Marketing Made Clear
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From Prison Food to Fine Dining The Curious Marketing Story of Lobster Lobster today is shorthand for indulgence. It sits confidently on restaurant menus alongside champagne and oysters, often priced high enough to make you glance twice before ordering. But historically, lobster occupied a very different position in the market. Believe it or not,
World Book Day: The 5 Most Influential Marketing Books of All Time From Kotler to Sharp - the five books that shaped modern marketing thinking, influenced millions of practitioners, and still underpin the strategies we use today Every year on World Book Day, we’re encouraged to celebrate stories. As marketers, we should probably go
The Slow Burn Effect in Marketing: When Momentum Builds - Or Reputation Unravels Why brand success (and brand damage) often build slowly before suddenly becoming impossible to ignore Marketing rarely behaves like a light switch. It is much closer to a dimmer; gradual, cumulative, sometimes frustratingly slow. Whether building a brand or damaging one,
Tesco Clubcard and the Psychology of Loyalty Cards Why Points Feel Like Progress (and Why We Can’t Leave Them Behind) Loyalty cards are one of those marketing inventions that feel almost boring - until you remember they’ve quietly rewired how entire categories compete. On the surface, a loyalty card is a simple value exchange: You
Decision Paralysis: Why Too Much Choice Is Costing Brands Conversions Or: how giving people “options” can quietly kill sales Decision paralysis is one of those concepts that sounds like a modern affliction but has been quietly ruining conversion rates for decades. In simple terms, it happens when people are presented with so many options that
Telemarketing Explained: An Honest Introduction for Modern Marketers What telemarketing really is, why it still matters, and what brands like American Express, B2B SaaS firms, and charities have done right Telemarketing is one of those marketing disciplines that most people think they understand - and many would happily banish to the same cupboard as unsolicited
An Introduction to Agile Methodology for Marketers Why Agile Marketing Helps Teams Move Faster, Learn Quicker, and Stay Relevant in a Constantly Changing Landscape Agile methodology didn’t originate in marketing. It came from software development, created by people who were tired of long planning cycles, endless documentation, and projects that were obsolete before they
Sam Allardyce and His Management Style What Marketers Can Learn From Football’s Most Pragmatic Operator Sam Allardyce has spent most of his managerial career being underestimated.He has never been fashionable. He has never been associated with “beautiful football”. And yet, for over two decades, he has repeatedly walked into organisations in crisis and delivered results
An Introduction to Scrum Marketing How brands like Spotify, IBM and ING use Agile thinking to fix slow, bloated marketing Marketing has a habit of borrowing ideas from elsewhere. We took funnels from sales, positioning from military theory, behavioural psychology from Freud, Kahneman and friends, and more recently we’ve been eyeing up how software teams
Setting Career Goals in Marketing (Without Losing the Plot) How to build meaningful career direction in marketing without chasing job titles, burning out, or letting the industry decide for you A “Marketing Executive” could be running paid media budgets worth millions, managing an inbox full of agency emails, or being asked to “just design
