Why David Beckham Is So Marketable And what his brand partnerships reveal about long-term personal branding There are plenty of famous footballers. There are far fewer who remain commercially relevant decades after their peak, across multiple industries, cultures and generations. David Beckham is one of them. This article isn’t about whether Beckham was a great
The Skills Every Marketer Needs in 2026 The non-negotiable skills marketers must develop to stay relevant in a rapidly changing profession Every year, marketers are told they need “10 new skills” or “the one thing that will future-proof their career”. Most of it is noise. Shiny tools, vague buzzwords, and the same recycled advice with
Decision Paralysis: Why Too Much Choice Is Costing Brands Conversions Or: how giving people “options” can quietly kill sales Decision paralysis is one of those concepts that sounds like a modern affliction but has been quietly ruining conversion rates for decades. In simple terms, it happens when people are presented with so many options that
Telemarketing Explained: An Honest Introduction for Modern Marketers What telemarketing really is, why it still matters, and what brands like American Express, B2B SaaS firms, and charities have done right Telemarketing is one of those marketing disciplines that most people think they understand - and many would happily banish to the same cupboard as unsolicited
An Introduction to Agile Methodology for Marketers Why Agile Marketing Helps Teams Move Faster, Learn Quicker, and Stay Relevant in a Constantly Changing Landscape Agile methodology didn’t originate in marketing. It came from software development, created by people who were tired of long planning cycles, endless documentation, and projects that were obsolete before they
Sam Allardyce and His Management Style What Marketers Can Learn From Football’s Most Pragmatic Operator Sam Allardyce has spent most of his managerial career being underestimated.He has never been fashionable. He has never been associated with “beautiful football”. And yet, for over two decades, he has repeatedly walked into organisations in crisis and delivered results
What I Learned From... Growing Up as a Dual National What It Taught Me About Identity and Marketing I was born in Perth, Australia, to an English Mum and an Australian Dad. My Mum’s parents were both English; my Dad’s both Australian. In other words, half of me was tea and drizzle, the other half
Burns Night: How Robert Burns Became Scotland’s Greatest Brand Ambassador From a Poet’s Supper to a Global Cultural Export Every year on 25 January, Scotland (and a surprisingly large number of people with no Scottish blood whatsoever) gathers to celebrate Burns Night. There will be haggis. There will be whisky. There will be at least
An Introduction to Scrum Marketing How brands like Spotify, IBM and ING use Agile thinking to fix slow, bloated marketing Marketing has a habit of borrowing ideas from elsewhere. We took funnels from sales, positioning from military theory, behavioural psychology from Freud, Kahneman and friends, and more recently we’ve been eyeing up how software teams
Setting Career Goals in Marketing (Without Losing the Plot) How to build meaningful career direction in marketing without chasing job titles, burning out, or letting the industry decide for you A “Marketing Executive” could be running paid media budgets worth millions, managing an inbox full of agency emails, or being asked to “just design
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