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New Year, New Opportunity: How Brands Harness the Psychology of January Resolutions Why “New Year, New Me” still works – and what marketers can learn from the brands that have mastered it Every January, marketers witness the same predictable pattern: consumers collectively enter what behavioural economists would call a liminal state. It’s a psychological threshold;
10 Emerging Marketing Roles for 2026 and Beyond The new jobs created by AI search, economic pressure, shrinking data, and a rapidly changing industry Marketing roles have always evolved, but 2026 is seeing a particularly sharp shift driven by three forces: Economic pressure forcing teams to adapt strategy and structure AI transforming how information is
What Marketers Should Focus On in 2026: Ten Strategic Priorities for an Uncertain Economy How brands can adapt - from AI search to consented data - and why the fundamentals matter more than ever The start of a new year brings the usual wave of predictions, but 2026 isn’t just another year. Across the
Marketing Year in Review 2025 How the Industry Shifted, Adapted and Occasionally Panicked - A Marketer’s Look Back 30 December is an odd date in marketing. Half the team is off, the other half is pretending to be off, and everyone is quietly wondering how many mince pies is professionally acceptable before mid-day. But this
Electroencephalography (EEG) in Marketing How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour Electroencephalography, or EEG, if you don’t fancy chewing your tongue every time you pronounce it... has quietly become one of the most influential tools in neuromarketing. While it still sounds like something you might find in a 1970s
How To Choose A Marketing Agency: A Practical Guide For Marketers (Without Losing Your Budget, Your Sanity, Or Your Weekends) If you work in marketing long enough, there comes a moment when someone senior says the seven most dangerous words in the English language: “Can’t we just get an agency in?” Sometimes that’s exactly
The Complete 2026 Guide to Building a Clear, Modern Marketing Strategy Learn how to create a clear, data‑driven marketing strategy that helps your small business grow online in 2026. Every thriving business, whether a startup or small brand, needs a clear, focused marketing strategy. Without one, even the best ideas struggle to attract and retain
Differentiation in Marketing: How Brands Like Dyson, Innocent, and Tesla Made Being Different Profitable Because blending in is a strategy for wallpaper, not brands Differentiation is one of those words that appears in every marketing textbook, strategy deck, and pitch document - usually underlined, highlighted, and surrounded by a halo of importance. And rightly so.
More Lessons from the Locker‑Room: What Marketers Can Borrow from Elite Sport From match‑day strategy to team huddles: 5 deeper sports‑inspired tactics to sharpen your marketing game If our previous article explored how marketers can apply the high‑performance culture of sport (inspired by Axel Zein’s TEDx talk), this follow‑up steps into the tactical zone: the
When Marketing Blames Sales (and Sales Blames Marketing): Fixing the Broken Lead Pipeline Why B2B and high-ticket D2C brands need to stop fighting over ‘lead quality’ and start fixing their feedback loops. In boardrooms across the world, there’s a recurring drama that deserves its own West End run: Marketing vs Sales - The Blame Game.
