World Health Day 2025 Why Health and Wellbeing Should Be at the Heart of Marketing Every year on 7th April, the world comes together to celebrate World Health Day, raising awareness of global health challenges and advocating for better healthcare access and wellbeing. While the focus is often on public health policies, healthcare systems, and
Understanding AI and How It Sources Information The Complexity of AI Information Sourcing: Risks, Challenges, and Best Practices for Marketers Artificial Intelligence (AI) has transformed how we access and process information. From search engines to chatbots, AI-driven platforms synthesise vast amounts of data to provide seemingly instant answers. However, the way AI sources and verifies
The Most Hated Sales Tactics ... and Why They Backfire Sales and marketing are two sides of the same coin. A good marketing strategy makes sales easier, and good salesmanship reinforces brand trust. But when sales tactics feel pushy, deceptive, or downright annoying, they can do the opposite - driving customers away, damaging brand reputation,
The Fundamentals of Operations Management for Marketers Why Marketers Should Care About Operations Management Operations management might sound like something best left to supply chain, logistics, or manufacturing experts. However, for marketers, understanding the fundamentals of operations management is crucial for delivering successful campaigns, managing budgets, and ensuring that strategic goals align with an organisation’s
Virtue Signalling in Marketing A Hollow Strategy or Ethical Imperative? Firstly, I fully acknowledge that covering this topic means that I am treading dangerous ground - so it's important to understand my standpoint. I produce articles aimed at Marketers, or individuals that aspire to learn marketing - so it is highly likely that people reading
AI Marketing Trends for 2025 What Marketers Need to Know About AI Artificial Intelligence (AI) is quietly revolutionising the marketing landscape, offering new ways to connect with audiences, streamline operations, and drive results. As we step into 2025, the integration of AI into marketing strategies is no longer optional; it’s essential. In this article, we’ll
Top 5 Emerging Marketing Roles for 2025 The Innovative Roles Shaping the Industry in 2025 As the marketing landscape continues to evolve, several new roles are emerging to address the industry's shifting needs. Here are five key positions expected to be in high demand in 2025: AI Marketing Specialist – Harnesses artificial intelligence to personalise
BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies Episode Summary In this conversation, Will Green and Yaz Porritt discuss their experiences with content creation and marketing in the pet industry. They talk about the importance of finding a balance between seriousness and silliness in
BONUS: Starting a Podcast! Mike Hanson from Pod People Productions Episode Summary Mike Hanson, founder of Pod People Productions, discusses his transition from radio to podcasting and the growth of the podcasting industry. He shares his experience working with various podcasts and the importance of finding
BONUS: Starting a Podcast! Damian Moore from Audio Audit Episode Summary In this bonus episode of Marketing Made Clear, host Will Green MA MBA interviews Damian Moore, the founder of Audio Audit, an automated quality checking tool for podcasters. They discuss Damian's background as a Cloud
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