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My Top 5 Christmas Marketing Campaigns A Masterclass in Festive Advertising Christmas advertising has become an art form, with brands crafting campaigns that tug at heartstrings, evoke nostalgia, and spark joy. From the emotional storytelling of John Lewis to the cultural impact of Coca-Cola, these campaigns have not only driven sales but also cemented themselves
Do Marketing Salaries Keep Up With Inflation? A Data-Led Look at 20 Years of Pay, Pressure and Perception What the numbers from the UK, US and EU really show about pay growth in marketing - and whether the industry is quietly falling behind. If you’ve worked in marketing long enough, you’ll know two things to
When Spin Meets Reality: Political, Wartime and Social Justice Propaganda Failures When States Sell Stories - and the Truth Hits Back Political propaganda has existed as long as power itself. Governments, military leaders and movements have always tried to shape reality through messaging – whether to justify wars, hide failures, maintain morale, or enforce ideology.
When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality Why the rise of LLM-generated content might be creating the biggest misinformation challenge since the dawn of the internet For decades, the internet has expanded because millions of humans wrote things down - ideas, arguments, facts, rants, think-pieces, dodgy TripAdvisor reviews, the lot. But
What I Learned From... Making Bass Guitars The Value of Transferable Skills I firmly believe that you can learn transferable skills that can help you in your career, whether it be marketing or anything else, from other experiences in life. This belief is at the core of the "What I Learned From" (WILF) series, where
“Woke”: How a Word Changed Meaning - and Why You Should Care The strange journey of “woke”, shifting public language, and what it means for brand strategy in 2025 Few words have travelled as far, or mutated as quickly, as "woke". It began as a compliment, became a political football, turned into an insult, and
Conspicuous Consumption: Why We Buy to Be Seen (and What Marketers Need to Know) The psychology of status-driven spending, identity through possessions, and how marketers can ethically tap into our need to stand out. From designer trainers to Instagrammable brunches and £1,000 reusable water bottles, we live in a world where purchasing power doesn’t just
Domino’s vs Pizza Hut: The Pizza Wars That Re-Shaped the UK Takeaway Market How Britain’s favourite pizza brand quietly changed hands - and what marketers can learn from it For anyone who grew up in the 80s or 90s, Pizza Hut was the pizza brand. It had the lunch buffet, the red-roof restaurants, the iconic
The Top Paying Marketing Roles for 2026 (UK) and How the Big Money has Shifted in 20 Years How UK marketing salaries have evolved from 2006 to 2026 - and which roles now command the biggest pay packets in a data-driven, commercially accountable era If you are anywhere near the top of an organisation in
When Corporate Spin Backfires: From Pepsi’s Protest Fiasco to Dieselgate When Brands Try to Shape Reality - And Fail Corporations have long used persuasion, positioning and crisis PR to bend perception in their favour. Whether through glossy advertising, “values-driven” messaging or emergency comms, brands often try to steer public opinion rather than simply serve it.
