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PESTEL: A Powerful Framework Restored for the Modern Workplace How to make PESTEL analysis dynamic, actionable, and fit for purpose using modern tools and AI Marketing Strategy | Go-To-Market | Organisational Intelligence Guest Blog from Lee Sellen. Throughout all foundational marketing education, the PESTEL analysis is presented as a vital tool for market validation
The Listerine Deception How a Mouthwash Brand Sold the Fear of Bad Breath There are few things in marketing more impressive - or more faintly sinister - than persuading millions of people that they have a problem they did not previously think they had, and then selling them the cure in a brown bottle.That is
Take Your Dog to Work Day? In This Heat, the Kindest Thing Might Be Leaving Them at Home There is something wonderfully British about Take Your Dog to Work Day landing in late June.On paper, it sounds lovely. A day for offices to soften a little. Labradors under desks. Someone from finance pretending not to
Brexit and the Politics of Nostalgia Why Britain Was Never Really Voting on Brussels Alone There is an old temptation in British politics to imagine that the country has somehow misplaced itself.That there was once a moment - perhaps in the 1950s, perhaps in the 1980s, perhaps in some hazy period in between - when
What Did the Europeans Ever Do for Us? Brexit, Brussels and the Things We Didn't Realise We Had If you're of a certain age, you'll probably recognise the reference. In the 1979 Monty Python film Life of Brian, a group of rebels gather to discuss their hatred of the Romans. One of them asks: "What
Ten Years Since Brexit: What Actually Happened? A Decade Later, Britain Is Still Arguing About It On the evening of 23rd June 2016, millions of Britons went to bed expecting life to continue much as it always had. The next morning, the country woke up to discover it had voted to leave the European Union.
Brexit: The Greatest Marketing Campaign in British Political History How a Red Bus, Three Words, and One of the Most Controversial Campaigns in British History Changed a Nation On the morning of 24th June 2016, Britain woke up to discover it had done something that many people believed it would never actually do. The United
Red Bull: How an Energy Drink Became a Media Empire The marketing strategy behind Red Bull's dominance in extreme sports, football, and content marketing. Most brands sponsor events. Red Bull became the event. Most brands buy advertising. Red Bull built its own media company. Most brands sell products. Red Bull sells an identity. It is
How Marketers Can Use FactCheck.org A practical guide to verifying claims, statistics and online information. In an age where misinformation can spread faster than a viral TikTok trend, marketers need reliable sources to verify claims before sharing them. One useful tool is FactCheck.org, a non-profit fact-checking organisation run by the Annenberg Public Policy Center at
The Rise of the Holistic Dog Owner Why Raw Feeding Is About More Than Food The debate around dog food is often framed as a battle between raw and kibble. One side talks about processing, convenience and nutritional completeness. The other talks about natural feeding, fresh ingredients and ancestral diets. But after analysing responses from
