Crocs: How an Ugly Shoe Became a Marketing Masterclass Why comfort, confidence and cultural timing matter more than conventional good taste There are very few products in modern consumer culture that people describe as objectively ugly while simultaneously queueing up to buy in multiple colours. Crocs are one of them. They look like something a
Gap’s 2010 Logo Redesign: Timeline, Backlash, and Aftermath Why Gap Decided to Change Its Iconic Logo By 2010, Gap’s branding had remained largely unchanged for over two decades. The familiar “blue box” logo; white GAP letters in a serif font inside a navy blue square, had symbolised the company since 1990. However, after the 2008
When Communications Become the Story: Rasmus Ankersen, Sports Republic and the Southampton Fan Fallout A Case Study in How Not to Communicate With Football Fans For a club like Southampton FC, communication has always mattered. This is a fanbase that largely accepted difficult decisions in the past when they were clearly explained, competently executed, and
Jacob Rees-Mogg, Misinformation and the Performance of Power What marketers can learn from incorrect claims, propaganda techniques and media spectacle Jacob Rees-Mogg is one of the most recognisable political figures of modern British politics. Tall, archaic in tone, consciously anachronistic, and almost permanently leaning into a Victorian cosplay of authority, he is a reminder that
Why David Beckham Is So Marketable And what his brand partnerships reveal about long-term personal branding There are plenty of famous footballers. There are far fewer who remain commercially relevant decades after their peak, across multiple industries, cultures and generations. David Beckham is one of them. This article isn’t about whether Beckham was a great
The Skills Every Marketer Needs in 2026 The non-negotiable skills marketers must develop to stay relevant in a rapidly changing profession Every year, marketers are told they need “10 new skills” or “the one thing that will future-proof their career”. Most of it is noise. Shiny tools, vague buzzwords, and the same recycled advice with
Decision Paralysis: Why Too Much Choice Is Costing Brands Conversions Or: how giving people “options” can quietly kill sales Decision paralysis is one of those concepts that sounds like a modern affliction but has been quietly ruining conversion rates for decades. In simple terms, it happens when people are presented with so many options that
Telemarketing Explained: An Honest Introduction for Modern Marketers What telemarketing really is, why it still matters, and what brands like American Express, B2B SaaS firms, and charities have done right Telemarketing is one of those marketing disciplines that most people think they understand - and many would happily banish to the same cupboard as unsolicited
An Introduction to Agile Methodology for Marketers Why Agile Marketing Helps Teams Move Faster, Learn Quicker, and Stay Relevant in a Constantly Changing Landscape Agile methodology didn’t originate in marketing. It came from software development, created by people who were tired of long planning cycles, endless documentation, and projects that were obsolete before they
Sam Allardyce and His Management Style What Marketers Can Learn From Football’s Most Pragmatic Operator Sam Allardyce has spent most of his managerial career being underestimated.He has never been fashionable. He has never been associated with “beautiful football”. And yet, for over two decades, he has repeatedly walked into organisations in crisis and delivered results
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