Marketing Made Clear
Search the library
Brexit: The Greatest Marketing Campaign in British Political History How a Red Bus, Three Words, and One of the Most Controversial Campaigns in British History Changed a Nation On the morning of 24th June 2016, Britain woke up to discover it had done something that many people believed it would never actually do. The United
Red Bull: How an Energy Drink Became a Media Empire The marketing strategy behind Red Bull's dominance in extreme sports, football, and content marketing. Most brands sponsor events. Red Bull became the event. Most brands buy advertising. Red Bull built its own media company. Most brands sell products. Red Bull sells an identity. It is
How Marketers Can Use FactCheck.org A practical guide to verifying claims, statistics and online information. In an age where misinformation can spread faster than a viral TikTok trend, marketers need reliable sources to verify claims before sharing them. One useful tool is FactCheck.org, a non-profit fact-checking organisation run by the Annenberg Public Policy Center at
The Rise of the Holistic Dog Owner Why Raw Feeding Is About More Than Food The debate around dog food is often framed as a battle between raw and kibble. One side talks about processing, convenience and nutritional completeness. The other talks about natural feeding, fresh ingredients and ancestral diets. But after analysing responses from
Countercultures: Why Marketers Ignore Them at Their Peril Understanding the Movements That Challenge Society - and Often Change It Countercultures are fascinating because they often begin as outsiders rejecting mainstream ideas, only to see their beliefs, styles and behaviours eventually absorbed into the very culture they once opposed. Many of today's biggest brands owe
Levi’s, the Gold Rush, and One of the Greatest Market Opportunities in Business History How Levi Strauss Saw More Value in Selling to the Prospectors Than Becoming One When people think of Levi’s, they usually think of blue jeans. Some think of Levi's as a fashion brand. Others think of Americana, cowboys, rock stars, or
Consumer Culture Theory Explained: Why People Buy Identities, Not Just Products Understanding Arnould & Thompson (2005) Through Real-World Marketing Examples Marketing students often encounter theories that sound far more complicated than they really are. Consumer Culture Theory - often shortened to CCT - is one of them. At first glance, the term feels intimidating. It
Conversion Rate Optimisation (CRO): Turning More Visitors into Customers Why Getting More Traffic Isn't Always the Answer One of the most common mistakes in marketing is assuming that the solution to every problem is more traffic. Website sales are down? Buy more advertising. Lead generation is struggling? Increase the PPC budget. Not enough enquiries? Publish
Personalisation in Marketing: How Brands Turn Data Into Customer Loyalty Why Some Brands Feel Like They Know You Better Than Your Friends Walk into your local coffee shop and order the same drink every morning. After a few visits, the barista remembers your order. You feel recognised. You feel valued. You feel like a regular.
Reinventing Yourself: What Marketers Can Learn from Prince, Madonna and the Art of Starting Again Why Some People Stay Relevant While Others Become a Footnote One of the most fascinating questions in marketing is why some brands, businesses, and individuals remain relevant for decades while others disappear almost overnight. The answer is not always talent.
