Direction Without Movement, Movement Without Direction: Why Strategy and Tactics Need Each Other
Quantitative vs Qualitative Research: Which Should Marketers Use, When, and Why?
Marketing Research Quantitative vs Qualitative Research Quantitative research gives marketers numbers. Qualitative research gives those numbers meaning. The useful question is not which method is better, but which type of evidence will help you make the decision in front of you. Quantitative Measure it. Qualitative Understand it. Experiment Test causality. Mixed Methods Join the
PESTEL: A Powerful Framework Restored for the Modern Workplace
PESTEL: A Powerful Framework Restored for the Modern Workplace How to make PESTEL analysis dynamic, actionable, and fit for purpose using modern tools and AI Marketing Strategy | Go-To-Market | Organisational Intelligence Guest Blog from Lee Sellen. Throughout all foundational marketing education, the PESTEL analysis is presented as a vital tool for market validation
How Marketers Can Use FactCheck.org
How Marketers Can Use FactCheck.org A practical guide to verifying claims, statistics and online information. In an age where misinformation can spread faster than a viral TikTok trend, marketers need reliable sources to verify claims before sharing them. One useful tool is FactCheck.org, a non-profit fact-checking organisation run by the Annenberg Public Policy Center at
Conversion Rate Optimisation (CRO): Turning More Visitors into Customers
Conversion Rate Optimisation (CRO): Turning More Visitors into Customers Why Getting More Traffic Isn't Always the Answer One of the most common mistakes in marketing is assuming that the solution to every problem is more traffic. Website sales are down? Buy more advertising. Lead generation is struggling? Increase the PPC budget. Not enough enquiries? Publish
Quiet Luxury: The Marketing Strategy of Saying Everything by Saying Very Little
Quiet Luxury The Marketing Strategy of Saying Everything by Saying Very Little There was a time when luxury marketing shouted. Big logos. Gold trim. Monograms large enough to be seen from space. If someone bought something expensive, the assumption was that they wanted everyone else to know about it too. But over the last decade,
Cult of Personality: When Brands, Politics, and Business Stop Being About the Product
Cult of Personality When Brands, Politics, and Business Stop Being About the Product There is something strangely powerful about people who become bigger than the thing they actually represent. Sometimes it is a politician. Sometimes it is a business leader. Sometimes it is a celebrity entrepreneur selling electric cars, turtlenecks, trainers, protein powder, or the