Google Trends in Action: What Netflix, Blockbuster and Global Search Behaviour Can Teach Marketers From Netflix vs Blockbuster to Seasonal Demand for Sunglasses - How Google Trends Reveals What Your Audience Actually Cares About There is something slightly addictive about watching search behaviour unfold in real time. It is the closest thing marketers have
AI and Automation in Marketing: Superpower, Threat, or Just Another Tool? How artificial intelligence is reshaping marketing performance, productivity and professional relevance Artificial intelligence and marketing automation have moved from conference buzzwords to everyday working tools at a pace that should probably concern us more than it does. Five years ago, AI in marketing meant
When AI Starts Eating Itself: How Self-Perpetuating Loops Could Rewrite Reality Why the rise of LLM-generated content might be creating the biggest misinformation challenge since the dawn of the internet For decades, the internet has expanded because millions of humans wrote things down - ideas, arguments, facts, rants, think-pieces, dodgy TripAdvisor reviews, the lot. But
The Korean Wave: From Gangnam Style to Squid Game and K-Pop Demon Hunters5 How South Korean pop culture conquered the West - and why marketers should be paying attention In 2012, a man in sunglasses and a blue tuxedo galloped across the internet. Gangnam Style by PSY wasn’t just a viral hit; it was the
An Introduction to PR How Dove and KFC Got It Right (and Pepsi and United Airlines Didn’t) Public relations (PR) is one of those marketing-related disciplines that’s easy to misunderstand. For some, it conjures up images of celebrity publicists frantically dodging paparazzi. For others, it’s about writing press releases or organising events. But at its
The Nobel Peace Prize When the Merchant of Death Became the Patron Saint of Peace When Alfred Nobel read his own obituary, it didn’t make for light breakfast reading. In 1888, a French newspaper mistakenly announced the death of “Le marchand de la mort est mort” - “The merchant of death is dead.” They’d confused
What Would Orwell Think? Elon Musk, Symbolism, and the Power of Propaganda A Critique, From an Avid Reader of Orwell's Works In September 2025, London hosted a rally fronted by Tommy Robinson, a controversial figure whose events attract both fervent supporters and equally vocal critics. At this gathering, one appearance stood out: Elon Musk,
Dropshipping Demystified A Marketer’s Guide to the Pros, Cons, and Success Stories What is Dropshipping? Dropshipping is a retail fulfilment model where an online store sells products without holding any stock itself. Instead, when a customer buys an item, the store forwards the order to a third-party supplier (often a manufacturer or wholesaler) who ships
How to Market During the Summer Slump Strategies That Actually Work Every year it arrives like clockwork - slightly slower inbox replies, mysterious OOO emails from clients with suspiciously vague return dates, and that sudden urge to rebrand everything with palm trees and a flamingo.Welcome to the summer slump. Or, if you're feeling optimistic: an
Introduction to Political Marketing The Power Behind Modern Campaigns Political marketing is the strategic application of marketing principles to influence political behaviour, shape public opinion, and secure electoral success. It combines elements of branding, advertising, public relations, data analytics, and digital engagement to promote politicians, parties, policies, and ideologies. While it shares similarities with commercial
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