How Marketers Can Use FactCheck.org A practical guide to verifying claims, statistics and online information. In an age where misinformation can spread faster than a viral TikTok trend, marketers need reliable sources to verify claims before sharing them. One useful tool is FactCheck.org, a non-profit fact-checking organisation run by the Annenberg Public Policy Center at
Personalisation in Marketing: How Brands Turn Data Into Customer Loyalty Why Some Brands Feel Like They Know You Better Than Your Friends Walk into your local coffee shop and order the same drink every morning. After a few visits, the barista remembers your order. You feel recognised. You feel valued. You feel like a regular.
User-Generated Content (UGC) The Marketing Goldmine Brands Still Underestimate There was a time when brands controlled almost everything. They controlled the advert. They controlled the messaging. They controlled the photography. They controlled the celebrity endorsements. And if a customer had something negative to say? Well, unless they wrote a strongly worded letter or cornered
How Netflix, Amazon, and Google Predict the Future: A Marketer’s Guide to Trend Forecasting From Spotify’s Algorithms to Nike’s Cultural Radar - How the World’s Smartest Brands Stay One Step Ahead There’s a quiet arms race happening in marketing. Not over who can shout the loudest - that battle was settled somewhere around the third
The Slow Burn Effect in Marketing: When Momentum Builds - Or Reputation Unravels Why brand success (and brand damage) often build slowly before suddenly becoming impossible to ignore Marketing rarely behaves like a light switch. It is much closer to a dimmer; gradual, cumulative, sometimes frustratingly slow. Whether building a brand or damaging one,
Tesco Clubcard and the Psychology of Loyalty Cards Why Points Feel Like Progress (and Why We Can’t Leave Them Behind) Loyalty cards are one of those marketing inventions that feel almost boring - until you remember they’ve quietly rewired how entire categories compete. On the surface, a loyalty card is a simple value exchange: You
Telemarketing Explained: An Honest Introduction for Modern Marketers What telemarketing really is, why it still matters, and what brands like American Express, B2B SaaS firms, and charities have done right Telemarketing is one of those marketing disciplines that most people think they understand - and many would happily banish to the same cupboard as unsolicited
An Introduction to Agile Methodology for Marketers Why Agile Marketing Helps Teams Move Faster, Learn Quicker, and Stay Relevant in a Constantly Changing Landscape Agile methodology didn’t originate in marketing. It came from software development, created by people who were tired of long planning cycles, endless documentation, and projects that were obsolete before they
An Introduction to Scrum Marketing How brands like Spotify, IBM and ING use Agile thinking to fix slow, bloated marketing Marketing has a habit of borrowing ideas from elsewhere. We took funnels from sales, positioning from military theory, behavioural psychology from Freud, Kahneman and friends, and more recently we’ve been eyeing up how software teams
Spotify Wrapped: How a Yearly Music Recap Became One of the Best Marketing Campaigns Ever Made The psychology, storytelling, and genius behind Spotify’s annual data-driven phenomenon Every December, millions of people willingly advertise Spotify for free. Not because they’re paid, not because they’re influenced, but because Spotify Wrapped has become a cultural ritual. Wrapped is
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