Lead Nurturing The Bit of Marketing Most People Ruin by Being Weird There is a particular kind of business optimism that appears the moment someone downloads a white paper. A notification pings. Someone in marketing leans forward. Someone in sales starts warming up like they’re about to be subbed on in the 89th minute. “Excellent,”
Fyre Festival The Greatest Marketing Campaign That Had Absolutely Nothing to Sell Imagine spending thousands of pounds on what was promised to be the most exclusive music festival ever created. Private jets. Luxury villas. Supermodels. World-famous artists. Crystal-clear Caribbean waters. Instead, you arrive to find disaster relief tents, cheese sandwiches in polystyrene boxes and
The Listerine Deception How a Mouthwash Brand Sold the Fear of Bad Breath There are few things in marketing more impressive - or more faintly sinister - than persuading millions of people that they have a problem they did not previously think they had, and then selling them the cure in a brown bottle.That is
Brexit and the Politics of Nostalgia Why Britain Was Never Really Voting on Brussels Alone There is an old temptation in British politics to imagine that the country has somehow misplaced itself.That there was once a moment - perhaps in the 1950s, perhaps in the 1980s, perhaps in some hazy period in between - when
What Did the Europeans Ever Do for Us? Brexit, Brussels and the Things We Didn't Realise We Had If you're of a certain age, you'll probably recognise the reference. In the 1979 Monty Python film Life of Brian, a group of rebels gather to discuss their hatred of the Romans. One of them asks: "What
Ten Years Since Brexit: What Actually Happened? A Decade Later, Britain Is Still Arguing About It On the evening of 23rd June 2016, millions of Britons went to bed expecting life to continue much as it always had. The next morning, the country woke up to discover it had voted to leave the European Union.
Brexit: The Greatest Marketing Campaign in British Political History How a Red Bus, Three Words, and One of the Most Controversial Campaigns in British History Changed a Nation On the morning of 24th June 2016, Britain woke up to discover it had done something that many people believed it would never actually do. The United
Red Bull: How an Energy Drink Became a Media Empire The marketing strategy behind Red Bull's dominance in extreme sports, football, and content marketing. Most brands sponsor events. Red Bull became the event. Most brands buy advertising. Red Bull built its own media company. Most brands sell products. Red Bull sells an identity. It is
Countercultures: Why Marketers Ignore Them at Their Peril Understanding the Movements That Challenge Society - and Often Change It Countercultures are fascinating because they often begin as outsiders rejecting mainstream ideas, only to see their beliefs, styles and behaviours eventually absorbed into the very culture they once opposed. Many of today's biggest brands owe
Levi’s, the Gold Rush, and One of the Greatest Market Opportunities in Business History How Levi Strauss Saw More Value in Selling to the Prospectors Than Becoming One When people think of Levi’s, they usually think of blue jeans. Some think of Levi's as a fashion brand. Others think of Americana, cowboys, rock stars, or
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