Adaptive Tactics Under Pressure and the Art of Improvisation When the match is running, the heat is on and your campaign isn’t going to pause - how to think, act and adapt like a championship team In sport they call it being “in the clutch” - the moment when the stadium hums, the seconds tick
How to Define a Culture or Subculture From Heavy Metal to Norwegian Black Metal - understanding identity, resistance, and belonging What Is a Subculture (And Why It Matters) At its simplest, a subculture is a group within a wider society that develops its own values, norms, symbols, and behaviours, often in contrast to the mainstream.
Why Do Campaigns Go Viral? Lessons from Nike, Dove, Always and More The psychology, strategy, and brand examples behind marketing that spreads like wildfire Viral marketing is often treated like lightning in a bottle - unpredictable, uncontrollable, and largely down to luck. But that is only half the story. Behind most “overnight successes” are
National Hug Your Dog Day: What It Teaches Us About Emotional Marketing (and When Not to Hug) When Emotion Drives Engagement - and Why the Best Marketing Understands the Dog, Not Just the Owner There are few things in life as universally agreed upon as this: dogs are brilliant.So it’s perhaps no surprise that a
What Does a Marketing Plan Actually Look Like? Marketing plans are one of those things everyone talks about, but very few people ever see in full. In theory, they’re structured, strategic, and neatly documented. In reality, they often live somewhere between a PowerPoint presentation, a spreadsheet, and a collection of half-finished ideas discussed in
Why Dog Owners Feed Their Dogs Better Than Themselves What Consumer Behaviour Reveals About Pet Food Marketing There is a strange contradiction at the heart of modern consumer behaviour.We know ultra-processed food is not ideal for us. We know we should probably eat better. And yet, most of us still reach for convenience, habit, or
The Role of Creativity in Marketing Why originality still matters in a world obsessed with optimisation Marketing, in its most reductive form, is often treated as a numbers game. Click-through rates, conversion funnels, customer acquisition costs - the dashboards are endless, and the temptation is to believe that if we simply optimise hard enough, success
Is There an Ideal Marketing Budget Ratio? From Procter & Gamble’s consistency to Amazon’s flexibility - what the world’s biggest brands actually do Marketing has a habit of making simple questions feel unnecessarily complicated. This is one of them. On the surface, it sounds like something that should be neatly resolved with a number: Spend
The History of Paid Advertising From Town Criers to Targeted Ads Marketing has always had one fundamental challenge: how do you reach people who might want what you’re selling? Long before Google Ads dashboards and social media targeting, businesses relied on very simple methods to promote their products. Over time, paid advertising evolved from
How Dog Owners Choose Dog Food Insights from an MBA Study of Consumer Behaviour in the UK Pet Food Market The global pet food market is one of the fastest-growing sectors in consumer goods. In the UK alone, the market has reached billions of pounds annually and continues to grow as pet ownership increases and
Marketing Made Clear
© Copyright Marketing Made Clear 2023 - 2026 | All Rights Reserved
