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From Star Wars to a Marketing Empire: How Lucasfilm and Disney Built One of the Most Powerful Brands in History From Darth Vader to Disney+ - decoding the spikes, strategy, and staying power behind Star Wars’ global dominance There are brands, and then there is Star Wars. Not just a film franchise. Not just a
Google Trends in Action: What Netflix, Blockbuster and Global Search Behaviour Can Teach Marketers From Netflix vs Blockbuster to Seasonal Demand for Sunglasses - How Google Trends Reveals What Your Audience Actually Cares About There is something slightly addictive about watching search behaviour unfold in real time. It is the closest thing marketers have
From LEGO to Peloton: How Communities Turn Customers into Marketers What Glossier, BrewDog, and Gymshark Teach Us About Building Brands People Actually Belong To There is a quiet shift happening in marketing - and it is not about channels, algorithms, or even budgets. It is about people. Not audiences. Not segments. Not “users”. Communities. The
How Netflix, Amazon, and Google Predict the Future: A Marketer’s Guide to Trend Forecasting From Spotify’s Algorithms to Nike’s Cultural Radar - How the World’s Smartest Brands Stay One Step Ahead There’s a quiet arms race happening in marketing. Not over who can shout the loudest - that battle was settled somewhere around the third
Do You Really Know Who Makes Your Food? The Surprising Companies Behind the Brands You Buy Why the supermarket is full of brands that are not quite as independent as they appear Walk into a supermarket and it feels as though hundreds of companies are fighting for your attention. Look behind the labels, however, and
Publishing Truth in a Post-Truth World: Revisiting Homage to Catalonia on Its Anniversary Why Homage to Catalonia still feels uncomfortably modern in 2026 There are anniversaries that feel ceremonial, and then there are anniversaries that feel… a bit too relevant.The publication of Homage to Catalonia by George Orwell falls firmly into the latter category. Written
The Neil Patel Playbook: What Marketers Can Learn from a Content Machine How Neil Patel Built Ubersuggest, Mastered SEO, and Turned Content into a Scalable Growth Engine There are marketers who talk about marketing, and then there are marketers who build entire ecosystems around it. Neil Patel sits firmly in the latter category. If you’ve
Functional Magnetic Resonance Imaging (fMRI) in Marketing From Brain Scans to Brand Strategy: How Coca-Cola, Pepsi and Google Have Explored the Subconscious Mind There is a moment in every marketing campaign where the uncomfortable truth creeps in: people don’t always know why they make the decisions they do. Ask a consumer why they chose
From Barbie to Netflix: What Entertainment Marketing Teaches Us That Nike and Apple Can’t How Marvel, Taylor Swift, and Disney Turn Audiences into Fanatics - and Why Traditional Brands Struggle to Keep Up There is a moment, somewhere between queuing for a midnight film release and arguing online about whether the ending “ruined everything”, where
Are Veterinarians Losing Their Influence on Dog Food Choices? Trust, Authority, and the Changing Landscape of Pet Food Marketing For decades, veterinarians have held a position of near-unquestioned authority in the pet food industry. If a vet recommended a specific brand or type of food, that was often the end of the conversation. The advice
