marketing idea that if people admire someone, they may subconsciously transfer some of those positive feelings onto the brand they represent. In theory, it makes perfect sense. If a world-famous athlete drinks a certain sports drink, wears a particular
Reebok, Joe Foster and the Marketing Reinventions That Built the Brand How a Bolton running shoe business became one of the most fascinating case studies in sportswear marketing Reebok is one of those brands that feels as though it has lived several lives. At different points, it has been a British running shoe pioneer, an
Cult of Personality When Brands, Politics, and Business Stop Being About the Product There is something strangely powerful about people who become bigger than the thing they actually represent. Sometimes it is a politician. Sometimes it is a business leader. Sometimes it is a celebrity entrepreneur selling electric cars, turtlenecks, trainers, protein powder, or the
Purchasing Power Parity (PPP) Why £10 Doesn’t Always Mean £10 There’s a moment that many marketers (and travellers) have had. You land in a new country, order a coffee, and either: feel like you’ve just pulled off the deal of the century, or wonder whether you’ve accidentally bought the café. Same product. Same category.
Storytelling in Marketing Why Facts Tell, but Stories Sell Marketing has always been about persuasion. But the way we persuade has evolved. Once upon a time (and yes, that’s deliberate), it was enough to list features, shout about price, and hope for the best. Today, that approach feels about as effective as reading out a
Why Consumers Rarely Switch Dog Food And What Finally Makes Them Do It If you want to understand the pet food market, you need to understand one uncomfortable truth: Most consumers are not actively choosing dog food. They are repeating it. Despite the rise of premium brands, raw feeding, and increasingly vocal communities, a large
The Genius of the Marketing of Meat For Dogs Why brutal simplicity might be the smartest strategy in pet food right now There’s a moment in marketing when complexity becomes a crutch. When brands start layering features, benefits, ingredients, claims, sub-claims, and disclaimers on top of each other - not because it helps the
International Nurses Day The Most Trusted Brand You’re Probably Not Marketing Properly Every year on 12 May, the world marks International Nurses Day; a date chosen to coincide with the birthday of Florence Nightingale. Now, if you’re a marketer, your first instinct might be to ask: what’s this got to do with me? Quite
