When Corporate Spin Backfires: From Pepsi’s Protest Fiasco to Dieselgate When Brands Try to Shape Reality - And Fail Corporations have long used persuasion, positioning and crisis PR to bend perception in their favour. Whether through glossy advertising, “values-driven” messaging or emergency comms, brands often try to steer public opinion rather than simply serve it.
Electroencephalography (EEG) in Marketing How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour Electroencephalography, or EEG, if you don’t fancy chewing your tongue every time you pronounce it... has quietly become one of the most influential tools in neuromarketing. While it still sounds like something you might find in a 1970s
The Opportunities for Automation in Marketing The marketer’s guide to smarter workflows, better personalisation, and more time for actual strategic thinking Automation can feel like the marketing equivalent of self-checkout: some people love the efficiency, some fear being replaced, and others just want a real human when things go wrong. But for modern marketers -
How To Choose A Marketing Agency: A Practical Guide For Marketers (Without Losing Your Budget, Your Sanity, Or Your Weekends) If you work in marketing long enough, there comes a moment when someone senior says the seven most dangerous words in the English language: “Can’t we just get an agency in?” Sometimes that’s exactly
What is Stakeholder Management? Why Marketers Need to Master the Art of Stakeholder Mapping and Communication Stakeholder management is the process of identifying, analysing, and engaging the people or groups who have an interest in a particular project, campaign, or business activity. In simple terms, it’s about managing relationships with anyone who has a
The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy Learn how to create a clear, data‑driven marketing strategy that helps your small business grow online in 2026. Every thriving business, whether a startup or small brand, needs a clear, focused marketing strategy. Without one, even the best ideas struggle to attract and retain
Lessons from Past Cost-of-Living Crises - What Marketers Can Learn History Rhymes at the Checkout Cost-of-living crises are back in headlines. In 2022, UK inflation hit a 41-year high, stirring memories of the last time prices surged this fiercely. For marketers and businesses, today’s consumer behaviors under pressure echo those from decades past. Shoppers
Marketing Job Titles Explained From Interns to CMOs - What Every Marketing Role Actually Means If you’ve ever tried to decode a job title like “Growth Hacker”, “Brand Evangelist”, or “Head of Lifecycle Marketing” and wondered if it’s a real role or a clever way to rebrand “person who sends emails,” you’re not alone. Marketing
Black Friday 2025: What Marketers Need to Know How the nation’s biggest shopping event has evolved - and how brands can make the most of it. This year, Black Friday falls on 28th November 2025. But the world’s most famous discount day is no longer just a day. It’s a month-long consumer marathon that stretches
Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable Because blending in is a strategy for wallpaper, not brands Differentiation is one of those words that appears in every marketing textbook, strategy deck, and pitch document - usually underlined, highlighted, and surrounded by a halo of importance. And rightly so.
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